Advertising large class teaching plan 1 activity interesting design background;
I often hear many children unconsciously say a lot of advertising words during the day's activities, and even some children who don't want to talk or communicate on weekdays can say it naturally. So I decided to use advertisements to design a language activity, create a natural and relaxed language environment, stimulate children's curious imagination, encourage them to speak boldly, and let them experience the happiness brought by language communication and feel the beauty of language.
moving target
1, correctly understand advertising words and know their functions.
2. Use your imagination and participate in the creation of advertising words.
3. Enhance children's language skills.
Teaching emphases and difficulties
Teaching focus:
Let the children speak the advertising words they know fluently.
Teaching difficulties:
Guide children to create more meaningful advertisements.
Activities to be prepared
1, CD with advertisement.
2. A five-star evaluation column marked with the names of all the children in the class.
3, all kinds of daily necessities, food, pictures, etc.
Activity process
First, appreciate the advertisement and perceive the content of the advertisement.
1, children, today the teacher invited you to watch TV, which you often see. After reading it, please tell the teacher what you see. (Open the CD and invite children to enjoy various advertisements)
Now, please tell the teacher what you saw just now. Tell me what they do. Guide children to understand that with advertisements in our lives, everyone can get all kinds of information quickly, which is convenient for our lives.
Now, please think about it. Where else have you seen advertisements? Remind children of slogans, posters, etc. It has the same function as advertising.
Second, the game (see who says more)
1, Teacher: Next, let's play a game called "See who says more", which is to let the children say the advertising words you know. The more they talk, the better. Say it out and post a five-star as a reward in the appraisal column.
2. Encourage children who don't like to talk to actively participate and boldly tell the advertisements they know.
Try not to talk about the advertisements that others have said, but think about the advertisements that you have said and heard.
Third, create advertising words.
1, teacher: children, we have seen so many advertisements today and said a lot of advertisements. Now let's be a small designer and design some advertisements ourselves, shall we?
2. Show all kinds of items prepared before class, and let the children create their own. Use your imagination.
3, the teacher showed the apple demonstration to create advertising words: red apple, round and big, eat, grow great!
The teacher encourages and helps the children when they are creating.
Four. abstract
Today, we are advertising designers ourselves, and the children are doing very well. I hope that when I get home, I can tell your parents what advertisements I created, ok? And I hope you can create more and better advertisements at home when you grow up and become real designers!
Extended activities:
Let parents lead their children to practice and talk more at home, and ask parents to remind their children to use words at critical times to increase their expressive ability in daily life.
Teaching reflection
The theme of this activity is children's favorite advertisements on weekdays, so the children are very interested and the mood of the whole activity is relatively high. Especially when children are asked to say the advertising words they know in the competition, they are all scrambling to say, for fear that they know that the advertisement is not invited by the teacher. When creating advertisements, it was a bit difficult at first. The teachers created a few first, which soon led the children to talk and created many good advertisements. Only a few children have a little difficulty in using words. With the help of teachers and children, they can also create good advertisements. In a word, this activity has achieved its goal and improved children's language expression ability, and it is still a relatively successful language activity.
Interesting Advertising Teaching Plan 2 Activity Background:
During the break, two children were whispering downstairs. You say one thing, I say another. I listened carefully. It turns out that they are talking about advertisements. After a while, many children joined in, and some of them were talking and performing. It's really like that. Television advertising has always attracted children because of its sound, image, color and lively listening, watching and reading characteristics. Children like to watch and talk about advertisements. Almost all children can say a few catchy, short and vivid advertising words, and children have a strong interest in TV advertisements. Therefore, according to children's hobbies and cognitive development level, teachers choose "interesting advertisements" that children like and have the flavor of the times as the entrance to language education, so that children can truly become the masters of activities.
Activity objectives:
1, guide children to discover the role of advertising in reality and understand the artistic characteristics of advertising.
2, guide children to try to create advertisements, improve the ability of analysis and summary and concise and vivid oral expression.
3. Let children feel the joy of life.
Teaching emphasis: understand the characteristics and uses of some advertisements and be interested in the surrounding advertisements.
Teaching difficulties: guide children to try to create advertisements.
Teaching methods: intuitive demonstration, explanation, discussion and guidance, questioning method.
Learning methods: appreciation method, game method, participation method and trial method.
Activity preparation:
1. Record several representative advertisements.
Teachers and children make TV sets out of cardboard boxes.
3, can be used for children to choose to make physical advertising.
Activity flow:
First, watch TV commercials.
Teacher: I invite you to watch a video. (Showing TV commercial) What's this?
Child: This is an advertisement.
