I have worked in a bank for many years and often deal with entrepreneurs, large and small. I have some understanding of entrepreneurs and have always paid attention to this group.

Recently, Peng Jianfeng, a professor at Renmin University of China, wrote an article entitled "Entrepreneurs' Enterprises and Enterprise Entrepreneurs". After reading it, I felt deeply: This is the most important thing about enterprises that I have seen in recent years. The most insightful article on home pattern understanding.

"Entrepreneur's enterprise" refers to: enterprise is the entrepreneur's family property and personal belongings; "enterprise entrepreneur" means that entrepreneur surrenders to the enterprise, regards the enterprise as a social public instrument, and allows himself to Their lives serve the mission of the company.

First, it is difficult to grasp the pattern

People always say that "small success depends on ability, and great success depends on pattern." So, what exactly is the pattern a business leader should have?

To give a familiar example, Sichuan entrepreneur Mou Zhongzhong was engaged in major events such as bartering aircraft, launching satellites, and developing Manchuria. He even made suggestions to the central government to blow up the Himalayas. A 50-kilometer opening was opened to allow warm and humid airflow from the Indian Ocean to change the dry climate of the northwest. Is the pattern big? But in the end, his boldness brought him 16 years in prison.

The people I have seen who pursue the "big picture" disappear quickly in the end. Many years ago, the boss of a decoration chain company in Beijing said with excitement: There must be a big strategy and a big pattern! After so many years, his business is still the same, and even people who have left his company to start their own businesses have surpassed him.

When people talk about "pattern", they are associated with "big". It seems that only doing something big and vigorous can be worthy of these two words. Steve Jobs has a famous saying: Live to change the world! Steve Jobs changed the world, so he was "canonized", but if Jobs's scriptures are misinterpreted, he will become "crazy". It seems that the smaller the business structure, the more arrogant the ego, and the enterprise is essentially just a tool for them to make money; the larger the business structure, the smaller the ego. They devote themselves to the enterprise and turn a blind eye to fame and fortune.

Second, enterprises are social service providers

In 1954, Peter Drucker proposed in "The Practice of Management": "Enterprises are organs of society, and their actions have an important impact on society." It will also have a decisive impact. When managers have powers due to their special abilities, they should assume corresponding social responsibilities. "

Enterprises are social service providers. We run enterprises. The primary value is to meet certain needs in society and solve certain problems that exist in society. The bigger the problem solved and the higher the efficiency in meeting demand, the more social recognition the enterprise will receive. In a market economy, people usually use banknotes to vote to express their approval or disapproval of enterprises.

Truly well-organized leaders can achieve a state of "selflessness". They regard the enterprise as a public instrument and are full of awe for enterprise management; they obey the rules and do things without daring to put their personal They impose their own desires and will for power on the enterprise, and they never dare to regard the enterprise as a stage for themselves to make a name for themselves.

The "Tao Te Ching" tells us that leadership is the right to serve, and we must remain humble. Those who want to gain leadership in the world to express their personal ambitions will not be far from failure. "The world" is a sacred public instrument that cannot be controlled or controlled by anyone. The more you want to achieve something, the easier it is to fail; the more you want to hold on, the easier it is to lose. Everything has two sides, there are times to lead and times to follow, there are periods of slow development and periods of rapid development, there are days of strength and days of weakness, there are days of stability and days of collapse. Therefore, wise leaders do not go to extremes, avoid excess and luxury, and reduce arrogance and arrogance. Advice from thousands of years ago suggests that entrepreneurs in our country should go more smoothly.

Third, the grasp of “size” depends on the entrepreneur’s heart

Literally, “pattern” is a sense of space. The understanding of "big and small" in space is the essence of the sense of pattern. Those who take themselves too seriously and always want to change the world and become the richest man actually have a small picture; only those who take customer satisfaction and employee growth as a big deal and take corporate social responsibility very seriously can really have a big picture.

Space is usually limited, one is big and the other is small, this is small and that is big, this is dialectics. As we take customer needs and social responsibilities more and more seriously, we will become smaller and smaller. Only when we reach the state of "selflessness" can we achieve the pattern of "big self". This is the power of the heart.

The ancients have always been divided into profiteers and Confucian businessmen. When doing business, integrity comes first; when doing business, it is important to read more. Recently, an entrepreneur surnamed Jiang in Suzhou read and wrote books to understand the way of doing business. Regardless of whether he succeeded or not, whether he can become big or not, his words and deeds have the aura of a Confucian businessman, which is worth learning.