China's network technology is constantly improving, and people's living standards and shopping methods have undergone great changes. With the emergence of shopping platforms, most China residents began to choose online shopping. Because online shopping can bring more convenience, you can buy what you want online without leaving home.
This year's double 1 1 bid farewell to the supremacy of data and return to the essence of business. Every annual double 1 1 period is also the peak period of shopping platforms. Because shopping platforms always designate double 1 1 as a shopping festival, not only platforms, but also many businesses will choose to launch some promotional activities. So it can attract a large number of customers during the period of double 1 1, but with the development in recent years. In addition, the exposure of the internal shady of Shuang 1 1 directly made many people lose their original enthusiasm for Shuang 1 1. This year's double 1 1 basically bid farewell to the era of data supremacy and return to the essence of business.
Turnover and sales have fallen sharply. Before this year, the sales amount and quantity of double 1 1 reached a very horrible value. But in fact, behind this, most of them are supported by false figures. Especially in recent years, with the development of network technology, the sales volume of dual 1 1 based on digital platform has not been recognized by users at all. In addition, during the double 1 1 period, many merchants' discount activities actually did not provide much discount. Therefore, this has directly led to the double 1 1 this year, and both the sales volume and the transaction amount are much lower than in previous years.
Double 1 1 promotional activities have regressed in an all-round way. Up to now, this year's double 1 1 has begun to enter the closing stage. The main reason is that the epidemic has greatly reduced people's purchasing power. In addition, many merchants who participate in the double 1 1 promotion activities are unwilling to really reduce their own interests. Therefore, Shuang 1 1 has gradually fallen behind, and people's enthusiasm for buying during Shuang 1 1 has been greatly weakened.