Teacher (summary): Yes, this is a TV advertisement. Why are there advertisements?
Young children: through advertising, people can learn about this thing ... with advertising, they tell everyone that there is such a good thing ... advertising is to publicize its benefits to everyone. ...
Teacher (summary): Yes, advertising is to let everyone know that there is such a good thing, so that everyone likes it and uses it.
Please see which advertisement you like. Children watch TV commercials.
Teacher: Which advertisement do you like and why?
Child: I like it … because the color of that small house is beautiful.
Teacher: Oh, the color of the advertisement is very beautiful. We'll like it.
Child: I like it ... because the things there are fun and fun.
Teacher: Oh, advertisements are very interesting. We will like them.
Child: I like ... because, the one who sings well. (The teacher guides the children to sing for fun)
Teacher: Oh, the songs and music in the advertisement are very good, and we will like them, too.
……
Teacher: The slogan is interesting and easy to remember. We'll like it, too.
Teacher (summary): A good advertisement should have beautiful colors and pictures, interesting things and people, good advertising language and good music. ...
Besides these advertisements, what other advertisements do you like?
Child: I like it … because its slogan is very interesting.
4. Create advertisements.
(1) In groups of six, choose the content freely and discuss the creation of advertising words.
Teacher's tour guide: when creating advertising words, we should pay attention to the fluency of words, and express the characteristics of objects like nursery rhymes or in a few beautiful words, which can be exaggerated and interesting.
(2) Encourage children to perform the compiled advertisements in "TV stations".
Three interesting design ideas of teaching plans for advertising large classes;
Advertising has become an indispensable medium in today's society. Children are very interested in advertisements on TV. After class, children in the class can often be heard imitating each other's lines or actions in advertisements. Advertising can be divided into commercial advertising and public service advertising. Therefore, in combination with the activity of "Fun Advertisement" in the theme activity "Our City", we will continue the spirit of the Expo and continue to advocate a low-carbon and environmentally-friendly life, so that children can create public service advertisements through cooperation and understand the beautiful home environment with the joint efforts of everyone.
Activity objectives:
1, guide children to discover the role of advertising in reality and understand the characteristics of advertising.
By designing and performing advertisements, children can experience the fun of participating in activities.
Activity preparation:
Experience preparation: each child prepares a TV advertisement.
Material preparation:
Advertising courseware: commercial advertisement (KFC) 1 piece, public service advertisement (water saving) 1 piece.
Six slogans: no littering, no jaywalking, no damage to greening.
Save water, unite and be friendly, and respect elders.
Activity flow:
First, import
Design intention: let children know the role of advertising in people's lives.
Teacher: Did you see the advertisement? Where did you see it?
Teacher: What advertisements have you seen? What does the advertisement say? Can you imitate advertisements?
Key question: Why do people advertise? What's the use of advertising?
Teacher's summary: Advertising can convey information to people as quickly as possible, sell products to people, and let us know in time.
Understand the features, functions and values of products.
Second, understand "public service advertising"
Design intention: let children know the function of "public service advertisement"
-The teacher plays two advertisements: commercial advertisement (KFC) and public service advertisement (saving water).
Key question: What's the difference between these two advertisements? (Children express their ideas)
Teacher's summary: Commercial advertising is to make people buy goods, while public service advertising is not to make money, but to benefit the society and make people understand some truth.
Third, group cooperation to create "public service advertisements"
Design intention: Try to create a "public service advertisement" together to further understand the function of "public service advertisement"
Teaching: What other things do you think can be made into "public service advertisements" for everyone to do together?
Teaching: The teacher prepared some slogans for you today. I hope you can make them into "public service advertisements" (for everyone to abide by. (Put forward creative requirements)
-Children discuss in groups and jointly create "public service advertisements".
-Teachers tour to help children discuss together.
-Performing their own "public service advertisements" in groups.
The teacher concluded: the child is great. Just now, they made up so many "public service advertisements" and made up beautiful advertising words to tell everyone a lot of things to do and not to do.
Interesting advertising teaching plan for the target of class 4 activities
1, understand the role of advertising and know all kinds of advertising forms.
2. By watching commercials, transfer all kinds of advertising experience in life and learn to try to imitate advertisements.
3. Be interested in advertisements and actively participate in the creation of various advertisements.
4. Teach children to develop a careful and serious learning attitude.
5. Willing to communicate clearly and express your ideas.
Activities to be prepared
1, tape recorders, televisions, advertising videos, and newspapers with advertisements.
2, a box of toothpaste, a toothpaste.
3. Let the children go back and watch, listen to advertisements and collect advertisements.
Activity process
1, teachers and students * * * appreciate the advertising words and lead to the theme.
