Now the price of Tesla Model 3 has fallen below 230,000, and Tesla Model Y has also fallen below 260,000. As far as Tesla's brand strength and product strength are concerned, many 300,000-400,000 cars dare not say that they are better than Tesla's Model 3 or Y, but they are bigger than Tesla, with more seats or lower car prices, but all these are based on higher prices.
In the field of new energy vehicles, there are BYD whose main models are priced lower than Tesla. As a medium and large car, BYD has a pure electric version with a starting price of 265,438+0.98 million and a cruising range of more than 500 kilometers. The vehicle warranty is 6 years, 6,543.8+0.5 million kilometers, and the battery pack warranty. The first owner is not limited to years and mileage.
In terms of configuration, BYD pure electric version is equipped with entry-level 10 airbags, as well as active braking, 360-degree panoramic image and transparent chassis. It can be said that more than 300 thousand domestic new energy is better than BYD Korea's entry-level pure electricity, but it costs 70 thousand to 80 thousand
It can be said that from the overall configuration to vehicle safety, BYD and Tesla's more than 200,000-class models are not inferior to those domestic new energy vehicles with a price of 300,000 or even higher. Those cars are expensive, not because the brand is strong, but because Tesla didn't cut prices that year. Now that Tesla has reduced its price, those car brands that were born against Tesla in the past have begun to flaunt their luxury.
Actually, this is the embarrassment of those cars. If Weilai is expensive, it is because of the power exchange strategy. This in itself saves consumers a lot of money, and most other models are really hard to understand.
Of course, others sell expensive, you can't say that others can't. After all, it costs money to build a car, and not everyone can sell 40,000 to 50,000 vehicles a month like Tesla. Only sales can reduce the price.
However, for some car brands, should we also think about it? Why is there no sales? There was no sales before, and there will be no sales in the future, because Tesla has not only dropped, but Weilai may cut prices even more. The biggest problem is that Tesla's price reduction is not because of the reduction of distribution, nor because the cruising range is shortened. It is because people want more people to drive Tesla's cars that they have to get down.
After all, what is Tesla's brand slogan? To change the world. You sell a car for hundreds of thousands, obviously not to change the world. As the leader of new energy vehicles, Tesla's strength is not only reflected in the brand's own products, but also in the brand culture.