? 1, IP is far away from us, WeChat personal IP, the nearest location to us.

? 2. The essence of 2.IP is its obvious label in a certain professional field, which is recognized by more people and has certain influence. IP= professional accumulation+realistic influence.

? 3. The future direction should be towards IP force, and IP force = output force X organizational force x KOL attribute value.

? KOL: a general term for some professional opinion leaders in a certain field.

? Output: To influence others is to sell yourself. If you want to sell yourself, you must learn how to output: words, sounds, pictures, expression packs, etc.

? Organizational power: output by yourself, and then set up a stage for everyone to output together. The venue is lively, and there are more and more people, and there is a professional expression direction in a certain field.

Second, self-awareness.

You can go as far as you can see the essence.

For the uncertainty of the future, only by improving our cognition can we see more essence and face the future risks.

In the face of the Spring Festival epidemic, most people are anxious and there are many negative reports. Teacher Yang's focus and eyes are on the people in front of him. In the face of disaster, we can't compete. We can't increase and expand disasters. All we can do is try our best to give some warmth to this moment. The theme of this year's Spring Festival "Cherish the Present" has been forwarded many times. The biggest difference between people and animals is: love and courtesy.

Cognition determines your behavior, repeated behavior forms habits, habits form character, and character shapes fate. Life can't be changed, luck can be changed, strength can be devoted to fate, and emotional internal friction can't be done. Cognition determines fate, and everything about yourself has something to do with yourself.

First, my relationship with myself. Acceptance is the beginning of being yourself. Everything today is accumulated from past cognition. Accept yourself completely from the inside out and be yourself, not what others think of you.

What are the key factors to improve your decision-making ability?

1, confidence. Self-distrust is often due to setting limits for yourself. Self-confidence comes from talent, fostering strengths and avoiding weaknesses.

2. Self-consistency. Not influenced by the world, not bound by reality, and has the logical self-consistency ability of independent thinking. "Don't ruin other people's happiness, maybe this moment is the best for him." Self-consistency means that everyone needs to improve their ability.

3, enterprising, not limited to the present, willing to work hard for future results.

Second, my relationship with others. It doesn't matter whether you like others or not, what matters is whether you can get along with others better. Self-esteem, face and mood are not important. What matters is your goal and what you should pay attention to. This is a mature adult who is responsible for his actions. The perfection of self-personality is based on the relationship between people, and a gentleman is better every day. Be responsible for your emotions, be the master of your emotions, jump out of your emotions and face things. Every time I meet an emotional card, it is an opportunity to improve my personality.

Third, my relationship with the world. Life affects life, each individual is his own brand, and small individuals also have their own bright spots. Life without self-realization and spiritual expectation. Every girl has her own different talents. How many people she helped, how many people she influenced and how many people she achieved are crucial. Create IP, create links and role models around you. Even the smallest individual has his own brand and finds his own "best".

? Third, how to build a personal IP?

? The brand starts from WeChat IP, which allows many people to find the points that link you, and from passive drainage-> Spiritual possession-> Increase trust-> Passive drainage, forming a closed loop, should continue to output in the circle of friends.

? Four ways to build personal intellectual property rights;

? 1, find your place, where is your talent;

? 2. Create an image that matches the positioning;

? 3. Continuous interaction;

? 4. Write your IP story.

How to find the right position and direction of talents?

? Find the right direction:

1, talent software testing;

2. Calm down and think about what you spend the longest time doing, reading, writing or playing games;

3. Find your own interests and things you are interested in;

? Mining function:

1, find competitors, find benchmarking competitors, and find yourself doing better than others;

2. Disassemble the subdivision and find the vertical subdivision;

3, find the word "most" and find the personal positioning.

How to create an image and a good online temperament?

1, change the avatar, the avatar makes others feel like talking to a real person, my face and profile, most photos, don't use black and white, the background is clean and reliable.

2. WeChat name. The name of WeChat is easy to remember, good to associate, and has a good impression. Wechat nicknames are best not to use so-and-so mom, not to use names without self, and there are symbols behind the names.

3、? Interaction: In the era of human link, link needs interaction. By following, you can see who is linking your interaction, and through their comments and praises, you can see who is following you. I like to link with commentators and discuss this topic in depth. Shallow interaction-focus on likes and comments. Deep link-private message. Strong interaction-telephone communication.

Don't copy the output of opinion leaders, but internalize it into your own language after understanding. When you not only exercise yourself, but also realize yourself and find your own position, your IP will come out.

4.IP story. Story power, ups and downs mode. The measure of a person's success lies not in his success, but in his resilience when he hits the bottom.

? Four tips for writing IP stories:

? 1) Don't use too many words;

? 2) Narrating more scene descriptions;

? 3) On a main line, the main line is clear, and don't distract others' attention (career is career);

? 4) Say what you want to do, what's the point (who can help).