New Year's Day activities are planned around the New Year's Day holiday, through intensive commodity promotion, cultural marketing, customer participation in interactive activities, and media publicity inside and outside the store. Next, I will bring you the supermarket New Year's Day activity plan. I hope you will like it.
Part 1 About New Year's Day activities in supermarkets. 1. Activity time: 65438+February 3 1 (Sunday)-1 March 3 (Wednesday) (4 days).
Second, the theme of the event? : colorful happy new year gifts
▲ Activity 1: 20% discount on colorful New Year's Day.
Enjoy a 20% discount on clothing and knitwear. Down jackets, cosmetics, lighting materials, digital products and small household appliances are 10% off.
Note: (supermarkets, mobile phones, famous cigarettes, famous wines, platinum, special prices and reduced prices will not participate in discount activities)
▲ Activity 2: New Year's Day Lantern Festival-guessing the prize.
During the event, New Century launched the "New Year's Lantern Festival", where customers can buy free quiz activities without shopping. The more they guess, the more they win.
How to win the prize: guess 5 winners correctly and win a prize. Accept the prize at the front desk (win a bottle of Coca-Cola at 4.99 yuan)
The purchasing department is responsible for organizing 500- 1000 event gifts.
▲ Activity 3: Colorful New Year's Day Celebration Supermarket Action
Buy rice at an ultra-low price
During the activity, the rice in the supermarket was sold at an ultra-low price per catty 1.39 yuan.
Dice wins eggs.
If the supermarket shopping leaflets are full of 38 yuan, you can roll the dice once with the computer receipt and twice with 76 yuan, and you can get the same number of eggs according to the points you cast.
The planning department prepares a big dice with a diameter of 800×800 (scarlet letter on white background).
The supermarket prepares eggs and participates in activities at the supermarket exit. Send eggs on the spot.
Third, the atmosphere layout and advertising:
1.28th, emergency printing of DM Post 10000 sheets with 8 pages, 2 pages and 4 editions.
2. SMS 100000.
3. Advertisements of TV stations and meteorological bureaus.
4. Plan and prepare the riddle. Decorate Lantern Festival Street (the first floor serves Taitung Corridor, and the second floor)
5. Photos of 100 are posted at the elevator entrances on the second and third floors.
6.A2 advertising rack supports 10 active pages (4 on the first floor, 2 on the second floor, 2 on the third floor and 2 on the fourth floor).
7. The south gate on the first floor is decorated with the atmosphere of New Year's Day, and there are two large-scale activity pages.
8. Linyi delivered and bought 20 sets of water injection flagpoles, made cloth flags and put them in front of the building to create an atmosphere.
9. Make a three-dimensional layout of the New Year background hanging at the entrance and exit of the supermarket and in the supermarket. The supermarket exit 1, the supermarket entrance 1, and the supermarket hangs 40 sets of photos. Fees (photos, foam board, KT board making) have been paid.
About the supermarket New Year's Day activity plan 21. Activity theme: Thanksgiving and great feedback at the end of the year, burning cold winter.
Two. Activity time: x3 years, 65438+February 5th-65438+February 25th.
Three. Activities:
1. Rushing by the hour happens every day.
Choose a fixed hour every day during the whole New Year's Day activity and hold a 50% discount on the purchase of goods.
2. Gifts are limited, first come, first served.
Anyone who spends a certain amount at one time during the New Year's Day activities in the mall can get a gift with a small ticket (the number of gifts depends on the transaction amount, and the number per day is limited).
Feedback lottery
Consumers can participate in the lucky draw during the New Year's Day activities with small tickets (everyone has a prize);
4. Christmas "adventure" came to the store to surprise.
During the New Year's Day activities, we will have Santa Claus appear in many storefronts of the shopping mall from time to time. As long as we are lucky enough to meet him, we will get a beautiful Christmas present from Santa Claus. The quantity is limited until delivery.
Theme of supermarket New Year's Day activities (5): Happy shopping and Happy New Year.
Theme of the activity: Happy shopping with the Spring Festival, celebrating the Spring Festival with the whole family.
Purpose of the activity: stabilize old customers, develop new customers, guide consumers and increase sales during the holiday season.
Activity time: x6 year 65438+1October/-X6 year 65438+1October 3.
Activity 1: Welcome the New Year, celebrate the New Year and send Spring Festival couplets.
Activity time: x6 years 65438+ 10/.
