Practice report of business administration (cognitive practice) 1. Cognitive Practice Arrangement On July 9th and July 1 1 day, our group visited Xinxing Instrument Factory and Cheng Fei Industrial Group under the guidance of Management Practice Instructor Day. During the visit, the leaders of each factory introduced their respective factories in detail, which benefited us a lot. Introduction of internship unit 1. Xinxing Instrument Factory is a large-scale radio communication and navigation equipment factory directly under China Aerospace Industry Group Corporation. Over the past 30 years, the factory has undertaken a number of military production tasks and made certain contributions to the national defense industry. 1984, according to the national policy of converting military production to civilian production, the factory converted military production to civilian production. At present, the products developed for military and civilian use include: airborne ultrashort wave series radios, airborne communication controllers, airborne radio compasses, radio power load control systems, industrial numerical control equipment, household appliances supporting products and multi-layer precision printed boards. In order to make the enterprise take off, the factory has stepped up the research and development of communication, computer application, household appliances and other products year by year, and introduced international advanced SMT production equipment that can be double-sided, pluggable and mixed, as well as some high-precision instruments and meters. In this factory, we visited the PCB production line and the military communication equipment workshop. 2. Chengdu Aircraft Industry (Group) Cheng Fei Group is a key military enterprise producing modern fighters, a component manufacturer of Boeing and Airbus, and one of the 500 super-large enterprises in China. The company has nearly 1400 employees, and its annual output value exceeds one billion yuan. At present, the company's main military aircraft are J-7 and J-10 series. While providing products to China, the company has also actively invested in overseas markets and signed contracts with many foreign companies and institutions. While paying attention to military products, the company also actively develops various businesses. In terms of civil engineering, the airborne radar vibration test was carried out for Sichuan Changhong Factory, and the factory layout effect was designed for Tuopai Liquor Factory and a winery in Qionglai. Leshan city logo industrial design, Chongqing Chaotianmen wharf logo building, Jiuzhaigou battery tour bus. This production concept of combining military products with civilian products will definitely bring new benefits to the company. In our company, we visited the parts processing area, aircraft molding and assembly workshop. 3. Cognition, practice and feeling After visiting two factories, the general feeling is that the emerging instrument factory gives people the feeling of being "old" with a little "decadent", which is a bit behind the rapidly developing society, and the information products are updated quickly. In addition, the development of its new products takes a long time, which makes the new products at that time become old products after leaving the factory and lose the competitive vitality with other products. Although affected by the policy in the original planned economy, the factory suffered some losses, but now the emerging instrument factory has been unable to keep up with the pace. In the final analysis, it is still a matter of internal decision-making corporate culture, and their slogan is a bit empty. On the contrary, Cheng Fei Group gives people a feeling of "emerging", but the company has a history of several decades. Walking into the company's production workshop gives people a positive feeling. From time to time, you will see slogans that represent corporate culture, such as "Serving the country by air, pursuing Excellence", "Quality on time, low cost", "Customers are always right", "Honest and trustworthy, conscientious and striving for perfection", "Knowing horses in horse racing, respecting sages as much as possible" and "Cheng Fei is my home, and prosperity depends on everyone". The rapid development of Cheng Fei depends on the construction of corporate culture and the development of human resources. It can be seen that the correct corporate culture is very important for the growth of a company. With the reform and opening up of China and the integration of the world economy, enterprises are facing increasingly fierce competition. With the coming of 2 1 century, what kind of human resource management should enterprises use to meet the arrival of the new century? It should be recognized that in pursuit of excellent culture, successful enterprises must also benefit from successful culture. The reason why advanced enterprises can beat backward enterprises is that the culture of advanced enterprises is more adaptable to the requirements of competition and more vital than that of backward enterprises. Corporate culture embodies the core values of the enterprise. Corporate culture is the core value that all employees sincerely agree with and own. It stipulates people's basic thinking mode and behavior mode, or what they take for granted. It is something that can be shown without thinking. Once it is violated, it will be uncomfortable. Moreover, these thinking patterns and behavior patterns should be delayed and maintained during the alternation of new and old employees. An excellent enterprise is to create a core value concept and a sense of mission that can be sincerely recognized by all employees, a psychological environment that can promote the progress of employees, and a corporate culture that can ensure the continuous improvement of business performance and actively promote organizational change and development. The essential feature of corporate culture theory is to advocate people-centered humanistic management philosophy and oppose the rationalistic management thought of "seeing things but not people". It advocates that cultivating progressive corporate culture and giving full play to people's main role should be the leading link of management. The important value of humanistic management thought system constructed by corporate culture theory lies not only in clarifying a unique cultural way of human resource development and management, but also enriching the cultural connotation of human resource development and management, and more importantly, providing a theoretical basis for human resource development in enterprises. Holding high the banner of human body management and fully developing human resources are new requirements for enterprises in the new characteristics of the world modernization process. It is the development trend of the times, and the strategic resources that determine the development of enterprises have also undergone major changes. In the process of enterprise reengineering in 1990s, the strategic resources of enterprises changed from financial capital in industrial society to human capital in information society. The fundamental task of company reengineering is to re-understand the source of power for enterprise development and re-establish the power mechanism to promote enterprise development. This power source is people, not things, and this dynamic mechanism is people-oriented, fully developing human resources and maximizing people's creativity and consciousness. The trend of global economic and cultural integration fully demonstrates the inseparability of modern economic development and cultural development. This trend requires modern economy to attach importance to the role of culture in economic development. In the production and management of enterprises, we must fully understand the cultural subjectivity of people and respect their dominant position, so as to grasp the theoretical consciousness in the practice of developing human resources and respect the cultural subjectivity advocated by corporate culture theory, which is mainly reflected in the following aspects. 584382 1824 1.html