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Is Jaguar Land Rover better late than never or exploring innovation?
Jaguar Land Rover Customer Service Experience Tour was held in Shanghai. Jaguar Land Rover showed the guests the global standard of respecting customer service, which made them feel the efficient process and caring of Jaguar Land Rover at close range. At the same time, Mr. Frank Wittemann, President of Joint Marketing and Service Organization, and Mr. Wang Jun, Executive Vice President of Customer Service attended the event and shared many initiatives in the field of customer service around the core business philosophy of "Customer First".

Talking about the development of Jaguar Land Rover in China market, Wei Fu said: "In 20 14 years,' customer first' has become the core business philosophy of Jaguar Land Rover. Since then, we have actively adjusted our pace in China to ensure that this concept runs through all levels of business development. In the face of customers' ever-changing car demand, we also insist on innovation and breakthrough. As of September, the cumulative sales volume of Jaguar Land Rover in China in 20 17 has exceeded 654.38+10,000 vehicles. While feeling happy and proud, we still don't forget your initiative, which is to win the sincerity and favor of China consumers.

"'customer first' is not a slogan, but a practical action that we start from customers and put customers first." Mr. Wang Jun said, "In the open market environment of China, we will fully embrace the trend of mobile digitalization and plan and implement a series of new measures in the next year or two. Facing the further future, Jaguar Land Rover will combine the service demand of China consumers for luxury cars, focus on the industry trend of "electrification, interconnection, * * enjoyment and intelligence", constantly explore the innovation in the field of customer service, and strive to create a life-cycle exclusive experience, making Jaguar Land Rover a valued choice and a safe choice for customers.

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In order to flexibly adapt to the needs of customers, Jaguar Land Rover's personalized service has been launched before arriving at the store: car owners can enjoy services such as dealer reservation and vehicle health status inquiry through APP mobile terminal without leaving home. Up to now, Jaguar Land Rover's exclusive APP has nearly 50,000 registered owners, and will be further upgraded in 65438+ 10 next year. Jaguar Land Rover also provides services such as scooter, scheduled pick-up, pick-up, taxi call and so on, allowing customers to travel freely while waiting for service.