In the previous article, we talked about 8 models for making money online. They are:

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In fact, in the final analysis, making small money depends on hard work, and making big money depends on thinking and ability. Although there are many ways to make money, if you want to do a good side job, no matter which method you use, you need to spend a certain amount of time and energy, and conduct in-depth research.

The first is the ability to select products

When doing product channels, good products need to have the following characteristics: rigid demand, good product quality, and high repurchase rate. Be sure to choose products that you have benefited from.

As a content maker, the content you output is your product, which needs to be practical, scarce, unique, and reflect your own true values.

The second is the ability to increase fans

Everyone should have felt that the Internet era is an era of fan economy. In the past, customers were God, but now customers are your fans. The reason why many people will do business with you is because they like you and trust you.

You may have the experience of purchasing paid courses online. You can recall whether you had been following this instructor for a long time before purchasing the course. Later, you felt that he had different qualities in terms of professionalism, personality, and affinity. I will place an order only if everything is good.

If you are a salesperson, your acquaintances may support you for a while in the early stage, but if you only use the contacts you have accumulated previously, your customer base may soon dry up. You must know that the monetization capabilities of 300 fans, 3,000 fans and 30,000 fans will be qualitatively different. We must remember that the people we deal with are always the most familiar strangers.

The third is the transaction power of private domain traffic

In the Internet era, traffic is our most important asset and tool. Traffic is usually divided into "public domain traffic" and "private domain traffic".

"Public domain traffic" means that the platform determines traffic distribution. Taobao, Toutiao, Weibo, Douyin, etc. are our common public domain traffic.

"Private domain traffic" means that you control traffic distribution and user access. Including our WeChat friends, Moments, and communities. For ordinary people, we usually cannot have large public domain traffic, so private domain traffic is crucial.

Among them, the most representative circle of friends is one of our most important private domain traffics. It is a huge treasure for us. The circle of friends is actually equivalent to each of us's store, it shapes our personal image. The things I like, the things I usually do, the books I have read, the places I have been to; my consumption outlook, values, my attitude towards events... can all be shown through the circle of friends. We can completely create our own real persona through our circle of friends, thereby slowly forming our own style, attracting friends who are on the same page as us, and gradually establishing our own personal brand. When you become more and more professional in a certain field, your friends will naturally attract their friends to watch it, and they are willing to watch even the advertisements. At this time, you can plant hair circles and achieve actual conversions. Realized.

In addition to Moments, another private domain traffic is community operations. It has the advantages of high verticality, high conversion rate, and narrowing the distance between users. Successful community operations can easily achieve a A long deal.

The fourth is personal brand building ability

What is your personal positioning, what is your personal brand, how do you express your image and professionalism through private domain traffic, and build What about your personal brand and influence? We may all know that the Internet era is actually a battle for influence. Why can a copywriting with the same content reach 100,000 plus 1 million after being published by a big V, but only a few thousand views when you publish it? This is the power of personal branding.

American management scholar Peters has a famous saying: The rule of work survival in the 21st century is to establish a personal brand.

People with personal brands are more recognizable. To build a personal brand, you need to consider the following three aspects: 1. You must find the field you want to invest in and continue to output content; 2. Understand who the great people in this field are and what subdivisions they have achieved. I also There is no space to explore or utilize other subdivisions. 3. What are the development prospects of this subdivision and whether it can cover as many users as possible.

The fifth is copywriting ability

There are two ways we often communicate with customers online, one is through copywriting, and the other is through eloquent expression.

Let’s talk about copywriting first. It is also a way to cast a wide net for wholesale transactions. This method is particularly important when we are unable to reach precise customers. A good copywriting conversion rate can be as high as 10% or even higher.

And not only that, writing is actually a low-level ability.

No matter which of the above aspects of online sales activities we want to engage in, copywriting is the foundation and prerequisite. You need to be able to write to post on Moments, you need to be able to write to write promotional articles, and if you want to give a speech, you must first have good copywriting and you need to be able to write. Even if Shooting a Vlog also requires clear logic and clear language expression. The basic ability is writing, so friends who want to use writing as a side job must learn to write. So it seems that whether it is long copywriting for public accounts, short copywriting for friend circles, or poster copywriting, it is very important.

The sixth is content production capabilities

In fact, the above capabilities are the basis for our last step.

We have fans and the ability, so what should we promote to my fans? This is content production capacity. Maybe you do some paid courses yourself, maybe it's your paid column, maybe you shoot vlogs, or you do one-on-one consultations. This requires you to transform your abilities into substantive content and then push it to your fans. Only if people think your content is of high quality will they be able to pay for it.

Having said so much, I wonder if you have thought of a way to make money that suits you? Or can you get some inspiration? Although there are many ways to make money, each field requires us to do some in-depth research and make great efforts. All success is not achieved overnight. First of all, analyze yourself carefully, and then see if there are no areas that you are interested in or have expertise in, and start exploring from this aspect. But the most important thing is to position yourself well and continue to work hard in a certain field, so that you can realize your side business.