In fact, most entrepreneurs in Wenzhou started from scratch. The life of "being a boss during the day and sleeping on the floor at night" earned them their first bucket of gold. They are down-to-earth in their life and work, refuse to be petty, do not engage in fiction, and create a grassroots myth based on "reality".
"Fine", Wenzhou people are smart, ranging from business investment to small money in life. As Li Ka-shing said: "Smart businessmen can penetrate business awareness into everything in life, even every gesture." Wenzhou people are the deductors of this famous saying.
"New", Wenzhou people's thoughts are constantly changing. They don't stick to China's traditional thought of "learning officials" and study "making money" as a science. They never deny their love and persistence for money, and their strong desire to make money makes them eat anything.
"Brave", Wenzhou people interpreted the word "brave" with their own unique courage. They are not afraid of risks and dare to be the first. The courage of the new generation of Wenzhou people lies in that they are no longer "brave" blindly, but "brave with knowledge" on the basis of wisdom.
Wenzhou entrepreneurs have a unique spirit of struggle. They "can do what others don't want to do, can suffer what others can't eat, and can earn money that others can't earn", which is their guide to action.
"Live", Wenzhou entrepreneurs have the ability to "flexibly" adapt to the market. From "real estate speculators" to "coal speculators", from "coal speculators" to investing in state-owned enterprises and agriculture, Wenzhou people never stick to a fixed investment form. They constantly adjust their position in the shopping mall, look for business opportunities and seize them.
"Harmony", Wenzhou people can use a Shang Chao to sweep the world, because they have mastered the key of "harmony" and can unite to conquer the world. Their characteristics of attacking cities and plundering land in shopping malls are: concentrating powerful "forces" to capture a "castle". Later, many "brave men" who were willing to do business moved from their hometown, camped and never retreated.
"Yes", Wenzhou people do things aboveboard. What they preach is a business classic under the Confucian culture with China characteristics, not a simple profiteering, but a low-key wisdom that can endure and suffer losses. Excellent Wenzhou businessmen strive to become great entrepreneurs with high sense of responsibility, broad mind, honest attitude and fair behavior.
In their eyes, the whole hungry land is an exchange; In this land, they are richer than their neighbors and have no other mission; Business controls all their thoughts ... who are they? They are Wenzhou people who are known as "Oriental Jews".