□ Zhuang Peijin
Speaking of octopus, it is the "one bully" in the ocean. Octopus is extremely powerful, cruel, aggressive and resourceful, and many marine animals are afraid of three points. Its characteristic is that its body is very soft, and it can almost cram itself into any place it wants to go. Because it has no spine, it can even pass through a hole the size of a silver coin. Octopus likes to hide in conch shells. When the fish and shrimp approach, it will suddenly become a monster, launch a fierce attack on the fish and shrimp, quickly bite their heads, inject venom, paralyze them to death, and then have a full meal.
Octopus is not only a nutritious seafood food, but also has high medicinal value. This is a very precious tonic. People try their best to kill octopus because its invisibility is too smart. Slowly, the clever fisherman groped out a set of simple and easy hunting methods according to his specialty. They put the small bottles together with ropes and sank to the bottom of the sea. Ironically, when octopus saw these crystal clear, smooth and lovely little bottles, it was like seeing amulets, and they all scrambled to get in. In this way, the fishermen caught the octopus easily.
What imprisoned the octopus? Is it a bottle? No, it is themselves who imprison octopus, it is their own shining specialty.
In fact, how many people in this world, like octopus, have enviable specialties, but they don't cherish them, are pretentious and stubborn, and as a result, they imprison themselves and ruin their future.
The advantages and disadvantages of material analysis seem to be a set of antonyms. However, if you are pretentious, opinionated, do not cherish your enviable advantages, and use them improperly, your impressive advantages may become fatal weaknesses.
The rapid use of famous sayings
1. What binds people's wings is often the concern for weaknesses and the neglect of advantages. -Socrates, ancient Greek philosopher
2. I don't have the thinness of reeds, I only have the sparkle of green leaves, and I have shade, so I can show my soul's expertise. -Italian poet quasimodo
Applicable topic 1. Advantages and disadvantages; 2. cherish the specialty; Don't let your expertise ruin the future.
Taking care of the teacher's "grateful students" for 28 years.
Song Jinping 13 years old went to primary school in Bamiancao, Wangfujing, Beijing. Zhong is the head teacher of his sixth grade. At that time, Zhong Bingkun was single and the students became her children. She also gave infinite maternal love to Song Jinping who lost her mother in her early years.
When he was studying in Beijing University of Physical Education, Mr. Zhong often visited him and gave all the 22 yuan money and some odds and ends food stamps he had accumulated at ordinary times, which helped him through the most difficult stage of his life.
After work, Song Jinping also works as a teacher in a school, knowing the hardships and greatness of teachers. So I often visit Mr. Zhong and buy him good daily necessities.
When Zhong Bingkun was 70 years old, Song Jinping was worried that he could not visit his teacher every day, so he discussed with his wife and took the teacher home. In this way, Zhong lived in his home. Old man Zhong felt the warmth of his long-lost home, and people were cheerful. In 200 1 year, Zhong Bingkun was blind and spent most of his life in bed. Song Jinping takes good care of her teacher. Although she is 99 years old, her teacher is healthy and her blood sugar and blood pressure are normal.
28 years later, the spring has gone, and Mr. Zhong is already the grandmother of the child and his own "mother". With this "mother", Song Jinping spends most of her time at home reading books and accompanying the elderly.
Senior physician Wu
Doctors are kind. Treating diseases is not only superb medical skills, but also the kindness of doctors to patients. Wu insisted on working on the operating table at the age of 90, not because he was greedy for power, but because he had patients in his heart. Compared with those who are greedy for politics, Wu is undoubtedly the cutest person.
The topic unfolds the sacred duty and the most lovely person.
Wu is the only doctor in the world who is 90 years old and still works on the operating table. He is not only an excellent hepatologist, but also an outstanding medical researcher and the founder of liver surgery medicine in China.
During the period of War of Resistance against Japanese Aggression, Wu, who lived abroad, responded to the call of the Party and went through hardships to return to the motherland. He graduated from Tongji Medical College and embarked on the road of surgeon.
In 1950s, he devoted himself to the research of liver surgery. In the harsh scientific research environment, he used celluloid used as table tennis as perfusion material to make liver specimens, and founded the "five leaves and four segments" theory of liver anatomy. 1 March, 9601day, successfully performed the first liver cancer resection in China. 1975, he removed a tumor weighing 18kg and with a volume of 63× 48.5× 40cm, which is also the largest hemangioma removed so far. Until 20 1 1, the patient was still alive.
In the past 50 years, Wu has promoted liver medicine in China from scratch, from scratch and from scratch. From 65438 to 0999, he promoted the establishment of China Hospital for Hepatobiliary Surgery, making it the largest and only center for diagnosis, treatment and research of hepatobiliary surgery in China. At present, the hospital treats more than 10000 patients a year, and the annual operation volume reaches 4000 cases. In 2009, with the approval of the state, the National Liver Cancer Science Center led by Wu was established in Shanghai.
After decades of efforts, the five-year survival rate of common liver cancer in China has increased from 16% in the 1960s and 1970s to 53% today, and the harm of liver cancer to Chinese people has been effectively curbed. Williams, former chairman of ihpba, commented: Professor Wu is in a leading position in the world in basic research and clinical work of liver cancer, and his achievements have attracted the attention and admiration of his peers around the world.
A good doctor has a disease in his eyes and a person in his heart. Wu is such a good doctor. Wu always puts himself in the patient's shoes. He asked doctors to treat patients in the simplest, cheapest and most effective way. In Wu's operation, anesthetics and anti-inflammatory drugs are the most common, and special instruments have never been used to suture the wound incision. He said: "Use the instrument to count 1000 yuan. I don't want to sew anything by hand."
