Today, this still popular boutique still has a high popularity and reputation in the upper class of Italy, and the value embodied in Prada products has always been regarded as an extraordinary enjoyment in daily life. The historic Prada opened its first boutique in 19 13. From 65438 to 0978, this famous brand with a long history has been endowed with new development elements and vitality. Miuccia (Mario? Prada's granddaughter established a business partnership with Patrizio Bertelli, who had rich experience in luxury goods production at that time. With the change of fashion environment in 1970s, Prada was on the verge of bankruptcy. 1978 miaoxiya and her husband Patrizio? Bertelli took over Prada and led Prada to a new milestone. As the chief designer of Prada, Miusia constantly interprets the legend of challenge and innovation through her gifted fashion talent. Patrizio Bertelli, a creative entrepreneur, not only established Prada's global product distribution channels and mass production system, but also skillfully combined Prada's traditional brand concept with modern advanced technology. In fact, when Miusia took over, Prada was still a small brand circulating in Europe. This family passed down from generation to generation will easily decline without some innovations and breakthroughs. Miusia looks for new materials different from traditional leather materials. After many attempts, she found nylon cloth from the materials used in the air force parachute. Based on portability and durability, the black nylon bag became an instant hit. In 1990s, minimalism with the slogan "less is more" came into being, and Prada's simple and unified aesthetic design coincided with the trend. 1993, Prada launched the autumn and winter men's footwear series, and its men's and women's clothing and accessories became the best styles to pursue fashion, simplicity and modernity. In the late 1990s, leisure sports became a craze, and Prada launched a Prada sports series with both functions and popular designs, which caused a whirlwind. After more than 20 years of hard work and struggle, this brand has been developing and evolving. Through Miuccia and Patrizio? With Bertelli's tacit cooperation, Prada has developed from a small family business to a world-class luxury brand. Today, * * * owns 166 direct-operated Prada and Miu Miu boutiques, which are distributed in major cities and tourist attractions around the world. Located in Lishan Building in Central Hong Kong, this store is Prada's 170 boutique. These light green boutiques combine functionality and elegance with their unique designs, which perfectly set off Prada's excellent products. Recently, Prada epicenter flagship stores have been established one after another. Their unique style is a new attempt to integrate shopping and culture. At present, Prada Group already owns international famous brands such as Prada, Gilthunder, Church, Helmut Lang, Jenny, Car Shoes and so on, and has the exclusive authorization of Miu Miu brand. The processing and production of all products of Prada Group are under the jurisdiction of Prada Spa in Tuscany, Italy, which is recognized as having the highest-end leather goods and footwear production technology. For mass production, Prada's requirements for high-quality products have not slackened at all, and erin brockovich's concept of quality has become Prada's corporate philosophy. PRADA's dress design concept is coming out in the next spring and summer, when luxurious decorativeism is coming out, Prada suddenly takes a reduction step of 180 degrees, becoming concise, and returning to the gentle student face before, which really has a feeling of going against the trend and climax. Miao Xiya called this spring and summer collection in 2000 Fashion ABC, because she wanted to redevelop the evergreen basic clothes in the wardrobe-sweaters, shirts, simple pleated skirts, straight skirts and scarves, which exuded a strong flavor of Sven students and flight attendants in the 1970s and showed a sincere beauty that has been lost today. That's what Miusia said. This is the only possible, elegant, good woman, very fashionable. Since the late 1970s, Miusia has taken over the management of Prada and started to join some designers from different cities around the world, many of whom are lovers of Prada leather goods. Donna from new york? Karen is also carrying a Prada bag with black nylon cloth. In the past two years, Prada has also vigorously developed some popular handbags, such as small shopping bags, colorful and easy-to-maintain canvas materials, which has set off another wave of handbag fever. In the shoe series, Prada has always been associated with the design of Xinzhuang, echoing each other, but its style is the leading indicator of footwear popularity. For example, square last and wedge heel metal doll shoes are the trends brought by Prada. From leather clothing to shoes and underwear, Prada has become a complete boutique kingdom, and its territory has also expanded to the whole world. Character-Miuccia? Prada: Miuccia? Prada is not only the heir of the world's top luxury Prada, but also the leading fashion designer. She started designing Prada from 1978, and held her first women's dress release from 1989, which immediately caused a sensation. Since then, the collections of men's wear, women's wear and Miu Miu designed by Miuccia have been released twice a year, which has become an event that global fashionistas should not miss. Miusia's design is at the forefront of fashion. For her, design is a process of constant trial and innovation, which requires uncompromising exploration and experimental spirit. From this process, a series of truly innovative and impressive design elements were born, which eventually became contemporary classics in fashion. Maybe I have a personality that always wants to try the impossible. When I find something impossible, that's exactly what I want to work hard for. I always try to blend opposites and disharmonies. And I am usually interested in six or seven different concepts at the same time and try to express them harmoniously. What we design and produce are basically things that are not available in the market at present. So each series has been thoroughly studied and tested, which may be modern technology or ancient technology. For example, when we decided to use gold foil, we asked ancient French workshops to adopt the original production methods that they had stopped using. Therefore, each series of Prada is full of exciting and unexpected elements, which can only prove Miuccia's endless imagination and creativity. She said: I will never get lost. In the face of countless changes, I am always quite rational and sober. I'm never afraid of any change. PRADA's identification PRADA's clothing, except for the capital of PRADA on the cloth label, has almost no obvious identification mark, only leather goods have obvious identification marks. ①PRADA: Occasionally, the leather surface will be branded by hot pressing. (2) The iron tag of inverted triangle: This kind of iron tag will only appear on PRADA's leather products, which is almost everyone's first impression. In addition to PRADA, there will be a line MILANO at the bottom, indicating the birthplace of the brand and the year when the brand was founded. 19 13. One word missing is not PRADA! PRADA-Culture and Art Foundation: Miusia's achievements in the field of modern art are also widely known. She and Patrizio? Bertelli co-leads the Prada Foundation. The Prada Foundation, located in Milan, Italy, is an internationally renowned art museum. Since the establishment of 1993, the gallery has held a series of exhibitions of works by contemporary artists, such as Mark Quinn, Walter de Maria and Carsten? Hall and Barry? Mackey miuccia prada hopes that this gallery will enable Milan to bring the deepest spirit to this era through art forms, while Prada in Miu Miu, which started from producing high-grade leather products, was deeply loved by European princes and nobles in the 1920s and 1930s. Prada, the current designer, is good at playing with the duality of clothing, so that cutting-edge and fashionable clothing can play the role of shielding and exposing at the same time, without feeling abrupt at all. Miu Miu is Prada's only young deputy brand, with a cute little girl's style, and its naming origin is quite impromptu. Everything is just the nickname of designer Miusia Miu Miu. Some people criticize that Miusia seems to selfishly put the most correct, interesting and enjoyable design on Miu Miu. In fact, everyone's criticism is praise, which is related to the designer's realization of many big women's dreams of returning to little girls. This is relatively rare, and it is also related to the skill of designers. In fact, because the brand is so young, Miss Prada can give full play to her childlike innocence and her works become interesting. 1992, in order to break through the more mature side of Prada, Miu Miu launched the second-line young women's wear series. The following autumn and winter,