Teacher: What did you see just now? What is an advertisement?
Teacher: Son, where else have you seen and heard advertisements? Please learn advertising words.
2. Understand the various forms of advertisements and let children perform their favorite advertisements.
Teacher: What other advertisements have you seen and heard? What is it like? What do the advertising words say?
(2) Let the children communicate with their peers first, and then boldly say the advertising words they know in front of the group.
Teacher: Of all the advertisements, which one do you like best? Can you perform for us?
3. Discuss the use of advertisements.
Teacher: Where else do you see or hear advertisements? (TV, radio, newspaper, roadside, etc.). )
Teacher: We can see and hear all kinds of advertisements on TV, radio and on the road every day. Do you know why there are advertisements? Do you know why you want to advertise?
(3) Teachers and students * * * imitate and perform various advertisements, encourage children to tell different advertisements from others, and praise children who perform boldly.
4. Children create advertising words.
Teacher: What's this? What is it like? What are the characteristics? Please make up an advertisement.
(2) Encourage children to make up distinctive advertising words. When children's creation is blocked, teachers and other companions will supplement it to make the creative activities go smoothly.
(3) Let children establish their own themes and create advertising words.
Teaching reflection
Some children are too timid to speak, and there is not enough time. Some children have no time to talk if they want to. Because of my young age, it is difficult to organize my own language, and the language expression is not complete enough. In a word, I found that the teaching effect was not very satisfactory. What's the problem? I carefully studied the new curriculum standard, compared and thought with my own teaching design and teaching process, and found that my understanding of the subject was one-sided.
The Design Background of Fun Advertising Lesson Plan 5 Activities in Large Classes
In daily life, let children watch and listen to advertisements.
moving target
1, guide children to combine "advertising" to create content and express their ideas in coherent and complete sentences.
2. Cultivate children's good habit of patiently and intently listening to their peers and understanding the main intentions of others.
3. Stimulate children's interest in conversation by talking and creating advertising words.
4. Explore and discover the diversity and characteristics in life.
5. Cultivate children's keen observation ability.
Teaching emphases and difficulties
Guide children to create their own advertisements.
Activities to be prepared
Tape recorders, tapes and newspapers that record advertising words.
Activity process
1, create a situation and lead to a topic.
Let the children listen to the advertisements posted in the recording, then show the advertisements in the newspaper and read them a paragraph of advertisements. Ask the child, "What was in the tape recorder just now?" What's in the newspaper? (The child answers) The teacher raised the topic: "What advertisements do you know? What does the advertisement say? "
The children are divided into several groups and talk freely around the topic of "advertising". Ask children to tell their peers about the advertisements they know. It is required to clarify what this advertisement is and what the advertising words say. Teachers take turns to participate in the dialogue in each group.
Encourage children to tell the whole class what they are talking about boldly. The teacher gives the good sentences back to the whole class in time, so that the children can learn to express their ideas in coherent sentences.
4. Teachers help children learn the existing advertising content and forms and create advertising words.
Guide children to make up advertising words according to the appearance and use of toy cars and plasticine, and encourage children to make up distinctive advertising words. Praise children who speak loudly and behave well.
5. Infiltration in various fields
Teaching reflection
Some children are too timid to speak, and there is not enough time. Some children have no time to talk if they want to. Because of my young age, it is difficult to organize my own language, and the language expression is not complete enough. In a word, I found that the teaching effect was not very satisfactory. What's the problem? I carefully studied the new curriculum standard, compared and thought with my own teaching design and teaching process, and found that my understanding of the subject was one-sided.
Interesting advertising teaching plan for large classes 6 i. Activity objectives
(A) cognitive goals
1. Guide children to create content with "advertisements" and express their ideas in coherent and complete sentences.
2. Cultivate children's good habit of patiently and intently listening to their peers and understanding the main intentions of others.
(2) Emotional goals
Stimulate children's interest in conversation by talking and creating advertising words.
Second, the activity preparation
(1) tape recorders with complete information and tapes and newspapers for recording advertising words.
(2) Knowledge and experience prepare children to pay attention to watching and listening to advertisements in their daily lives.
Third, the activity process
1. Create a situation and lead to a topic.
Let the children listen to the advertisements posted in the recording, then show the advertisements in the newspaper and read them a paragraph of advertisements. Ask the child, "What was put on the tape recorder just now and what was published in the newspaper?" (The child answers) The teacher raised the topic: "What advertisements do you know? What does the advertisement say? "
The children are divided into several groups and talk freely around the topic of "advertising". Ask children to tell their peers about the advertisements they know. It is required to clarify what this advertisement is and what the advertising words say. Teachers take turns to participate in the dialogue in each group.
