Responsibility of epidemic enterprises
When the novel coronavirus epidemic came, China enterprises immediately mobilized, carried forward the spirit of patriotism and consciously fulfilled their social responsibilities, and a large number of caring enterprises and responsible enterprises emerged. Responsibility of epidemic enterprises 1
Entrepreneurs shoulder important historical responsibilities in promoting high-quality development, deepening supply-side structural reform, promoting reform and innovation, upgrading industrial base, modernizing industrial chain, and accelerating the cultivation of a complete domestic demand system. Carrying forward entrepreneurship is the core and powerful driving force for entrepreneurs to realize their responsibilities and responsibilities!
First, the feelings of home and country, and social responsibility; The biggest difference between entrepreneurs and businessmen is that entrepreneurs have the consciousness and spirit of the country and the nation to assume social responsibilities.
the second is the spirit of industry, that is, entrepreneurs should have the spirit of industry.
the third is professionalism, and I have an obsessive and persistent attitude towards my career.
For entrepreneurship, this paper gives a summary:
Innovation is the soul of entrepreneurship
Adventure is the nature of entrepreneurship
Cooperation is the essence of entrepreneurship
Learning is the key to entrepreneurship
Integrity is the cornerstone of entrepreneurship
Doing is the essence of entrepreneurship
Cultivation of entrepreneurship
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Regarding how to cultivate entrepreneurship, Dean Hu Jun said that entrepreneurship will not come out of thin air, and it needs a suitable social environment to stimulate it:
First, cultivate healthy social psychology and market ethics. Let the entrepreneurs with faith and morality succeed, which is the foundation of cultivating entrepreneurial spirit.
second, efforts should be made to protect property rights, including all kinds of property rights and intellectual property rights.
The third is to make entrepreneurs feel safe, and fully respect and guarantee their business autonomy.
the fourth is to build a level playing field.
Fifth, efforts should be made to maintain a good market order.
Sixth, efforts should be made to create a good business environment. The responsibility of epidemic enterprises 2
novel coronavirus is menacing, and enterprises in China immediately take action to mobilize and lead their employees to carry forward the spirit of patriotism and dedication, take the initiative to participate, dedicate their love, consciously fulfill their social responsibilities, and strive to make contributions to winning this epidemic prevention and control war.
Donghua Software, a Beijing science and technology enterprise, used cloud computing, mobile Internet, big data and other technologies to accelerate the research and development of a number of scientific and technological achievements, which played an important role in the "epidemic" of the COVID-19 War. On New Year's Eve, Donghua Software received a notice to undertake the information system of Vulcan Hospital, and quickly set up a general headquarters to urgently arrange the construction work of Vulcan IT system. In just a few hours, an online and offline IT project commando team of about 3 people was formed.
Since the outbreak, Donghua has been racing against time to carry out scientific research and development, innovatively created the HIS software module, collected, counted and reported the information of fever patients, and provided services to 3A hospitals all over the country free of charge, which provided technical support for the national medical management department to fully grasp the situation of fever patients. Chinese enterprises in Beijing actively participated in the new type of coronary pneumonia epidemic.
Fushengwei Group, the executive director of Beijing Chinese Chamber of Commerce, as the supplier of the main control system, the core component of medical mobile telemedicine diagnostic DR equipment, responded positively at the first time. Emergency mobilization of the company's technical force and front-line production staff, organization of "24-hour emergency personnel", overtime organization of production, inspection and debugging, played a role in important checkpoints, and made contributions to winning this epidemic prevention and control war.
Beijing Yanshan petrochemical co., ltd. has made great efforts to build production lines of melt-blown non-woven fabrics (i.e. melt-blown fabrics) and spunbonded fabrics. Beijing Yanshan Petrochemical Company will build two meltblown cloth production lines and three spunbonded cloth production lines, which can produce 4 tons of N95 meltblown cloth or 6 tons of medical flat mask meltblown cloth every day. These raw materials can produce 1.2 million (4 tons× 3, pieces/ton) N95 masks or 6 million (6 tons× 1 million pieces/ton) medical flat masks. In addition to meltblown cloth, it can also produce 42 tons of spunbonded cloth every day. The spunbonded cloth is used in the inner and outer layers of masks, which has contributed to alleviating the protection resources.
