Terms related to live broadcast form

Brand special: live broadcast only sells products of a certain brand.

Live broadcast of stalls: Online merchants in physical stores sell products on the live broadcast platform.

Store live broadcast: e-commerce live broadcast initiated by the store.

On-demand broadcast: the anchor has no fixed live broadcast room, and broadcasts live while visiting brand stores or large wholesale markets.

Live broadcast of industrial belt: it is an important means for local governments to promote the digital transformation of enterprises by helping businesses expand sales channels through online live broadcast sales channels, alleviating local overcapacity and promoting local economic development.

Terminology of live broadcast room

Empty bottle: also known as control comment, it controls the comments in the comment area of the live broadcast room, shields the negative by means, and guides the live broadcast assistant.

Rhythmic: The live broadcast operation will be rhythmic in the comment area of the live broadcast room, which will play a leading role and guide other users to purchase products for interaction.

Public domain traffic: also known as platform traffic, it does not belong to a single individual, but belongs to the collective and is controlled by the platform.

Private domain traffic: the traffic belonging to your own account can arrive directly without secondary distribution by the platform, and can be operated independently and used freely again and again.

Terminology of live broadcast products

Standard products: products with uniform market standards and transparent prices, such as mobile phones, computers and household appliances, are all standard products.

Non-standard products: products without clear specifications and models. Because the product style, creativity, service and quality are different, the price gap is large.

Drainage: it is generally used to attract popularity and introduce traffic for the live broadcast room, so it is called drainage.

Profit payment: also known as high price, with profit as the starting point and high profit.

Explosion: refers to the goods that are in short supply and have higher sales volume in commodity sales. Generally speaking, goods that sell much and are very popular.

Sku: (inventory unit) refers to a commodity. If a product has three colors, it is equivalent to having three SKUs.

Terminology related to live broadcast cost

Pit fee: literally means the money needed to occupy the pit, which can be understood as the release fee, that is, the merchant needs to pay the pit fee in the live broadcast room before the goods are put on the shelves and introduced in the live broadcast room.

Commission: It can be understood as sales commission. According to the sales volume and amount of goods sold by the anchor in the live broadcast room, a certain percentage of fees, that is, commissions, are charged to the merchants.

Directed commission: "Directed" means setting the commission ratio for only one anchor. Generally, when long-term cooperation or cooperation with big anchors, merchants will provide targeted commissions.

Pure commission mode: the e-commerce anchor does not charge the merchant pit fee, but only receives the commission.

Technical terms of live broadcast room

Live broadcast: the live broadcast of the event is broadcast online in real time, and the audience can watch it online simultaneously without going to the scene.

Cloud recording: The recorded files are directly stored in the cloud of the live broadcast platform.

Local recording: the recorded file is saved in the local device of the anchor.

On-demand: refers to uploading local video files, such as pre-made courseware and videos, to the website for viewers to click and watch at any time.

Guidance: refers to the operation of managing and adjusting the live picture during the live broadcast, such as switching pictures, setting up multiple split screens (that is, displaying pictures of multiple video sources at the same time in the live broadcast picture), adding subtitles to the picture, etc.

Push streaming: A technical means to transmit local video and audio to the server and display it on the mobile phone.

Real time data association

GMV: The total turnover refers to the total turnover in the live broadcast industry, usually the whole live broadcast.

Customer unit price: the average turnover of each customer. The calculation method is: guest unit price =GMV/ total number of customers who have consumption in the live broadcast room. ROI: (return on investmen) refers to the return on investment, and the calculation method of RO/ in the live broadcast room is: ROl= sales/pit fee.

Live penetration rate: live output sales/total sales of the day.

Live room PV: the number of visits in the live room.

Live room UV: the number of visitors in the live room.

Per capita online time in the live broadcast room: the average length of time users stay in the live broadcast room.