1. Consistency: Keep the typesetting style and design elements of the whole journal consistent, including font, font size, line spacing and title style. This will make it easier for readers to read and understand the content.
2. Readability: Choose an easy-to-read font and font size to ensure that the text is clear and easy to read. Avoid using fonts that are too small or too large, and fonts that are too fancy. At the same time, reasonably arrange line spacing and paragraph spacing to make the text easy to read.
3. Clear structure: Use appropriate titles, subheadings and paragraphs to organize the content and make it clear. Using ordered list or unordered list to present information can help readers better understand and remember the content.
4. Color matching: Choose a color matching suitable for the theme and content, and avoid using too bright or high contrast colors. Colors can be used to highlight key points, distinguish different parts or increase visual appeal.
5. Pictures and charts: Use high-quality pictures and charts to support the content and ensure that they complement the text. Add clear titles and descriptions to pictures and charts to help readers understand their meanings and functions.
6. Blank utilization: Make rational use of blank space to make the page layout clean and comfortable. Avoid piling up the content together, leaving enough breathing space for readers.
7. Responsive design: Considering the display effect of periodicals on different devices, responsive design is adopted to make the content well displayed on different screen sizes.
8. Brand recognition: Add brand recognition, such as logos and slogans, to improve brand recognition and impression.
9. Concise and clear: Avoid excessive decoration and complicated design elements, and keep the log concise and clear. Use concise language and clear structure to make the content easy to understand and digest.
10. feedback mechanism: provide readers with feedback mechanisms, such as contact information and feedback forms, so that they can put forward suggestions and opinions to further improve the quality of periodicals.