Wu Yisheng loves his country and party. He said, "I have taken three roads in my life: returning to China, joining the army and joining the party." On June 9, 2006, Wu won the highest national science and technology award at the National Science and Technology Conference held in the Great Hall of the People. The 84-year-old Wu once again has a boiling passion: "Let China hepatobiliary surgery stand at the forefront of the world!"
Militia couple who have been on the island for 25 years.
In the Yellow Sea, which is 0/2 nautical mile away from Wei Yan Port in Lianyungang, Jiangsu Province, there is a tiny place-Kaishan Island, with an area of only 13000 square meters, which is equivalent to the size of two football fields. Although Kaishan Island is small, it is the right-wing outpost of Lianyungang, a military fortress.
1in July, 986, Jude Wong was recommended by the masses and organized an investigation to become the director of the fifth Kaishan Island militia post. Previously, the longest stay of the island-guarding militia was 13 days, and the shortest was 3 days. The old man in the village said that he would go to the "water dungeon" when he got there.
Wang Jicai said: "At that time, the leader said that someone must keep the island, and I promised the leader to do it." After his wife Wang Shihua visited him once, she resolutely quit her job as a primary school teacher in the town and shared joys and sorrows with her husband in Kaishan Island.
Stationed in Kaishan Island, the total annual salary of the couple is only 5.70. Yuan, for an elderly mother and a big family with three children, this income is difficult to maintain the basic expenses of the whole family. But in this way, the couple overcame the unimaginable difficulties and stayed alone on this island for 25 years.
If the material has been used for 25 years, if it is spent on wealth, it is only a blink of an eye: if it is spent on loneliness and poverty, its difficulty can be imagined. For 25 years, Mr. and Mrs. Wang Jicai regarded all sufferings as clouds and lived a noble life in them.
Expand the topic, have fun in suffering, keep your promise, and keep your word.
What does the iPhone really sell?
Apple's mobile phone turned the main value into surplus value, but earned more extra value. Dare to go against the trend and challenge the routine is another road to success. Such innovation may be the thinking that China enterprises and China people should learn today.
Topic development does not take the usual path, win-win skills, and challenges convention.
A good business model is win-win, and it should create value for stakeholders. The same is selling mobile phones. In foreign countries, Nokia and Motorola's smartphones sold for more than 3,000 yuan, while the iPhone, which could have sold for 5,000 yuan, only sold for more than 1000 yuan, but earned more profits because of its successful value-added services.
Apple doesn't consider itself a mobile phone company at all, but a telecom company. In the United States, it only cooperates with AT&T, the largest telecom operator in the United States, and only cooperates with Taiwan Province, the largest telecom operator in Taiwan Province Province. This is one of Apple's important strategies: only cooperate with the largest local telecom operators.
When customers scramble to buy cost-effective iPhone phones, each phone has a corresponding number, which needs to be decoded before it can be used. After decoding, the consumer's telecom operator in the United States will automatically be AT&T. As soon as decoding, Apple will connect with the cooperative telecom company, and Apple will charge the telecom company a fee of 10 to 30% for each call.
Does Apple make money by selling mobile phones? No. It will charge a continuous toll. The angle it sees has broken through the restrictions of all telecommunications laws and regulations in Chinese mainland.
Chinese mainland does not allow foreign telecom companies to enter the market now, but only Apple can make money in Chinese mainland, and there is no need to open a new telecom company. With iPhone, Apple will become the largest telecom company in the world, and telecom companies all over the world will make money and work for it.
Value-added services divide the value of products into two parts, one is the main value and the other is the residual value. When Apple made the iPhone, the mobile phone should be its main value, but Apple suddenly turned its main value into surplus value and created its own added value after being linked with others. The most important thing now is the extra value, which many enterprises earn the least.
Selling books like squeezing toothpaste/Miao Xiangdong
South China, the founder of readers' books, and Wu, the editor-in-chief, are both post-70s. There was a classic case of promoting Tianqi toothpaste in South China, so he put forward the concept of "selling books like toothpaste" when marketing books, and introduced the marketing concept of fast-moving consumer goods into the book publishing industry to meet the exploratory purchase needs of consumer groups.
They believe that people who buy a book for more than 20 yuan actually have a very short time to make a purchase decision just like buying toothpaste. In view of the "marketing function" of books as "fast-moving consumer goods", readers have formulated a series of marketing strategies.
First, refine the core value of products. For example, Tibetan Canon has a lot of value, but "the encyclopedia about Tibet is the most extensive sales value of this book". If the core value is determined accurately, you can hit the nail on the head.
If a book is regarded as a fast-moving consumer product, then a good name is particularly important. The determination of the title of the book must make readers understand the content of the book and arouse readers' interest. Lao Kang, the author of Diary of the richest man in China, had hoped to use the original name "The Jedi Strikes Back", but the readers insisted on publishing it under this "vulgar" name, and finally achieved a best seller.
They spend a lot of time in bookstores and supermarkets, studying the process of readers' line of sight, and then designing the cover around competing for readers' line of sight. For example, the design of official notes, readers' unique title and cover design has become their magic weapon.
In the eyes of South China and You Wu, there are too many good books and too few people can sell them. With the help of FMCG marketing, the packaging and publishing industry has made the average sales volume of books published by readers reach 200,000, which is 33 times the average sales volume of the industry!
It is true that reading materials should pursue high cultural taste, but in order to make good books enter more people's lives, book marketing strategies can not be ignored. The reason why readers' book companies can become the best book companies in China today is that they know both "good books" and "selling books".