Speech 1 on Corporate Integrity Management
What is integrity? Sincerity means sincerity and honesty; trustworthiness means keeping promises and keeping promises. The basic meaning of integrity is to keep promises, keep promises, and not deceive. Honesty and trustworthiness are the traditional virtues of the Chinese nation. The philosopher's "people have no faith and don't know what to do", the poet's "three cups of wine make a promise, and the five mountains are lighter", and the folk's "once a word is said, it is difficult to follow it", all of which emphasize the importance of integrity. For thousands of years, the story of "a promise that brings a thousand pieces of gold" has been spread throughout history and is widely circulated. Now in the contemporary era of rapid development of the commodity economy, integrity is a bright light that guides society, enterprises, and individuals on the road to success——" Without trust in government, there will be no power, in business without trust, there will be no wealth, and without trust in people, there will be no establishment.”
Integrity is an important intangible asset of an enterprise, a magic weapon for its survival, and its core competitiveness. All business activities of an enterprise must rely on the intangible asset of enterprise integrity to proceed smoothly. Only by working hard to build corporate integrity and create a good market environment can we create the road to corporate success. Nowadays, our tobacco industry is also facing an unprecedented powerful impact, with both challenges and opportunities. In this way, integrity is even more important to us. As a tobacco circulation enterprise, customers are the terminal of the enterprise, the key to the enterprise's market capture, and the solid foundation for the enterprise's development. Our sincere service will directly determine the customer's loyalty and satisfaction with the enterprise, and the customer's loyalty and satisfaction The degree also directly determines the development prospects of the enterprise.
At this stage, under the call of the National Bureau of "Network Construction Shanghai", how to establish a standardized and complete sales network, enhance core competitiveness, and firmly control the cigarette market is the focus of the current work. From the current stage, although we currently have relatively complete network hardware, our network software is very fragile, especially the foundation for gathering and serving retail customers is not yet solid. If the foundation is not strong, the ground will shake. Improving the network's ability to gather and serve retail customers and establishing an unbreakable community of interests between wholesale and retail customers is currently the top priority for corporate integrity construction. First, speed up the modernization process and application of network construction. At present, our network has taken on its own "shape". What we need is to get rid of the primary network construction stage as soon as possible, transform into the modern circulation of "telephone ordering, online distribution, electronic settlement, modern logistics", and shift the focus of network construction from hardware construction to The functions have been transformed by adhering to the "three offers" and improving the connotation of services.
(1) Adhere to providing effective supply and organize supply with consumer demand as the center. The market is consumer-oriented, and the same is true for the cigarette market. We should actively meet consumer needs, use personalized sales methods to guide consumption, and improve market satisfaction.
(2) Adhere to providing stable operating profits, set reasonable prices and spreads, and ensure long-term and stable income for retail customers.
(3) Insist on providing services in addition to tangible goods, increase emotional investment, and maintain smooth communication channels with retail customers. Secondly, we strengthen the internal construction of the network and adhere to the "people-oriented" business philosophy. Cigarette sales visits have undergone the biggest change in the modern circulation system, that is, sales visitors have transformed into account managers and played a core role in the new sales sales distribution model. Therefore, the quality of network construction is directly related to the working ability and professional quality of the account managers. relationship. For this reason, the major changes in cigarette sales visits play an important role in network construction, and it is of great significance to insist on honest sales visits.
1. Establish the ideological concept of "satisfying customers". There is a famous saying: "He who wins the hearts of the people wins the world." For account managers engaged in online sales, they should know that "He who wins the hearts of the people wins the world." "Market" is the law of market economy. "Customer satisfaction" is the magic weapon of market competition, and "customer satisfaction" depends largely on the level of service and service quality. We must establish the idea of ????serving retail customers wholeheartedly and effectively solve their problems to achieve the fundamental purpose of understanding needs, guiding consumption, and ultimately firmly occupying the market.
2. Master certain communication skills
In product marketing activities, retailers often make certain judgments based on the account manager’s propaganda. Therefore, for the account manager, Mastering certain communication skills can not only gain the trust of retail customers in a short period of time, but also completely convey product information and improve the efficiency of marketing activities. In daily marketing work, account managers should observe more and learn more, accurately grasp the "pulse" of retail customers, find the right entry point for work, be good at adapting to changes, deal with various people and things skillfully, and do the following in daily marketing work To the "three essentials", that is: a sincere attitude, a passionate expression, and self-confidence
Third, have excellent business knowledge
In daily work, pay attention to business To learn and accumulate knowledge, in the process of introducing products, you must first have a comprehensive understanding of the product's price, quality, technological content, etc., and have strong oral expression skills, speak and behave generously and appropriately, so that retail customers can trust you. , respect you and understand you. Integrity is the foundation of an enterprise's survival and the need for its long-term development. The ancients said: "If you don't keep your word, your actions will not go far."
