I. Introduction
Open the Door is an educational game variety show launched by cctv-3.
The program encourages ordinary people to realize their family dreams through games, explore and show the brilliance of ordinary people's humanity through various artistic techniques, and sing emotionally with the audience.
The program premieres on cctv-3 every Monday at 20 13 1.
Second, the content
Open the door was created by the original Happy Dictionary team. The original is Superstar Ding Dong, a program of an Irish production company. The program completely localized an Irish TV idea, revised the program rules, added China's emotion and "family dream" elements, creatively used two-dimensional code, and opened a fast channel between TV programs and the Internet.
A mobile TV dual-screen interactive game was launched, which surpassed the original program in terms of dance beauty, lighting and video effects. The change of program slogan from "exchange knowledge for wealth, realize dreams with knowledge" to "dream has a door, and opening the door is happiness" represents the renewal of educational program concept.
This program subverts the fixed mode of knowledge quiz in puzzle programs and solves the problem of "insufficient players" in general puzzle programs. Among them, players with special identities such as "courier brother", "fried noodle brother" and female blind piano tuning lawyer have become the highlights of the program to quickly attract the audience's attention.
Moreover, the "dream" mentioned in the program is not limited to individual "family dream", but also includes a larger category of "collective dream".