Lexus is a world-famous luxury car brand under Toyota Group of Japan. Founded in 1983, it took only ten years to surpass the sales of Mercedes-Benz and BMW in North America. Since 1999, it has been ranked first in luxury car sales in North America. Lexus (English: Lexus, Japanese: レクサス) is an independent premium automobile brand sold by Toyota Motor Corporation of Japan in North America, Europe, Asia, the Middle East, Latin America, Africa and Oceania. In 2005, Lexus entered the Japanese domestic market and became a luxury car brand with sales all over the world. At first, Lexus used "passion for perfection" as its propaganda slogan in the United States, and later used "pursuit of perfection" as its marketing motto in countries and regions around the world. It was not until 20 13 that its slogan was changed to "Amazing in Sports".
Lexus sold 86,900 vehicles in China in 2065,438+05, up 65,438+04% year-on-year, ranking fifth in the luxury car market.
Lexus, a luxury car brand owned by Toyota Motor Corporation of Japan, was first proposed by 1983. Since 1999, its sales in the United States have surpassed Mercedes-Benz and BMW, becoming the largest luxury car brand in the United States. Lexus used to be translated into Chinese in China as Lexus. On June 8, 2004, Toyota announced in Beijing that it would change the Chinese translation of Lexus from Lexus to Lexus, and began to set up a franchise store in China, and began to fully enter the luxury car market in China.
According to the official statement of Toyota Motor Sales Company of the United States, the L letter surrounded by an ellipse is decorated according to an accurate mathematical formula, which took more than three designers and advertisers more than half a year to complete: this outstanding symbol defeated five design competition demonstrations. 1987, Molly, head of Molly DesignsInc? MollySanders spent three months making this unique ellipse and L, replacing the most promising version-an L that looks like a seagull wing but has no circle.