Encourage children to tell the whole class what they are talking about boldly. The teacher gives the good sentences back to the whole class in time, so that the children can learn to express their ideas in coherent sentences.
4. Teachers help children learn the existing advertising content and forms and create advertising words.
Guide children to make up advertising words according to the appearance and use of toy cars and plasticine, and encourage children to make up distinctive advertising words. Praise children who speak loudly and behave well.
Four. Infiltration in various fields
Science: Guide children to further understand the role of advertising.
Art: through art activities, let children create advertising pictures based on something.
Verb (abbreviation of verb) infiltration in life
In daily life, pay attention to guide children to observe all kinds of things around them, form a good habit of loving observation and learn to describe things.
6. Infiltration in the environment
Post advertisements and newspapers in the activity room to guide children to observe carefully.
Seven. Infiltration in the family
Contact parents and guide children to watch and listen to advertisements in their daily lives.
Eight. Activity evaluation
Teaching plan for interesting advertisements in large classes 7 I. Background:
During the break, two children were whispering downstairs. You say one thing, I say another. I listened carefully. It turns out that they are talking about advertisements. After a while, many children joined in, and some of them were talking and performing. It's really like that. Television advertising has always attracted children because of its sound, image, color and lively listening, watching and reading characteristics. Children like to watch and talk about advertisements. Almost all children can say a few catchy, short and vivid advertising words, and children have a strong interest in TV advertisements. Therefore, according to children's hobbies and cognitive development level, teachers choose "interesting advertisements" that children like and have the flavor of the times as the entrance to language education, so that children can truly become the masters of activities.
Second, the process record:
(1) Activity objective:
1, guide children to discover the role of advertising in reality and understand the artistic characteristics of advertising.
2, guide children to try to create advertisements, improve the ability of analysis and summary and concise and vivid oral expression.
3. Let children feel the joy of life.
(2), activity preparation:
1. Record several representative advertisements.
Teachers and children make TV sets out of cardboard boxes.
(3) Activity process:
1, play the game: advertising solitaire, leading to the theme.
The teacher said the first sentence in the advertisement, and the child took the next sentence, such as:
Teacher: "No gifts for the holidays this year", young: "..."
Teacher: "Toothpaste is nutritious", young one: "..."
2. Watch the video and know the advertisement.
(1), proposal: Let's look at the advertisement!
(2) Question: What products are introduced in the advertisement?
Ask children to learn. What does the advertisement say? (Watch the advertisements for the second time and play them one by one)
What is the function of advertising? Advertisements can introduce the advantages and uses of products.
3, study advertising, advertising, understand the characteristics of advertising.
(1), ask your children about their favorite advertisements.
(2) Question: Why do children learn advertising so quickly and so well? (Guide children to discover the difference between advertising language and daily life language, and initially understand the characteristics of short, vivid, interesting and universal advertising language)
4. Create advertisements.
(1), a group of six people, freely choose the content and discuss the creation of advertising words.
Teacher's tour guide: when creating advertising words, we should pay attention to the fluency of words, and express the characteristics of objects like nursery rhymes or in a few beautiful words, which can be exaggerated and interesting.
(2) Encourage children to perform the compiled advertisements in "TV stations".
Activity extension: Set up an "advertising world" in the performance corner to guide children to edit and perform advertisements in regional activities, so that children can further feel and express the richness of advertisements and cultivate their childlike innocence and interest in creating advertisements. Cultivate children's social development, enrich their knowledge and improve their appreciation level.
Third, reflection:
The new syllabus points out: "Teachers should be good at using the effect of hidden curriculum to promote the generation of children's autonomous activities." "We should create a good environment to make children feel accepted, cared for and supported." "Kindergarten education should respect children's human rights and rights, respect children's physical and mental development laws and learning characteristics ... and promote each child's personality development."
The origin of this activity and children's life, starting from children's interests, has changed the old model of "teachers demonstrate and children learn from". The activity process has changed from easy to difficult, from watching TV advertisements to theoretical advertisements to creating advertisements, which has transformed children from simple imitation to imaginative creation and performance, so that children can taste success, get pleasure and feel the joy of life in the process of using and mastering language, thus further stimulating children's love for language and desire for knowledge, and cultivating children. Teachers create a natural atmosphere conducive to children's activities, provide time and space for practice, create opportunities, encourage children to practice and innovate boldly, and truly let children become the main body of activities, so that all children have the opportunity to practice, and each child has improved at the original level.
