I. Basic information
Brand name: CHERYNEWENERGY, English name: Chery New Energy, country: China, headquarters: China-Anhui-Wuhu, brand type: Chinese Department, founded on 20 10, and affiliated to Chery Automobile Co., Ltd.
Second, the brand profile
Chery New Energy Automobile Technology Co., Ltd. was established in April 20 10, and its headquarters is located in Wuhu City, Anhui Province, China. Its predecessor was the new energy vehicle project team of Chery Automobile Co., Ltd., focusing on the research and development of new energy vehicles. At present, the company has advanced domestic electrification system laboratory and first-class R&D team, always adheres to the principle of independent innovation, and gradually establishes an international vehicle development process and standard system.
Chery New Energy Company always adheres to the goal of "independent innovation, world-class, benefiting mankind", takes the revitalization of the national automobile industry as its own responsibility, takes the initiative to assume the role and responsibility of leading cars to a green road, and promotes the harmonious development of people, cars and nature.
Third, logo
For logo design, Chery New Energy adopted the same logo as Chery Automobile, and Chinese characters and English were added at the bottom of the pattern. With the theme of circular ellipse, the logo is composed of three letters of "C", "A" and "C", which is the abbreviation of CheryAutomobileCompanyt, indicating that Chery has embarked on the rational development road of pursuing brand, quality and benefit from its early high-speed development.
The diamond-shaped composition in the middle represents Chery's demanding quality; The vigorous herringbone support represents upward energy, and the herringbone represents the letter A, which means Chery pursues Excellence.
Fourth, automobile information
Chery New Energy focuses on the field of pure electric vehicles. In the early days, its products were mainly mini-cars and small cars, and gradually developed to cover micro-,small-,compact-and medium-sized SU-8V, including pure electric versions of Chery Arrizo and Tiggo series, as well as new models such as small ants, big ants and QQ ice cream newly developed for the pure electric market, especially the positioning of medium-sized SU-class big ants, which promoted the car-making strength of Chery New Energy to a new height.
1. stands for car system: big ant.
Guide price: 183800.
Chery Big Ant is positioned as a pure electric medium-sized SUV, which is a heavy product of Chery New Energy in 2020. The car is based on @LFE all-aluminum pure electric platform, which is the first model under this platform. The exterior design is avant-garde and bold, and the interior conforms to the aesthetics of family users, but there is no lack of sense of grade. In terms of configuration, Big Ant has the functions of "millisecond" response Face ID, Iflytek intelligent voice recognition, remote control of mobile phone, and exclusive inverter for 220V outside the vehicle.
It is equipped with a ternary lithium-ion battery pack with a capacity of 70. 1kWh, and the cruising range of NEDC is 5 10km. Chery Ant's pricing is in the range of 65438+0.5-0.2 million/200,000 yuan, which is in dislocation competition with mainstream GAC new energy Aion LX, Weimar EX6, BYD Tang EV and GAC new energy AION V.
2. Representative car system: small leech.
Guide price: 64,999-94,000.
As a veteran in the field of micro electric vehicles, Chery Ant has been listed for more than four years. If you count its predecessor Chery Q, it may be one of the oldest models in this field. The new car continues the design of the little leech, adopts a two-color body design, and creates a romantic atmosphere with pink body and purple embellishment. The C-pillar of the vehicle is also equipped with the exclusive Charme logo, and the name "Charm" also comes from this synonymous French vocabulary.
In terms of interior, the new car is dressed in Rococo style on the basis of the original shape, which not only adopts the color scheme of white and purple powder, but also adds exclusive plaid patterns in doors, seats and other positions. In terms of configuration, the new car is equipped with colorful rhythmic atmosphere lights and 7 romantic fragrances. In terms of power, the new car only provides models with a cruising range of 365,438+00 kilometers.
3. On behalf of the car department: QQ ice cream.
Guide price: 3.59-5.752 million.
Because of the explosion of Wuling Hong Guang MINIEV, other domestic manufacturers have found the way of mini scooter, so there are many benchmark models aiming at Wuling Hongguangkai MINIEV, and Chery QQ ice cream is one of them. The latest QQ ice cream picking music is a customized one based on QQ ice cream. Dorothy and ice cream essence belong to the product sequence of QQ ice cream, but there will be some differences in configuration, and the design will be more inclined to the aesthetic concept of young female consumers.
Compared with ice cream sundaes, cones, milkshakes and other models, Taohuanxi has added a unique body color scheme, and more technological configurations have been added to the configuration, so that the recognition of the whole vehicle will be higher.
Five, Chery new energy sales models
1.QQ ice cream, 3.59-57.52 million.
2. Little ant, 64999-94000.
3. Unbounded Pro, 8.49- 1 1.09 million.
4. Arrizo E, 152400.
5. Big ant, 183800.