Nowadays, the integrity construction of tobacco enterprises is urgent. Let us take action and establish a service concept of "serving others and making ourselves happy". Then our tobacco industry will have a more brilliant and brilliant tomorrow! Speech on Enterprise Integrity Management 2< /p>
If three gentlemen come to us at the same time: one is called Mr. Wealth, one is called Mr. Success, and one is called Mr. Integrity, which gentleman will you invite into your home? Wealth is what people pursue. , some people will rush to get wealth; success is the goal of people, and some people will rush to succeed first; integrity is in people's hearts, but some people have no time to take it into account. As a result, the wealth gained was in vain, and the success gained was in vain. Only those who take the initiative to invite Mr. Integrity will have wealth and success, and will be able to sit securely in their homes. The person I am speaking to today is the same person as everyone here who first invited Mr. Chengxin. He is Yang Hongyun, the general manager of Yancheng Hotel in Hengyang City, Hunan Province.
Yang Hongyun was originally a "foreigner" in the hotel industry. He was transferred to Yancheng Hotel in 1987 as part of the second batch of one-million-million-dollar layoffs. This regiment-level cadre, who was interviewed by Mao Zedong, Zhou Enlai and Deng Xiaoping three times in the army in 1965 and 1988, quickly overcame the professional difficulties and mastered the skills with the loyalty, perseverance and determination unique to the military. After acquiring relevant knowledge about the hotel industry, he scored 100 points in a formal examination. A score of 100 points proves that Yang Hongyun has completed his role change, from an outsider to an expert. Completed the preparatory movements of "the wings of those who fly will be covered, and the feet of those who will strive". On October 6, 1993, he was appointed as the general manager of Yancheng Hotel.
From his 100 points, we can see his moral sentiments of being honest and honest in the enterprise. From his commitment to employees on the second day after taking office, we have seen his excellent character of being honest and honest to his employees. "If your salary and bonus are lower than the level of the same industry in the city, I, Yang Hongyun, will resign automatically." After the thunderous applause, the insider sweated for him. Hengyang City, which has a population of over 7 million, has large and small hotels spread across seven counties and five districts. The network-type hotel industry is greatly oversupplied. In this battlefield without gunpowder, can Mr. Yang’s promise be realized? Yes, it must be possible! In order to realize yourself Mr. Yang has tried his best to fulfill his promise: employees regard customers as God, and Mr. Yang regards employees as God; most workers welcome customers from all over the world with a smile; Mr. Yang smiles at Yanbin people who are loyal to their duties and come to work on time; employees strive to expand customers Instead of serving customers and making contributions, Mr. Yang uses his wisdom and sweat to create a people-oriented management platform to realize the interests of employees. Commitment activates Parabin, and commitment activates Yanbin people. The promised average salary bonus for Yanbin employees in the second year reached the highest level in the industry.
This is not enough, Yang Hongyun wants to sprint to a four-star hotel. Sprinting towards a four-star hotel is Yang Hongyun's dream career. The significance is not only that the level has gone up, but more importantly, the window of Hengyang City has opened. This project costing hundreds of millions of yuan is no joke. Can Yanbin build a four-star hotel with his accumulation? Obviously not! Can it be done by attracting investment? OK! Who is willing to invest their own funds in this project? A battlefield of gunfire? Is it okay to rely on loans? Yes!
Which bank dares to take such a big risk? After thinking about it, Mr. Yang thought of Bank of China. President Jiang of the Bank of China is a fellow countryman who grew up with him. Many years ago, Yang Hongyun borrowed 5 yuan from him to buy glucose for his sick mother and promised to repay it within seven days. You have to know that at that time, it cost 5 yuan. If we take the cart for a vegetable farmer as an example, it would take a whole week to push it. Three days passed, the power was turned off, five days passed, and on the sixth day there was still no trace of Yang Hongyun. It seemed that there was no hope for the 5 yuan. On the night of the seventh day, Yang Hongyun appeared unexpectedly.
The bright moonlight illuminated Yang Hongyun’s smile, the 5 yuan in his hand, and the sweat and exhaustion on his face. You must know that Yang Hongyun came from Shiwan Town, 8 kilometers away. He came to pay back the money by moonlight after earning 5 yuan. He came here to fulfill his promise. What a coincidence! Yang Hongyun, who took the initiative to invite Mr. Integrity, not only aroused the true sense of morality, loyalty and professionalism of Yanbin people with his integrity, but also really attracted wealth and success. . Foreign investment has come, Chinese bank loans have come, and everything is booming. It was in the hot land of Yanbin that he created the myth that others thought it was impossible to build a four-star hotel.
Looking back on Yanbin’s ten-year journey, from two stars to four stars, from the best star hotel in the country to the national youth civilization, from more than 100,000 yuan in fixed assets to more than 100 million yuan now, from From printing many employees to more than 730 employees today, from a few yuan in taxes to 3.4 million yuan, from a few dozen yuan in monthly salary to 2 yuan a month, "bullying" is all the fruit of the flower of integrity. . No matter how the situation changes, no matter how fierce the competition, no matter how big trees in the same industry fall from time to time, Yang Hongyun, who is honest, will never give up, and the banner of integrity has always been flying high over Yanbin.