The development of this activity made me deeply realize that modern education should start from children's interests and actual needs. In daily life, teachers should be good at observing and grasping educational opportunities, starting with things that children are interested in, and designing activities suitable for children's age characteristics. At the same time, teachers should create an open, supportive and guiding atmosphere for children's independent education, attach importance to children's spontaneous activities, and participate in various activities as supporters, collaborators and guides.
Interesting advertising lesson plan 8 Design intention:
Television advertising has always attracted children because of its sound, image, color and lively listening, watching and reading characteristics. Children like to watch and talk about advertisements. Almost all children can say a few catchy, short and vivid advertising words, and children have a strong interest in TV advertisements. In free activities, I often find children talking about advertisements. You say one thing and I say another. I'm very happy. Some of them are talking and performing, and their interest is very strong. Therefore, according to children's hobbies and cognitive development level, children's favorite and fashionable "interesting advertisements" should be chosen as the entrance of language education, so that children can truly become the masters of activities.
Activity Name: Interesting Advertisement
Activity objectives:
1. Understand the functions and characteristics of advertisements;
2. Improve children's analysis and summary ability and concise and vivid oral expression ability through theories and advertisements.
3. Experience the fun of talking.
Activity preparation:
1. Video (3-4 TV advertisements related to children's lives)
2. Encourage children to talk about the advertisements they see or see in their daily life;
3. Various articles (umbrellas, toys, school supplies, baby products, daily necessities, etc.). )
4. Pictures: wall advertisements, body advertisements, facade advertisements, etc.
Activity flow:
First, understand advertising.
1. Let the children watch an advertising video.
(1): "What did the children see just now?" (Guide children to say advertisements);
⑵: "What advertisements have you seen?" (Guide children to talk about wall advertisements, body advertisements, newspaper advertisements, facade advertisements, TV advertisements, film and television advertisements, etc. And show pictures)
(3): What advertisement did we see just now? (Guide children to say: TV commercials)
2. socialist advertising.
(1) (Play TV advertisements one by one and ask questions) Teacher: "What products are these advertisements about, children? (The child answers) What does the advertisement say? Ask children to learn. Teacher: "What do these advertisements tell us?" (The child answers, and the teacher summarizes the child's answers. For example, children: "I saw Colgate toothpaste, which can protect teeth and gums and make your breath fresh. "
(2) Ask children to talk about their favorite advertising language, and ask other children to tell the products, names, functions and uses introduced by advertisements in advertising language.
Second, understand the role and characteristics of advertising.
1. Teacher: "Children, we have seen so many advertisements. Do you know the function of advertising? " (Children's discussion, the teacher summarizes children's discussion: the role of advertising: it can help people know more about goods and products)
2. Teacher "Children, do you all like advertisements?" (The child answers) "Why do children learn advertisements so quickly that they can remember them after listening to them several times?" . The teacher's answer to the child: the characteristics of advertisements are simple, short and interesting, like nursery rhymes. )
Third, create advertising language.
1. Show all kinds of articles, let children choose articles freely, create and edit according to the characteristics of articles after observation and operation, and ask individual children to talk about their own advertising words. Guide children to know that advertisements should talk about the good characteristics of goods, and teachers should create better encouragement and praise for children; Encourage children to create boldly)
2. Children can freely form small groups, publicize with the theme of' kindergarten', create advertisements, share different roles, and perform performances, music, rap and other forms. In the process of children's creation, teachers help children who don't understand and encourage them to create and perform boldly.
Fourth, the last part:
"The children have designed so many advertisements, which are all great. Let more people know about the advertisements designed by our children themselves! "
Activity expansion:
Put pictures and materials in the language area, art area and performance area, so that children can speak, draw and perform advertisements.
Activity reflection:
Before this activity, I asked parents and children to pay attention to some interesting advertisements and consciously exposed their children to some advertisements. Every child may know one or two slogans, so many children together know more than one or two, that is, many, many. So the first link is designed: teachers and children discuss the advertisements they know. In the first part, the children did well. Many children raise their hands high and want to talk about the advertisements they know. The second link starts with watching the video of the advertisement, so that children can learn more about the characteristics of the advertisement with the help of the video. I'm still negligent when I let my children enjoy it. I didn't ask for it before I enjoyed it. It was not until it was released that I realized that this sentence was not said. It's too late to say it. In the second part, the children performed better than I expected, and rarely talked about their feelings. When introducing public service advertisements, I'm afraid they won't say anything, but they will. Actually, they really want to talk about it, but I told them everything. In a language activity, I want to give children more opportunities to talk and make them want to talk, talk and talk. In future activities, I will try to avoid similar mistakes. Fruits are harvested after labor, and we will also harvest results in reflection.