Entering the 2 1 century, the rise of the real estate industry will once again push Wenzhou people to glory. Wenzhou people began to invest in real estate speculation in Shanghai, Beijing, Guangzhou, Nanjing, and even Dubai, new york, Tokyo and other big cities that Wenzhou people can reach. Once again, I became the biggest winner who earned a lot of money.
However, after 30 years of Wenzhou model, Wenzhou's brilliant road seems to begin to fade. Today's Wenzhou, the industry has been devastated and has been greatly weakened. The factory closed down, the boss "ran away", and countless enterprises struggled. In the 20 15 ranking of China's top 50 comprehensive competitiveness, Wenzhou unexpectedly fell to the bottom. At the same time, as the third largest city in Zhejiang, Wenzhou's GDP ranking in the country has dropped from more than 20 in the 1990s to more than 40 now, and it is one of the few cities in China that has been retrogressive.
The collapse of Wenzhou people made people begin to guess the reasons behind it: some people said that the collapse of Wenzhou was because the Internet eliminated information asymmetry and the price difference could not be earned; Some people say that the internet economy has now surpassed the real economy, and the real industry can't hold back; Others say that there is a bubble in real estate now, so can't real estate speculation work?
In fact, from Mr. Cai's point of view, the success and failure of Wenzhou people are related to their core competence-doing business. Wenzhou people are born with a high business mind. What is business acumen is that you are good at grasping market demand. As long as there is a market opportunity, you will pounce on it like a hungry wolf. Therefore, I once talked with Qian Jinbo, the chairman of my consulting company "Red Dragonfly". His metaphor is very vivid and profound. He said that when aliens come to earth and meet Beijingers, Beijingers will talk to him about the alien's family background. When meeting Shanghainese, Shanghainese care about the commercial value of aliens; And Wenzhou people will say: Don't say anything, have dinner together and make friends. This is the ability of Wenzhou people to do business. Business always starts with people's familiarity and trust. Wenzhou people don't seem to need to learn. Their genes know how to get along with people and how to do business with them.
But doing business is essentially a high-level sales promotion. It is based on personal ability and immediate interests, and it is equal. Today, a single career can only develop into a career, and personal ability can only develop into team building and management, so as to achieve a great career and a great brand. The era of continuing to rely on traditional business, only doing business and making a difference has passed. Therefore, for most Wenzhou businessmen, what needs to be cultivated is a kind of marketing ability, brand management ability and team building ability. This is a great challenge for most Wenzhou people. It takes time to successfully complete such a transformation. Give Wenzhou people who are smart, hardworking, kind and good at learning some time. Many outstanding entrepreneurs like Red Dragonfly have set an example for us, and we have reason to believe that in the near future, more Wenzhou people can paint a new beautiful picture for us. It is necessary to learn equity distribution, encourage equity financing teams to build crowdfunding business models, and innovate and upgrade the whole network marketing explosive products. The entrepreneurial boss asks WeChat official account to search for enterprises to enjoy free access to a full set of relevant learning materials.
What makes Wenzhou businessmen?
First, make good use of other people's resources
When you can't afford shoes, you can borrow others', which is faster than walking barefoot. -Talmud proverbs
Most of the success of Wenzhou people is to realize their dreams with money in other people's pockets. Talmud Proverbs mentioned: I appreciate the popular concept of wealth utilization, thinking that life is like a passer-by, and everything you have in your life does not belong to you personally, but is entrusted to you.
The famous economist Yu Guangyuan said: There are three kinds of people in the world, one is genius, the other is talent, and the third is fool. It is a fool to spend a lot of money on small things; It is a talent to spend a small amount of money to do great things; Doing great things without spending money is a genius. Many people in Wen Shang have developed with "zero assets" and "zero resources". "Make good use of your own capital, make good use of other people's capital, make full use of today's capital and skillfully use tomorrow's capital". Under the guidance of this concept, many writers and businessmen even develop in "negative" capital. They spend less money to do more things, do things that don't cost money, and spend other people's money to do their own things, thus realizing the bipolar leap from poverty to prosperity and creating the myth of creating wealth out of nothing.
Second, the money should be just right.
Sometimes what you look like is a very bad thing, which often turns into a very beneficial thing. -Li Ka-shing
Wenzhou people are sometimes very generous. They can spend hundreds of millions of dollars on charity. They adhere to the guiding principle of "a loss is a blessing" to their customers. They think that knowledge is priceless and they can't start their journey with their bare hands. They must arm themselves with knowledge. On the other hand, they are extremely stingy and regard frugality as an inexhaustible feast in life.
Spend money properly, don't be extravagant, and don't be a miser like Grandet. As Bill Gates said: "Spending money is like cooking, it should be just right. Less salt is tasteless, and more salt is bitter and salty. "
Third, the survival of the fittest, not the survival of the strong.
The world belongs to the weak, because the weak know how to adapt. Jack Welch
Darwin said: "toughness is also a kind of fighting capacity, and it is also an important fighting capacity." It is not the most powerful or intelligent species that can survive, but the most fickle species. " An economist said: There are ten thousand laws in Qian Qian, and there is only one economic law: survival of the fittest.
