A perfect speech needs a wonderful opening speech. A good opening speech can help the speaker solve four problems: getting the attention of the audience; Eliminate the opposition of the audience; Establish friendly contact with the audience; Guide the audience into the play. Solve these four problems, and your speech will be half successful.

Since the opening speech is so important, are there any common opening routines? Of course, I like four kinds, namely, quoting, commenting, telling stories and asking questions.

First, quote authoritative information. This is the easiest way to use the opening, which will give the opening a certain sense of ceremony and be easy to import into the theme content. There are many information materials that can be used as the opening remarks, such as the latest survey data, hot news, famous sayings and aphorisms, which are all routines that can be used immediately.

Second, use the timetable to make statements and reviews. In a speech, the timeline model can be used to design the overall structure of the speech. At the same time, a short timetable statement can also be a good start.

Jobs has a classic opening remark: "Many times, a revolutionary product will change the lives of many people, even human beings. Usually, a company may not be able to produce such an invention for many years, but Apple, very lucky, has released many revolutionary products in its history. 1984 Apple released Macintosh, which changed the PC industry. In 200 1 year, Apple released the iPod, which changed the whole music industry.

Today, we will release three revolutionary devices, the first is a smart phone, the second is an iPod with a touch screen, and the third is a revolutionary browser. A smart phone, an iPod with a touch screen and a revolutionary browser, do you understand? I'm not talking about three separate devices, I'm talking about one device. This device is called ——iPhone. "Under the foreshadowing of a timeline, such a beginning is powerful and impactful, as is the topic that leads to it.

Third, tell stories. Starting with telling a story can close the distance with the audience and cause * * * effect. For example, Amazon CEO Jeff Bezos 20 10' s speech at Princeton University started with a story, which was recognized by Bezos as the best speech. The characteristic of Bezos' story is very vivid, which immediately established contact with most audiences and aroused their similar memories.

Fourth, ask questions to the audience. The advantages of this opening method are simple operation and wide application scenarios. Good questions can quickly enliven the atmosphere; But if the question is not well asked, there is a risk of silence.

Let's look at two examples: a speaker engaged in wealth management begins by asking: How many people at the scene want financial freedom? Almost all hands are up, which is a good opening question. An entrepreneur selling pancake fruit asked at the beginning: How many people have eaten our pancake fruit at the scene, please raise your hand? This is a very dangerous opening question, because it is very likely that no one will raise their hands at all. So, if you want to start by asking questions, you should design them very carefully.

If you can skillfully use these four methods to create a perfect opening speech, congratulations on taking another step towards a perfect speech.