The theme slogan of Beijing 2022 Winter Olympics and Paralympic Winter Games (hereinafter referred to as Beijing Winter Olympics) was officially released on September 20021,17, and we will work together to create a better future.

BOCOG said that this is a sincere invitation from China to the world, which conveys the beautiful expectation of 65.438+0.4 billion people in China: inspired by the Olympic spirit, we will work hand in hand with the people of the world to help each other in the same boat and create a better future.

The birth process of the theme of the 2022 Winter Olympics;

In May, 2020, BOCOG launched the collection and creation of theme slogans to five professional organizations: Tsinghua University, Peking University, Renmin University of China, Communication University of China and China Academy of Social Sciences.

By the end of September, 2020, * * * had collected 79 groups of works, and then organized experts in the fields of culture, sports, Olympic Games, Paralympic Games, media and international relations to screen and modify them, and finally formed 1 1 groups of alternative theme slogans. This 1 1 group of alternative theme advertisements has obvious similar characteristics.

One is the concept of unity, for example, the phrase "work together, the world is United" is often used. The other is that it embodies the yearning and hope for a better future, such as longing for a better future and moving forward. Coincidentally, during this period, the International Olympic Committee also joined the Olympic motto. After repeated discussion and deliberation, the combination with the future has become a well-known high-frequency word. The Winter Olympic Organizing Committee finally decided to use Chinese as the theme slogan.