Integrity has become Yanbin’s intangible asset, and integrity has become the main source of Yanbin’s wealth. Integrity is not only the fundamental condition for Yanbin’s development, but also the firm cornerstone of Yanbin’s success. I hope that Yanbin's career will be led by the honest Mr. Yang, with an honest team, honest employees, and an honest culture to support a better and more brilliant tomorrow for the honest Yanbin.
Speech 3 on Corporate Integrity Management
Friends, look at what I’m holding in my hand. It’s just 1 yuan. Yes, 1 yuan is far less attractive than a hundred dollar bill. However, this insignificant 1 yuan has different values ????in the hands of different people. I am a bank worker, interacting with hundreds of customers every day, receiving money in and counting money out. That day, I was busy with the business at hand, and I heard a voice coming in: "Comrade, you got the wrong money!" My heart skipped a beat, and the first thing I thought of was: Could it be that someone was taking advantage of the situation? I looked up. The person who looked at the speaker suspiciously was an old gentleman.
I said: "No way?! We were double-checking." "Hey, it was wrong. Did you pay me 1 yuan more?" the old man said with a smile. When I took the 1 yuan from the old man's hand, I felt so heavy. I also felt deeply ashamed of my unreasonable suspicion. Another 1 yuan story happened on the bus I took. A drunken young man got on the bus, and the conductor reminded: If you haven't bought a ticket, please buy one. The young man sat on the stool indifferently, and the conductor came to him and reminded him again: "Please vote!" However, the young man deliberately pretended to be crazy and deaf-mute under the influence of alcohol, and finally got off the bus with the crowd.
Look, everyone, for the same 1 yuan, one is a deceiver and the other is upright and honest; one is despised and despised, and the other is awe-inspiring; one is humble and insignificant, and the other is noble and great. From the perspective of profit, 1 dollar is so small; but from the perspective of personality, 1 dollar is so precious.
Honesty and trustworthiness are a traditional virtue of our Chinese nation. In ancient times, Emperor Gaozu of the Han Dynasty trusted Zhou Bo's honesty and entrusted him with important tasks; Duke Jinggong of Qi respected Yan Zi's character and entrusted him with important responsibilities. “A promise is worth a thousand pieces of gold”, “A promise is worth a thousand pieces”, and “A gentleman’s heart should be nourished by sincerity”, these are all maxims of integrity that have been passed down through the ages. However, today, the word "integrity" is increasingly forgotten and ignored by some people. Some people even shouted: "How much is integrity worth? How much is conscience worth?"
Integrity has been trampled on and bullied. Concealed from above, deceived and adulterated, it is like a cancer slowly spreading in society; like a ghost wandering in people's lives.
Have you seen it? The "tofu dregs" project has caused bloody casualties. Do you hear that? The "big-headed baby" fed with inferior milk powder is moaning and crying under the drip. There are also rice noodles with formalin put around us, dried chilies smoked with sulfur, turtles fed with contraceptive pills... This is shocking and makes people cry. We are scared, we are angry; we call for morality and integrity, longing for the awakening of conscience and the return of credibility!
People cannot stand without faith, businesses cannot thrive without faith, and politics will decline without faith. Integrity is brand, integrity is competitiveness, and the power of integrity is unstoppable! Hu Gang, a new generation of entrepreneurial elite, takes "integrity" as his creed and "earning profits under the sun" as his corporate criterion. Starting from scratch in 1994, with astonishing courage and courage, he down-to-earth founded New Continental Group, which today has more than ten holding companies. Today, his business spans the three major fields of electronic information, biopharmaceuticals, and environmental protection, and he has become a well-known giant in the IT industry.
Zhang Ruimin of Qingdao Haier did not hesitate to use a sledgehammer to smash the faulty washing machine. From that moment on, Haier laid the foundation of integrity. "Sincerity forever" has enabled Haier to go nationwide and to the world. , Go to the source of wealth!
My friend, at this moment, can you still say how much integrity is worth? Integrity is not worthless, but it cannot be estimated or measured with money, because it is priceless. Valuable! Integrity is the way of life and the foundation of business. Being honest as a businessman will lead to a prosperous business; being honest as a worker will lead to excellent products; being honest as a teacher will lead to high prestige; being honest as a person will lead to an open mind
Friends and classmates, today we gather together for "integrity", Tomorrow, let us spread the seeds of integrity from our campus to all parts of the country and all over the world.
Use our personal integrity to create the integrity of the entire society, awaken the conscience of the people, and gain people's sincere eyes, the reassuring smiles of mothers, and the smiles of their children, so that our children can live happily and thrive under the sunshine of integrity. Grow up!
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