Zhongguancun Science City, Lenovo, Xiaomi, Meituan, Aauto Quicker and other enterprises immediately donated money and materials to support Wuhan, showing the responsibility of enterprises. This is a hard-core battle, and Haidian Hi-Tech is not responsible for it.
Vulcan Mountain and Raytheon Mountain, the hardware and software of Haidian enterprises, have become the artifacts of Zhenshan; Qinghe railway station, Baidu AI temperature measurement system to quickly screen the crowded places; The infection ward of Haidian Hospital, a cooperative robot for epidemic prevention and control developed by Haidian enterprises, measures patients' body temperature.
In the face of a major national epidemic, the dedication at an important moment fully reflects the political consciousness, feelings for home and country and responsibility of enterprises in China, and at the same time reflects the innovative ability and emergency efficiency of enterprises. The epidemic is ruthless and there is love in the world. I believe that under the strong leadership of the party and the government, and with the concerted efforts of the whole society, we will certainly win this epidemic prevention and control war. The responsibility of epidemic enterprises 3
Since the outbreak of Xinguan pneumonia, a large number of caring enterprises and responsible enterprises have emerged. While seeing the contribution of enterprises, we also see the confusion of enterprises. In the event of public emergencies, what can enterprises do besides donating? How can enterprises fulfill their social responsibilities under the epidemic situation?
Social responsibility (CSR for short) refers to the enterprise's attention to human value in the production process in addition to the pursuit of commercial profits, emphasizing the contribution to the environment, consumers and society, which is the intangible asset of the enterprise brand.
the word "responsibility" means keeping promises and taking responsibility bravely. Responsible enterprises win the hearts of the people.
a survey of 25, people in 26 countries around the world found that the public's impression evaluation of a company comes more from the social responsibility performed by the company than just the brand and profit performance of the company. A responsible enterprise has a high brand influence and loyalty.
In addition, companies committed to social responsibility are more likely to hire and retain outstanding and responsible talents.
Many enterprises are taking action on the Wuhan epidemic, ranging from charitable donations, agricultural products delivery, IT construction of new hospitals ... to donating urgently needed medical materials, helping community management, making epidemic propaganda videos and so on. There are also many enterprises that encourage employees to work from home, pay attention to health and understand the difficulties of employees in taking care of children.
Some people think that social responsibility is the business of large enterprises, and it is difficult for small enterprises to survive, so what responsibility can we talk about? Some people think that I can't even talk about it, so what money should I donate ...
These are all narrow understandings.
from the day of its birth, every enterprise bears the responsibility, and needs to fulfill its commitments to employees, consumers and partners, and create social value, so as to drive the sustainable development of the enterprise.
The social responsibility of large enterprises is to win the hearts and minds of the people.
Large enterprises have strong strength, strong brand premium ability and abundant cash flow, and it is incumbent on them to give back to the society in times of crisis. Many enterprises have CSR departments, and a certain percentage of their budgets are used to provide value to the society, improve the environment, and do charity.
in fact, no matter this year's coronavirus epidemic or SARS 17 years ago, in the face of disasters, large enterprises have always rushed ahead, contributed their money and fulfilled their responsibilities.
at that time, Nokia first thought about what we could do? So I donated charitable funds through the Red Cross at the first time. In addition, I mobilized employees to donate, and the company donated to medical institutions again at five times the total amount of employees' donations, which means that there is no upper limit for the company's donations.
At that time, the sales of the mobile phone industry were greatly affected. As now, people are afraid to go shopping and spend money. The company also lowered its profit forecast, reduced its marketing expenses, and focused on employees and social responsibility.
encourage employees to work from home, ensure their health and that of their families, and communicate by means of mobile phones (note that telephone and video conferencing were not popular in 23). However, most people still returned to the company, so the central air conditioning was turned off in the office building, and vinegar was smoked 2-3 times a day. I still remember the sour taste in the elevator and conference room.
employees have given great support to all kinds of charitable acts of the company, thinking that it is the right thing to do at the right time, which is in line with the company's values -connecting people. Their enthusiasm for work has no influence at all, but they are working harder and harder.
fortunately, it didn't take long for business to improve, even better than before, and even reached a new high in 24.
