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Mi Meng cracked all the routines that broke the headlines!
A friend asked me what I thought of Mi Meng's soft writing.

There is no denying that there are many places worth learning from, but there are three main points that can be learned for the time being.

A structure. There are basically only two kinds of myths, one is the story structure and the other is the total score structure.

The former is interesting in structure, and curiosity drives people to read. The latter is well-structured and logical, which makes sense to read?

The way it looks.

Second language. Mi Meng's language is very grounded, just like chatting with you.

It is easy to have a sense of substitution and regard yourself as the protagonist of the story or the object of telling the story.

Three titles. It is said that Mi Meng's opening credits are heavily guarded and the effect is particularly good.

Although the title is easy to say, it is nothing more than these routines. However, these headline techniques are really commonly used by Mi Meng.

Routine.

1 proverb adaptation

Common sayings, proverbs and famous sayings are all very classic sentences.

Adapting the title on this basis is actually a big deal. It has natural persuasiveness and increases readers' trust in the title.

Degree and acceptance, reduce the time to judge whether the topic is right or wrong.

Mi Meng: All's well that ends well.

Copywriting: Copywriting in the world is generally black.

Financial management: gold always needs to be spent.

2 reverse thinking

What is normal is not attractive, and what is abnormal is attractive. Reverse thinking is to break some normality and put forward reverse thinking.

The point of view.

For example, "the boss is in charge of you" becomes "you are in charge of the boss" and "employees are the general manager" becomes "employees do it"

Fired "and" a lot of exercise "have become" a lot of sleep ".

Mi Meng: How to manage your boss?

Training: How did I get fired by my employees?

Fitness: Most of a good figure comes from sleep.

3 create contradictions

To create contradictions is to create dramatic conflicts. If you want to write an interesting story, you must learn to create contradictions.

The same is true of the topic.

Use fierce confrontation to attract attention, money and hard life are money conflicts, girls and

The bad old man is a conflict of age, and the conflict between primary school graduation and a monthly salary of 30 thousand is a conflict between salary and education.

Mi Meng: The bitter days of being rich and powerful.

Clothing: Why are girls obsessed with this bad old man?

Housekeeping: This nanny who graduated from primary school has a monthly salary of 30,000.

4 Use exaggeration.

Proper exaggeration is infinite humor. On the one hand, it can be interesting, on the other hand, it is easy to highlight this matter.

Important characteristics.

Exaggeration is usually set off by another thing or thing. For example, good-looking, more handsome and beautiful than Daniel Wu.

Drooling.

Mi Meng: As soon as that boy said this 10 sentence, I wanted to call the police.

Gourmet: When you meet these delicious foods, prepare to harvest 10 kg.

Lipstick: One thing is more important than a man's size.

5 Use metaphor

Metaphor is to visualize things and make them more vivid.

Many things in life are related, but some things are familiar to the public and some are unfamiliar. Metaphor,

Is to compare unfamiliar things with familiar things.

Mi Meng: Patriotism is like bestiality.

Copywriting: Writing a copy is like doing a math problem.

Lipstick: choosing lipstick is choosing a husband.

Step 6 create golden sentences

It is a good choice to use golden sentences as the title. It hits people's hearts and is impressive.

The quickest way to create golden sentences is to use fixed sentences. For example, it's not ... but ... this sentence pattern is very simple.

Write a unique point of view.

Mi Meng: Your problem is not poverty, but bad.

Financial management: you are not without money, but without brains.

Cosmetics: You are not an ugly girl, but a miser.

It doesn't take a minute to win the championship, it takes at least 10 minutes. The titles of 1 min and1min are really possible.

10 times the gap.

Good headlines take time to polish.