Idea 1: Small profits but quick turnover As competition becomes increasingly fierce, the era of meager profits is coming quietly. Only cheap and high-quality products can attract consumers' attention. Under this demand, taking the affordable price route and making small profits but quick turnover has become a business method favored by entrepreneurs. Judging from the current situation, entrepreneurial fields suitable for adopting affordable selling points include the fast food industry, retail industry, e-commerce, leisure industry, etc. Recommended directions: Affordable supermarkets: such as 100-yuan stores and low-profit stores, which adopt the operating principle of "low investment, low purchase price, and low expense" and mainly operate small daily necessities. They try to purchase goods directly from manufacturers to obtain the most affordable price. The prices attract customers and make profits by increasing product sales. ■Restaurants: Such as breakfast bars, snack bars, drink bars, etc. Although a bowl of wontons for a few yuan and a cup of juice for more than ten yuan have smaller profit margins compared with seafood that often costs hundreds of yuan, due to the popular The route is close to people's living and consumption levels, so it has a broad mass base and a large market space. ■Foreign trade stores: Nowadays, many well-known brands in the world, especially clothing, shoes and hats, etc., are produced in China. In the production process, there will be some unplanned products, which are often referred to as foreign trade products. The quality of these products is not much different from genuine products, but the price is very different. They are very cost-effective and therefore very marketable. Reminder: Since we are targeting low prices, we must adhere to the business policy of small profits but quick turnover. We cannot ignore product quality in the pursuit of low cost, let alone pass off inferior products or engage in fraud, otherwise it will affect the market reputation.

Idea 2: Highlight individuality. The concept of personalization can be divided into two types. One is product personalization, which mainly captures the characteristics of young people nowadays who seek change and innovation, and provides unique personalized products. Such as clothing customization, jewelry design, etc.; the other is store personalization, such as Starbucks that emphasizes coffee culture, Muji that provides exquisite daily necessities, and the body shop that specializes in beauty and skin care products. These unique stores are more Can give consumers a sense of identity. Recommended directions: DIY shops: such as pottery bar, silver jewelry bar, cross-stitch hut, paper art shop, wool knitting bar, etc. Unlike ordinary shops, these small handicraft workshops promote the new consumption of "Do It Yourself (DIY)" The selling point of the concept is not the product itself, but the process of making the product. This is what attracts people. ■Personalized product stores: such as poster shops, magic sticker shops, animation bookstores, etc., provide unique and creative products to meet the needs of some consumers who pursue personal style and taste. Of course, although personalized products need to be unique, they should not be too unconventional, but should take into account both uniqueness and practicality. Idea Three: Choose Health With the continuous improvement of national living standards, people’s consumption needs are changing, and healthy consumption is receiving more and more attention. From the hot sales of green food to the rise of fitness clubs and health-preserving restaurants, the message is that as domestic residents’ health awareness continues to increase, there are huge business opportunities in the health field.

Recommended directions ■Green food specialty stores: As the saying goes, food is the most important thing for people. Nowadays, people are becoming more and more particular about eating. They not only want to eat well and eat well, but also eat healthily. Under the guidance of this consumption concept, green food has become very popular, such as wild mushrooms, soilless vegetables, etc., and there is a certain business space. ■Fitness club: Nowadays, more and more people realize that health is gold, and regard exercise as an effective way to obtain health. "Spending money to buy sweat" has become a fashion. A market survey report shows that Chinese people are willing to invest 2 months of their salary in fitness every year, which shows that fitness has a strong consumption base. Moreover, fitness clubs generally implement a membership system. If they can attract a group of members, the source of income will be relatively stable. ■Dietotherapeutic restaurants: Today, when it is advocated that "medicinal supplements are inferior to dietary supplements", dietary supplements restaurants that publish health articles are receiving more and more attention. But opening a diet therapy restaurant is different from an ordinary restaurant. It not only needs to provide a variety of conventional medicinal meals, but also design diet plans for customers who want to regulate their physical condition through diet therapy, track the effects of diet therapy, and provide considerate services to attract repeat customers.

Reminder: If health is the selling point of starting a business, the entrepreneur must first have a concept of healthy living, understand the latest trends in the health consumer market, and master certain professional knowledge. For example, if you want to open a therapeutic restaurant, you must have some knowledge of traditional Chinese medicine and nutrition, and you must Proper training of employees is required to provide professional services.

Idea 4: Fall in love with women. There is a wise saying in the shopping mall: "Women make the best money." Indeed, relevant surveys show that 70% of social purchasing power comes from women. From large shopping malls to small street stores, the main consumers are women. This provides entrepreneurs with a broad market space. As long as they have an insight into the consumer psychology of women of the era and understand the consumption pulse of quasi-women, they can discover entrepreneurial gold mines. Recommended directions ■Beauty salons: Nowadays, more and more women are concerned about "face issues" and are willing to spend a lot of money on beauty. The market potential is huge. According to the latest statistics, the beauty industry has become the fifth largest consumer hotspot in my country after real estate, automobiles, tourism, and electronic communications. Moreover, the beauty industry has low entry barriers and does not require much investment. It has become one of the most active areas of entrepreneurial activity in my country. ■Home accessories store: Chic lighting, exquisite wall hangings, antique small bookshelves, etc. These exquisite home furnishings are also very attractive to female consumers. Opening such a small store requires the entrepreneur to have a certain cultural taste, be able to uniquely organize high-quality goods, and provide consumers with suggestions for beautifying their homes.