Today, 17 years later, we have seen many outstanding enterprises make efforts to help the epidemic areas and assume corporate social responsibilities. According to the statistics of China Entrepreneur magazine, as of January 31st, more than 35 enterprises have donated money and materials to Wuhan, with an estimated total amount of more than 12 billion yuan. The main sources of assistance are Internet, science and technology, finance and real estate.
by fulfilling their social responsibilities, large enterprises win the hearts of the people, set an example, and encourage many enterprises to work together with Qi Xin to tide over the difficulties. When the economy turns around, it is natural to "get more help" and quickly create a better situation because of the "brand potential energy" accumulated by "friends in need".
The social responsibility of small and medium-sized enterprises is "popular"
Many people will say, I can't even pay my salary, so what about social responsibility? All kinds of alarmist talk from the media are even more frightening:
"It's only a month or two before bankruptcy, and the fate of small and medium-sized enterprises is worrying." "Small and medium-sized enterprises will enter the hell mode" ... Indeed, small and medium-sized enterprises, especially start-ups, are really difficult at the moment, and at this time, they can solve the problem without worry or anxiety.
Make some contributions as much as you can, pay attention to the health and safety of employees, and try not to lay off employees. If you don't close down, you will do your duty.
I once worked with a company that pursued the ultimate in user experience and paid attention to the extraordinary employee growth. Due to the wrong direction of decision-making, the company's funds were very difficult for several months and wages could not be paid. The boss didn't think about layoffs or filing for bankruptcy. He personally explained the current situation to the employees at the first time, admitted the mistakes in decision-making, planned the future development, and discussed with the employees whether he could pay his salary one month later (except for those who are eager to repay the mortgage) to tide over the difficulties with the company. If he chooses to leave, he will be compensated according to the labor law.
I didn't expect that 1% of the employees stayed, expressing their willingness to share joys and sorrows with the company. A month later, everyone Qi Xin worked together to get out of the trough. The company is now operating very well, and the employee turnover rate is very low.
On the contrary, if the enterprise starts to lay off employees at that time, it will not only have to pay a large amount of compensation, but also face many legal disputes, reputation damage and brand shame. Choosing to close down is irresponsible for the after-sales service of customers, the commitment of members and the love of fans.
Only when Qi Xin works together with employees to overcome the difficult trough, the brand reputation will not be affected, but will be won by fans for keeping their promises.
Faced with this epidemic, small and medium-sized enterprises should do what they can for their customers, partners and employees, such as donating some materials for users and partners in Hubei, helping local hospitals to solve the problem of collecting materials, and sending warmth and care to colleagues in epidemic areas ... A word of being caring and attentive can make many people feel confident and powerful.
employees can see what the enterprise is doing, which will also enhance their sense of belonging and mission.
communicate honestly with employees actively, appropriately mobilize senior managers to appropriately reduce salaries, and employees will be paid half or one month late, so that we can tide over the difficulties together. Everyone is isolated at home, and the consumption is not high. As long as the basic living expenses are guaranteed, the difficulties are not insurmountable. Of course, an enterprise that is usually speculative and harsh on employees is difficult to convince employees at this time.
The state helps enterprises tide over the difficulties in various forms, such as tax reduction, rent-free, insurance, loans, etc., and we must firmly believe that there will be a day when spring will bloom.
We experienced SARS in 23, and China's economy still achieved a high growth rate of 8%. After the epidemic ended in May 23, the economy rebounded rapidly, even hitting a new high in May 24.
(National Bureau of Statistics, Research Department of CICC)
After the epidemic, when the economy recovers, the responsible enterprises will not only get out of the trough quickly, but also attract more outstanding talents to join because they have the responsibility.
the best "brand acceleration" is the reputation brought by keeping promises to users and partners.
Now is the best time to practice internal skills
During this period, many enterprises can't completely return to work, the employees' state has not returned to the best, and there is no way to carry out sales work, and this time is the best time for enterprises to practice internal skills.
Do decision makers calm down and carefully consider whether their business model is the best? Is it necessary to transfer some business to online, and do you need to think of new ways to manage and control cash flow? Is there a better way to operate? ...
R&D personnel have more time to do tests, sort out technical data and do internal online technical training; Human resources personnel learn the assessment method of OKR to see if it is suitable for the whole company to promote; Sales staff can conduct online training to improve their skills, learn more about products and sort out customer information; Marketers learn digital marketing, consumer behavior and other theories and cases, and learn photoshop and PS skills ...
The crisis will eventually pass, and the responsible enterprises will win the hearts of the people. With the "brand potential" and "brand acceleration", everyone will accumulate wealth and create a new situation quickly.