Qingyuan Chicken, Lianzhou Crystal Pear, Fogang Shek Kip Longan ... As a big agricultural city in Guangdong, the authentic "Qingyuan Taste" will wake up one after another in July and August every year. "Resident Press Officer" is a pioneering work of Qingyuan City to fully mobilize farmers' enthusiasm, implement "one village, one product, one story", promote green development, implement rural revitalization and tell local stories well.
It is reported that 84 administrative villages in Qingyuan will set up "village press officers". During their three-year tenure, "resident press officers" took the responsibility of actively broadcasting the corresponding agricultural products information to the outside world on the eve of agricultural products listing, which changed the situation of passively adapting to market changes in the past and broke the barrier of information asymmetry between agricultural products and the market.
On weekdays, they will also actively cooperate with local government departments to convey the national "three rural" policies in place to ensure that every farmer knows. Qingyuan City will also open up the city's media matrix and cooperate with Nongguang in all directions and through multiple channels.
Village press officers broadcast not only agriculture, but also political affairs. "Today, rural revitalization is the main battlefield, which is a huge way out and a great opportunity for our future development. We hope to spread agricultural information through media platforms and e-commerce platforms and build a discourse system and market system for urban-rural integration. "
Wang Jiansheng, president of Hainan Tourism Development Research Association and a global tourism expert, said that the "village press officer" has become the representative of new farmers in rural revitalization and has a spokesperson for rural revitalization. This is a great innovation, which can release more information about agriculture, rural areas and farmers to domestic and foreign media platforms, and open up the "last mile" of docking high-quality agricultural products with the market, making global tourism, tourism poverty alleviation and rural revitalization come down in one continuous line.
On the same day, the directors of agricultural bureaus in 2, 2 cities and 4 counties of Qingyuan District also rolled up their sleeves, striving to be spokespersons for local agricultural products, strictly controlling products and escorting local agricultural products brands.
Speaking of agricultural products endorsed by themselves, all agricultural directors have worked hard. Li Yinhua, deputy director of the Agriculture Bureau of Qingxin District, walked onto the stage with two big live chickens. "Clear water and green hills produce good chickens, and the meat in the city floats thousands of miles. I am Li Yinhua, and I speak for Qingyuan Maji "; Huang Yincai, deputy director of the Agriculture Bureau of Qingcheng District, directly served the white-cut chicken and set meal purchased by e-commerce to endorse the dormant Qingyuan chicken. "I am Huang Yincai, and I speak for the dormant Qingyuan chicken."
Xie, director of Lianzhou Science and Technology Agriculture Bureau, took his own crystal pear and invited everyone to taste it. Mao, spokesman of rice field fish and director of Liannan County Science and Technology Agriculture Bureau, fried rice field fish on the spot. Yang Xian, deputy director of Yangshan Science and Technology Agriculture Bureau, fried Yangshan watercress, yingde city Agriculture Bureau deputy director brewed Yingde black tea, and Lianshan County Science and Technology Agriculture Bureau deputy director cooked it with slow fire on the spot.
It is understood that Qingyuan City is actively exploring the development model of "one town, one product" and building a number of agricultural brands that are well-known throughout the province and the whole country.