Now almost every communication industry expert and operator has shouted the slogan of traffic management. I understand that the important thing in traffic management is to do a good job of role-playing, which is actually very simple: 1. The upper layer calls for concepts; 2. Make a medium-level package; 3. Establish a network at the lower level; 4. Sell the terminal at the bottom. So, don't complicate traffic management. It is very important for all levels to play their roles well. Traffic management is only a means of operation, with the purpose of enhancing customer value and increasing enterprise income.

How to treat OTT is a problem that operators must face on the road of traffic management, but this problem does not seem complicated. This is a multiple-choice question. Do you insist on war or cooperation? Just making this choice requires careful analysis and overall consideration. On this issue, European and American operators have shown two completely different ways at present. To put it simply, at present, European operators seem to have chosen to stick to the war, while American operators have chosen to cooperate.

With the arrival of the 4G era, the tariff system of operators has also undergone profound changes. According to our long-term tracking of operators' tariffs in the United States, Japan, South Korea, Singapore and other countries that have entered the 4G era, it is found that most operators' 4G traffic tariffs do not distinguish between network standards, but highlight the comprehensive value management of traffic services by raising the threshold of package, exceeding the speed limit/large particle billing and other tariff strategies.

The biggest change brought by the mobile Internet era to the communication industry is that traffic has become the core keyword, and the voice communication market tends to be saturated. At the same time, the development of mobile Internet has brought huge growth of mobile data traffic to telecom operators. Facing the challenge of the scissors gap between traffic and revenue brought by the surge of mobile Internet traffic and the threat of "dumb pipeline", domestic and foreign telecom operators have put forward traffic management and intelligent pipeline strategies in order to jump out of the strange circle of "increasing or not increasing revenue".