Activities: All customers who shop in this supermarket can get an x6 desk calendar at the designated place in the store. Limited to 50 people while stocks last.
Operation method:
1, designate the collection area at the cashier's office at the breakout, and assign a special person to be responsible for the distribution of Spring Festival couplets;
2. After the activity, sort out the distribution details of Spring Festival couplets at the breakout, indicate the breakout number and return them to the marketing department.
Activity 2: Give gifts on New Year's Eve.
Activity time: x6 year 65438+1October/-X6 year 65438+1October 3.
Activity content:
Every time you shop in 88 yuan in this supermarket, you can get a new year's red envelope at the designated place of the branch with the voucher and silver receipt, and the shopping amount will not be accumulated. Customers get corresponding New Year benefits in this supermarket with the corresponding preferential terms in the red envelope.
Operation method: 1, and the card needs to be stamped with a special domain seal;
2. After the card is exchanged, it should be indicated that it has been exchanged and recovered;
2. New Year card design and production (marketing department) activity store 65438+February 24th to the marketing department to collect;
3. Red Seal Production (Marketing Department) activity store 65438+picked it up at the Marketing Department on February 24th;
4. Deliver the details of the redeemed goods and cards to the marketing department on June 65438+1October 65438+February after the end of the activity redemption;
5. Count the total number of each level of the red chapter every day.
Activity 3: Send a gift to celebrate the Spring Festival.
Activity time: x6 year 65438+1October/-X6 year 65438+1October 3.
Activity content: Anyone who buys a series of paper receipts in the supermarket activity shop with a total amount of over 20 yuan can get 1 2.8 yuan couple wallet face with the cashier receipt, 2 in 40 yuan, and at most 2 cashier receipts per sheet.
Operation method:
Gifts are sent directly to the material warehouse of the distribution center, which uniformly distributes them to relevant activity stores, and records the quantity and weight of the gifts sent.
1. After the event, the cashier receipt will be counted and sorted at the venue and returned to the marketing department at 65438+ on June 20th, with a gift exchange list attached;
2. The Marketing Department shall sort out the cashier's receipt details and send them to the material warehouse. The material warehouse collects the gifts that have not been delivered by the branch according to the details and returns them to the supplier in a unified way; When the quantity is insufficient, the branch shall bear the loss amount by itself;
3. The cashier receipt provided by the marketing department is reported to the merchant for exchange of some changed goods;
Activity 4: Happy Studio, Happy New Year.
Activity time: x6 years 65438+ 10/.
Activity content: During the activity time, anyone who makes a one-time shopping in this supermarket reaches a certain standard will enjoy all vouchers and receipts.
Make-up, styling and clothing are provided free of charge for shopping in 58 yuan, and artistic photos are taken. Send an art photo.
Make-up, styling and clothing are provided free of charge for shopping in 88 yuan, and artistic photos are taken. Send two art photos.
One-time shopping 128 yuan provides free makeup, styling, clothing and artistic photos. Send four art photos.
One-time shopping over 2 18 yuan, free family photo, limited to 3 people, get two free.
Operation method:
1. The supermarket publicizes the activity content and the special service of the photo studio on the special poster.
2. The photo studio provides preferential support and photo support.
Based on the principle of mutual benefit, if either party fails to meet the requirements specified in the scheme, both parties shall bear all losses of the other party.
4. Stamp the promissory note of the customer who meets the amount with a parting stamp, and attach the photo studio brochure, so that the customer can enjoy the discount in the photo studio.
5. Customers can enjoy the discount until X65438+10.3.
7. When collecting money, the cashier checks whether the customer meets its requirements, then stamps the cashier's note and issues a brochure.
The third part is about the supermarket New Year's Day activities. Activity time: 65438+February 6th (VI)-65438+February 25th (II)
Three. Activity objectives:
During the event, a strong festive atmosphere was created, which increased the number of visitors to the store, and the supermarket sales increased by 10% compared with before the event.
Four. Activities:
1, crazy hours every day.
A) Activity time: 65438+February 6th-65438+February 25th.
B) Location: Floor 65438+Floor 0-4.
C) Activity content: During the activity period, 1 time slot is taken irregularly every day from Monday to Friday (peak time), and 2 time slots are taken irregularly every day from Saturday to Sunday (including 24th and 25th). 1-4f, select 1 counter, and hold a limited-time snap-up activity for 20 minutes, that is, 50% off the current price. (Goods sold during the snap-up period are recommended to be exempted from deduction)
2. Supermarket shopping for fresh pies plus 1 yuan.
A) location:-1F
B) Activity time: 65438+February 6 -25.