Wenzhou people believe that in order to survive, we must adapt to the environment like water. The environment is intangible and tangible. The water in the bucket is round, and the water in the box is square, which varies with the situation and is not eclectic. Like water, we should learn to be good at changing with the changes of the surrounding environment, adapt to the market, constantly adjust ourselves and change ourselves, so as to adapt to the surrounding climate and be invincible in the competition. The spirit of water endows Wen Shang with the viability of "sprouting when there is soil, and shining when there is sunshine".
Fourth, look for a blue ocean without competition.
The greater the risk, the greater the chance of making money. Go to places that others think are unpopular, and you will make countless money. -onassis, the king of ships in the world.
Wenzhou businessmen firmly believe that water plants are the most abundant where there is no one, and the thinking of "exploiting loopholes" makes them often find a market from "no market"; Looking for business opportunities from the market chaos of "squandering flowers and fascinating eyes"; Fight our way out of the little-known marginal economy.
In the bloody market, Wenzhou people swim in the uncontested blue sea. "Wenzhou people are good at capturing business opportunities. In Wenzhou, there may not be entrepreneurs who really use the blue ocean strategy, but many entrepreneurs in Wenzhou already have blue ocean strategic thinking. " Professor Ma Jinlong evaluates the blue ocean gene of Wenzhou entrepreneurs.
Five, take doctrine
The only advantage of sustainable competition comes from the ability to innovate beyond competitors. -Management consultant James Morse
Imitation is the foundation of innovation. The invention of the steam engine is the principle that Watt imitates the hot steam in a small kettle. The satellite orbiting the earth in the sky is Newton's imitation and innovation of the principle of apple landing. Statistics show that innovation is 80%? 90% imitation, 10%? 20% innovation.
The imitation ability of Wenzhou people is extremely terrible. They take lighters, glasses, low-voltage appliances and other commodities apart and reassemble them, and then they can make the same products themselves. Under the background of no capital, no technology and no resources, the cunning and bold Wenzhou people initially made a market of their own by "imitation". Now, they put forward higher requirements for innovation.
Sixth, honesty is the foundation, and the foundation will last forever.
Even verbal promises can be heard by God. Jewish businessman
A Wenzhou businessman said, "Be pragmatic, speak truthfully, do things honestly, and don't cheat others and break their promises. Money can be created, but honesty is more important than money. Failure to keep integrity may win temporary interests, but it will definitely lose long-term interests. " There is an insistence on honesty in simple language.
Honesty and self-cultivation, faith and career, and honesty have maximized the interests of businessmen. The Talmud warns future generations: "You must not be unjust. Use a fair balance, a fair weight, a fair bucket and a fair scale. " Jews believe that honesty is the source of wealth and the highest skill in business activities. Honesty is a passport for businessmen to enter the market, and breaking faith in the market is a suicide for businessmen. Wenzhou people believe that the importance of honesty to the development of enterprises is equivalent to caring for people. If the heart stops beating, life will not exist.
Seven, making money is the last word.
Only paranoia can survive. Andrew groff
What is poverty? In Wenzhou people's view, poverty is not a lack of rice and salt, nor is it a lack of food and clothing. Poverty is incompetence and evil. The motto of Talmud mentions that the body lives by the mind, while the mind lives by the wallet. Wenzhou people are absolutely paranoid about money, and every cell in the body is calling for money. For them, "life is precious, and love is more expensive. If it is money, both can be thrown away. "
Wenzhou people can't win, "making money is the last word." They are dressed in golden coats and use money as a paddle to look for unknown gold mines in the vast business sea.
Eight, the invisible champion
Small enterprises are afraid of eating, while big enterprises are afraid of eating. -Lee Shau Kee, Chairman of Henderson Land Group.
With the publication of the book Invisible Champion by Professor hermann simon in the 1990s, people are surprised to find that the real source of a country's economic vitality is often not the famous large enterprises, but the small and medium-sized companies that occupy the leading position in the small market. They are called "invisible champions". These invisible champions often even own 60% of their respective markets? 90% of the global market share.
Through years of in-depth research and investigation, hermann simon summed up eight characteristics of the invisible champion: clear goals. Highly focused. Close customer relationship. Become an excellent partner. Innovation. Become a top arena. Protection is unique. Strong corporate culture.
Nine, "meager profit is a picture"
Don't build a sea at once, start from a small river. -Talmud proverbs
According to statistics, more than 90% of foreign rich people started from scratch or on a small scale, and less than 10% of them made their fortune by inheriting the inheritance. In China, before the reform and opening-up, almost all shopping malls were poor, and I am afraid that those who started with small money will account for more than 99%.
Wenzhou people's business philosophy is that "profit-seeking" is not enough, and "profit-seeking" can make many a mickle. This is the way to make money and the art of making money. They think that business matters are big but not necessarily big, and small but not necessarily small. Wenzhou people can make a lot of money, and they will never abandon small money. They sometimes make money with cents. They shouted the slogan "It's glorious to earn a penny". Wenzhou people rely on this bit by bit to complete the original accumulation, laying a solid financial foundation for the second and third ventures.
Ten, and "like-minded partners" hand in hand.
It's no big deal for a person to make money. Let everyone make money. The sincere cooperation of many individuals can control the whole market. -Wenzhou businessmen