Fujian, the coast of the East China Sea and the starting point of the Maritime Silk Road, is located in the southeast coast of China and the west bank of the Taiwan Strait, adjacent to Hong Kong and Macao. It is one of the earliest provinces in the mainland to implement the policy of opening to the outside world, with beautiful scenery and rich people. It belongs to subtropical maritime monsoon climate, and it is the best ecologically preserved area on the same latitude of the earth. The annual average temperature is 17℃-2 1℃, which is mild and comfortable, and you can travel all year round. The distinctive features of Fujian tourism are the integration of mountains and seas, the same roots between Fujian and Taiwan, peculiar folk customs and diverse religions. Charming Wuyi fairyland, romantic Gulangyu Island, sacred Mazu pilgrimage, strange Danxia on the water, touching Hui women's elegant demeanor, magical Hakka earth buildings, splendid Gutian ruins, long-standing Tanzhe Mountain culture, mysterious Baishuiyang wonders and magnificent coastal volcanoes constitute Fujian's unique tourism brand.

Fujian tourism image slogan:

1, Pearl of the Straits, Fujian landscape.

2. Eight minutes of fairyland, the charm of the strait.

3. Smart mountain and sea paintings in Fujian.

4. Strait feelings, Fujian trip.

5. The charm of mountains, rivers and straits.

6, swim in the eight Fujian, happy in the strait.

7. The mountains surround the southeast show, and there is love between the two sides.

Fujian's cultural tourism resources are rich and colorful, and its long history has nurtured six outstanding cultures, including Minnan culture, Hakka culture, Mazu culture, Fujian-Vietnam culture, Zhuzi culture and Hayes culture, as well as a number of regional cultures with profound connotations and distinctive features, such as tea culture. Five thousand years ago, our ancestors thrived here, creating a Tanshishan culture comparable to Yangshao culture and Hemudu culture. As the first platform for China to open to the outside world, Fujian's economy is developing rapidly, and the development trend of tourism is getting better and better. At the Fifth Plenary Session of the Ninth Fujian Provincial Committee of the Communist Party of China, the development of tourism was taken as an important topic for the first time, and "Several Opinions on Accelerating the Development of Tourism" was issued on behalf of the provincial party committee and the provincial government. Fujian's tourism industry has ushered in a rare opportunity and development momentum, and is stepping on the fast lane of scientific development and leapfrog development, making great strides towards cultivating strategic pillar industries of the national economy and modern service industries that the people are more satisfied with.