C) During the activity, anyone who has made a one-time shopping trip to 28 yuan or above in our mall will receive a gift with a small ticket plus 1 yuan. (Limited daily, first come, first served)
D) level setting:
After shopping in 28 yuan, 0 yuan will add 65438+ 1 package paper (limited to 500 packages per day).
After shopping in 48 yuan, 0 yuan will add 65438+ a grapefruit (daily limit of X).
After shopping in 88 yuan, 0 yuan will add 65438+ one bottle of soy sauce (daily limit 100 bottle).
3. Lidan Wenwanjia Winter "Sweaters, Underwear and Bedclothes" Exhibition
A) location: the pedestrian street outside the gate of the shopping mall
B) Activity time: 65438+February 6 -20.
C) Organize the sales and display of sweaters, underwear and bedding in this mall in the form of off-site floats. (It is suggested to reduce the deduction and let the manufacturers sell at a special price. )
4. Christmas gift sales
A) Location: Pedestrian street outside the gate and side door of the shopping mall.
B) Activity time: 65438+February 2 1 -25.
C) Organize supermarkets and department stores to carry out sales exhibition activities in the form of floats in different places for Christmas gifts, and make good plans.
5. Christmas "adventure" came to the store to surprise.
A) site: the whole site
B) Activity time: 65438+February 24th-25th.
C) Activity content: During the activity, Santa Claus will appear in stores on all floors from time to time. Friends who come to our store that day can look for Santa Claus in the store. If you find Santa Claus, you will get a beautiful Christmas gift from Santa Claus, and everyone will be limited to one. Special reminder: 12/24 When the store is closed, customers can get a special closing gift! The quantity is limited until delivery.
6. "Merry Christmas Garden" Passionate Christmas Eve
A) location: pedestrian street outside the gate
B) Activity time: 65438+activity from 7: 30 to 9: 00 on February 24th and 25th.
C) Activity content: In order to create a warm holiday atmosphere and gather popularity, two large-scale Christmas revelry parties will be held outside the gate of Ping An Night Shopping Mall on Christmas Eve. It is suggested that the employees of the shopping mall also attend the parties to promote the participation of customers on site.
Verb (abbreviation of verb) media publicity planning:
1. Media promotion:
A) DM leaflets: On February 6th, 65438, 20000 DM leaflets were distributed through newspaper clippings and door-to-door distribution.
B) Newspaper advertisement: 10 published a half-page activity information advertisement in = = Evening News on February 5th;
Cost estimation of intransitive verbs;
1. supermarket shopping fresh pies plus 1 yuan for one more.
500 yuan x19 days = 9500 yuan.
2. Christmas "adventure" to the store for a surprise of 2000 yuan.
3. "Merry Christmas Garden" Passion Christmas Eve 15000 yuan.
4. Newspaper advertising and other publicity expenses: 20,000 yuan.
5. Activities and Christmas atmosphere are arranged at RMB 65,438+00,000.
6. 56,500 in total
Seven. Commitment mode
For department stores, please refer to last year and share the expenses according to the manufacturer's extra 1 yuan per square meter. The supermarket suggested that the manufacturer should bear 4000 yuan.
About the supermarket New Year's Day activity plan Chapter 4 Activity time: February 28th _ 16 _ 6.
Theme: Jia Great has many surprises on the first day of the year. Congratulations on the New Year's gift.
Surprise 1. Shopping at 1+ 1 is affordable and affordable.
During the activity, customers and their relatives and friends (at least two people and at most three people) can shop together on the same day during the activity, and they can enjoy the group purchase discount with the shopping receipts of more than two people. The preferential way is that everyone can enjoy the super-large discount of "100____" (two people's shopping receipts can enjoy group purchase treatment together). Customers can be encouraged to pull their relatives and friends to the shopping mall.
Surprise 2, Happy _, 66 Dashun
During the activity, customers who shop for 6 _ _ _ _ _ _ _ times can get lucky numbers _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _.
Surprise 3. Shopping is fun. Happy seven-day tour in Hong Kong.
During the 1. activity, customers who spend more than 50____ at one time can get the lottery tickets at the cashier for free and participate in the lucky draw.
