1. In order to generate innovative ideas, you must have: (1) necessary knowledge; (2) an attitude of not being afraid of mistakes or making mistakes; (3) concentration and deep insight. ——Sweeney "To Future CEOs"

2. If you don't innovate, you will die. ——Iacocca

3. If you have funds but no knowledge, the harder you work, the higher the possibility of failure. If you have knowledge but no funds, small gains will be rewarded. ----------Li Ka-shing

4. One thing is very clear: innovative ideas are not the exclusive domain of those who specialize in developing innovative ideas. ——American management scientist "To Future CEOs"

5. Innovation can be defined from the perspective of demand rather than from the perspective of supply: changing the value consumers obtain from resources. and contentment. ——Peter Drucker

6. Effective innovation begins when... all you have to do is do something specific. But the sheer volume of innovations based on smart ideas, even if the percentage of success is small, is still a huge source of opening up new industries, providing new jobs, and adding new vitality to the economy.