Domestic household appliances have always been regarded as cheap and good, and even if they are exported, they are rarely made into domestic brands. When China's home appliance industry was maturing, Haier decisively played the banner of "Made in China" and enhanced national pride. As far as advertising language itself is concerned, beauty lies in a "creation", which is concise, powerful and full of confidence.
2. Changhong slogan: take industry as the country and national prosperity as its own responsibility.
Changhong, as a banner of national industry, has great courage and boldness to undertake the responsibility of national prosperity when the color TV industry in China is gradually maturing. Nowadays, after several price reductions, the market for imported brands has become very small. This slogan is the spiritual totem of Changhong.
3. China Unicom slogan: Love is a Chinese knot, connecting the four seas.
The symbol of Unicom is the image of a Chinese knot, which itself is full of affinity. Unicom naturally integrates its logo and brand name into the advertising language, achieving harmony and unity from appearance to spirit, which embodies the spiritual concept of the enterprise.
4. Business communication slogan: Technology makes you more relaxed.
Easy-to-use business communication explains what "technology makes you more relaxed". With the overwhelming advertising, BusinessCom has created a market.
5. Fiyta slogan: Once you have it, you have no choice.
When people's quality of life reaches a certain level, watches are no longer used for such a single purpose as watching time. Fiyta associates itself with identity with noble quality, which makes people feel more extraordinary temperament and exclusive respect after wearing Fiyta watches.
6. Li Ning's slogan: Keep the wonderful for yourself.
The best sporting goods in China is probably "Li Ning". Sporting goods are the world of young people. There is neither a Nike superstar nor an international background of Reebok. Li Ning's "keep the wonderful for yourself" is also in line with the mentality of young people. Who doesn't want to be wonderful?