Article 1 This standard is formulated to ensure the authenticity, legality and scientificity of veterinary drug advertisements. Article 2 Veterinary drug advertisements shall be published in accordance with the Advertising Law of People's Republic of China (PRC) (hereinafter referred to as the Advertising Law) and the relevant provisions of the state on the administration of veterinary drugs. Article 3 The following veterinary drugs shall not publish advertisements:

(1) Veterinary narcotic drugs, psychotropic drugs and veterinary drug preparations prepared by veterinary medical units;

(2) The types, contents and component names of veterinary drugs are inconsistent with the national standards for veterinary drugs;

(3) Veterinary drugs exceeding the prescribed toxic and side effects are found in clinical application;

(four) the use of veterinary drugs prohibited by the administrative department of agriculture and animal husbandry in the State Council has not obtained the approval number of veterinary drug products or the Registration Certificate of Imported Veterinary Drugs. Article 4 An advertisement for veterinary drugs shall not contain the following contents:

(1) Assertions or guarantees indicating efficacy and safety;

(two) using the name or image of scientific research institutions, academic institutions, technology promotion institutions, trade associations or professionals and users to make recommendations and certificates;

(3) explain the efficiency;

(4) Words, languages or pictures that violate the rules for safe use;

(5) Other contents prohibited by laws and administrative regulations. Article 5 Advertisements for veterinary drugs shall not belittle similar products, and shall not compare the efficacy and safety with other veterinary drugs. Article 6 Veterinary drug advertisements shall not contain absolute expressions such as "the highest technology", "the highest science", "the most advanced pharmaceutical methods" and "all diseases are guaranteed". Article 7 Veterinary drug advertisements shall not contain comprehensive evaluation contents such as appraisal, ranking, recommendation, designation, selection and award-winning. Article 8 Veterinary drug advertisements shall not contain pictures that directly show symptoms and pathology of diseases, and shall not contain promises such as "invalid refund" and "underwriting by insurance companies". Article 9 The scope of use of veterinary drugs in veterinary drug advertisements shall not exceed the provisions of national veterinary drug standards. Tenth veterinary drug advertising approval number should be listed as advertising content, and released at the same time. Eleventh in violation of this standard of veterinary drug advertising, advertising agents shall not design, production, advertising publishers shall not release. Twelfth in violation of the norms of advertising, in violation of the "Advertising Law" and other laws and regulations, shall be punished in accordance with the provisions of relevant laws and regulations. If there are no provisions in laws and regulations, the responsible advertisers, advertising agents and publishers shall be fined less than 3 times the illegal income but not more than 30 thousand yuan; No illegal income, a fine of ten thousand yuan. Article 13 This standard shall come into force on February 1 day, 2065438. 1On March 28th, 995, Order No.26 of the State Administration for Industry and Commerce issued the Veterinary Drug Advertisement Examination Standard, which was abolished at the same time.