2. When you receive a lottery ticket, you will receive one ticket every 50____, and the part exceeding 50 _ _ _ will be calculated as a multiple of 50 _ _ _ (the part with insufficient multiple will not be calculated, such as 100 _ _- 149 _ _), and so on.
3. The lucky draw is an open one, and its prize is set as: a seven-day trip to Hong Kong (only the expenses normally charged by the travel company are borne, and other expenses are borne by itself).
4. This activity will be announced after the activity, and the travel time will be arranged separately.
5, eventually produce lucky customers _ _ _
Consumers of the above three activities can participate at the same time.
Surprise four, good things, cheap, special price for you every day!
According to different people, different times and different characteristics, we will have special sales of goods, small and large. Students' clothes can be sold on Saturday and Sunday, and men's clothes, women's clothes, old-age clothes, underwear and baby clothes can be sold in turn from Monday to Friday.
You can't participate in one or three activities to participate in this activity.
On-site and off-site layout of New Year's Day promotion planning schemes for supermarkets and department stores;
The inside and outside of the venue should be carefully arranged to create a festive, lively, traditional and folk holiday atmosphere, and fully highlight the strong holiday atmosphere of New Year's Day and Spring Festival.
A classical gatehouse was set up outside the venue, and red couplets were made. The front of the gate was painted with a huge amount of ink, with the words "Happy New Year" in the middle on a red background, and pictures of golden couples celebrating the New Year on the left and right sides. There was a big word "Fu" in the center of the door.
Two diamond-shaped boxes were made in the venue, with "Happy New Year" written in black on them and tassels below. Buy two big dogs and hang them on the stage on the second floor. In addition, flags should be printed, and the colors of the flags should be consistent with the inside and outside of the venue, so as to unify the images from top to bottom, inside and outside, and the whole shopping mall will form a peaceful and prosperous scene.
On the fifth activity theme of the supermarket New Year's Day activity plan: welcome the New Year and give back the true feelings in the coming year.
Activity 1: Give gifts to celebrate the New Year and send members shopping. Anyone who spends more than 500 yuan in this supermarket on that day will be given a VIP card, double points and cash coupon 50 yuan immediately. You can buy your favorite gift directly in the underground commodity city.
Activity 2: I'll pay for your shopping during the Spring Festival! Anyone who has bought more than 168 yuan in this supermarket can puncture a balloon filled with cash. 300 yuan two, and so on, a single sheet is limited to ten. The 100% prize of this activity is cash first prize: cash 200 yuan (limited to 3 players per day) second prize: cash 100 yuan (limited to 10 players per day) third prize: cash 50 yuan (limited to 20 players per day) fourth prize: cash 10 yuan.
Activity 3, crazy discount, courtesy after the discount! Anyone who spends more than 100 yuan in this supermarket will receive a new year's goods with the shopping receipt of the day:
★ Over 100 yuan, give a high-grade exquisite fruit bowl, vacuum water cup and a multifunctional cleaner;
★ Full of 300 yuan, give away stainless steel kettle, stainless steel milk kettle, colorful candy box and natural bamboo and wood chopping board;
★ Full of 500 yuan, presenting high-grade electric irons and cartoon eye-protection desk lamps;
★ Give an advanced cleaning rotary mop, an advanced automatic baking pan and an advanced humidifier when the price is over 1 0,000 yuan; Gift collection place: next to Landao Cosmetics Store, underground commodity city.
Activity 4: You don't need to buy couplets this year. Du Ming will send you good luck. As long as customers shop in our supermarket, they will get a beautiful couplet prepared by Du Ming for you and take it home in the New Year. The sincere feedback in "Welcome the New Year and Give Back the New Year" is all real broadcast words: I spent a very interesting Christmas in the whirlpool of snowflakes, and listened attentively, and the pace of the New Year is approaching. Looking at the East in the distance is just a bright day in the tour. Let's wave to it gently: Happy New Year! The long-awaited New Year, full of dreams of fashion, romance and endless gifts, landed in Du Ming boutique supermarket; Bring us all the joy; A dazzling array of goods, for you to bid farewell to the old and welcome the new, decorate beautiful and auspicious. Let's gather in Du Ming Boutique Supermarket and release all the happiness. The date is from 65438+February 3 1 to 65438+1October 3, and X is our own day. Don't miss it! Dear customers and friends, the general manager and all staff of Du Ming Boutique Supermarket wish you a happy shopping and a happy New Year!