What kind of spiritual connotation, spiritual value and spiritual pursuit should entrepreneurs have?

Entrepreneurs are a special group of people and an important group of people. The entrepreneurial spirit is a real existence.

To put it more simply, an entrepreneur’s responsibility is to make money for himself while creating goods that society needs, as well as jobs and taxes. The goods, jobs and taxes that society needs are the entrepreneurs’ greatest contributions.

Some people focus on the greater tax revenue generated by entrepreneurs, and underestimate the contribution of entrepreneurs in creating jobs, and even ignore the contribution of entrepreneurs in creating goods needed by society. Some people talk about taxation when it comes to a certain enterprise. If the tax revenue is low, they will think that the enterprise is dispensable. In fact, this is not the case. Taxation is of course important, but employment and goods needed by society are more important.

Employment is the foundation of people’s livelihood. Without jobs, people cannot earn money and cannot live a life of adequate food and clothing.

The commodities needed by society are the necessities of life. Anything missing will not work, or at least it will be inconvenient. Everyone knows the role of products such as mobile phones, TVs, clothing, shoes, and socks, but some people don’t know the role of service products. For example, those of us who work in catering should not always think that we are making a small amount of money. When we order the Spring Festival dinner every year, many people feel that they can’t live without us.

Modern society is inseparable from entrepreneurs, and life is filled with the hard work and creation of entrepreneurs.

Without the hard work and creativity of entrepreneurs, there would be no modernization, no rich and convenient life.

Bill Gates has made a lot of money for himself, but his contribution to mankind is even greater. Without the Microsoft operating system, computers can only be a tool for a few professionals, and the computer interface is a boring and obscure string of passwords.

Steve Jobs made a lot of money for himself, but he brought more joy to mankind. Apple phones and computers make our work more convenient and our entertainment richer.

Even real estate developers who have been criticized have made great contributions. Without the design, financing, and development of real estate developers, no matter how good the location is, it is just a piece of land.

Even some small entrepreneurs are indispensable in specific areas. Hairdressers, beauty shops, noodle restaurants, and steamed bun shops all provide convenience to community residents.

It can be said that the name entrepreneur is positive, capitalized, and tenable.

It is common knowledge that the role of an entrepreneur is positive, capitalized, and tenable.

However, the entrepreneurs mentioned here are the whole group, not every entrepreneur, let alone everyone who runs a business.

Just like saying that the profession of nurses is an angel in white, it does not mean that every nurse is an angel in white.

People who run businesses are not necessarily entrepreneurs. Not everyone can afford the word "family".

Just like those who dance may not all be dancers, those who write novels may not all be writers, those who engage in politics may not all be politicians, and those who have fought in wars may not all be military strategists. Teachers are not necessarily educators, etc.

Therefore, every one of us who runs a business should always conduct self-examination and self-evaluation to see if we are worthy of the title of entrepreneur.

There are many aspects that require self-examination and self-evaluation, such as scientific management and legal operations. But the most basic thing should be entrepreneurship. If you have the pursuit of entrepreneurship, you will have the continuous motivation to be a true entrepreneur, you will regard doing a good business and being a good entrepreneur as a pursuit, and you will have signposts and signs to guide the direction when you are lost. lighthouse.

If you do business just to make money, you will go astray. This is not alarmist, as the old saying “There is no business without treachery” is proof.

Making money is the first purpose of running a business and the bounden duty of entrepreneurs. Generals who cannot win wars are idiot generals, and entrepreneurs who cannot make money are fake entrepreneurs.

However, it cannot be just to make money, and you cannot ignore everything just to make money.

They make money by selling drugs, making money by smuggling, and making money by making fake goods, but no one thinks they are entrepreneurs. Those who ride the white horses are not necessarily Tang Monks, that’s why. Without the unique spiritual pursuit of entrepreneurs, no matter how much money you make, you will not be able to wear the title of entrepreneur.

What are the manifestations of entrepreneurship? I think there should be at least the following points:

1. Pursue brand. Brand is a combination of image and reputation. Pursuing brand means being willing to take long-term responsibility for your products.

2. Pursue innovation. Innovation is the only way to continuously launch better products. Without innovation, there will be no continuous improvement of products.

3. Pursue public welfare. Public welfare means fulfilling more obligations in addition to paying taxes according to regulations.

Brand awareness is the touchstone and mirror for testing true and false entrepreneurs.

Brand is the reputation, credibility, face and sign of a company. The people who care about customers generally have good character, and the companies who care about customers generally have good reputations. On the other hand, a company without a brand is like a shameless person, and its credibility will not be very high.

During the Qing Dynasty, there were many century-old shops in old Beijing, such as Ruifuxiang’s Clothing and Hats, Liubiju’s Pickles, Quanjude’s Roast Duck, etc. Buying things from these old shops and spending money in these old shops, Customers feel more at ease. Why? Because we can’t afford to smash the brand or embarrass people.

Nowadays, when we buy household appliances, we also follow the brands. Haier, Gree, Little Swan, etc. We believe in their quality and also their after-sales service.

Even if you are selling Liangpi, steamed buns, etc., the brand still plays a role. What about Yiji Factory’s Liangpi, our meat and vegetable buns, etc.

Entrepreneurship is inseparable from corporate credibility. Cultivating entrepreneurship starts with the pursuit of brand. It is unimaginable that a person who talks about entrepreneurship everywhere would have his own products turned out to be fake.

The road to pursuing a brand is an upward journey, an adventure of rolling stones up the mountain. If you are not careful, people and stones will roll down together.

Polishing a brand is a long-lasting process, while tarnishing a brand is a matter of minutes. The great man's famous saying is inspiring, "It is not difficult for a person to do a good deed. What is difficult is to do good deeds and not do bad deeds throughout his life."

It is tiring and difficult, but it is very meaningful and valuable. Because the process of building a corporate brand is the process of improving the entrepreneurial spirit, and the process of sublimating the realm of the entrepreneur.

Zhang Ruimin created Haier, and he also created Zhang Ruimin.

Ren Zhengfei created Huawei and also created Ren Zhengfei.

Liu Chuanzhi towered over Lenovo, and Liu Chuanzhi towered over him.

Jack Ma wrote the legend of Taobao and also the legend of Jack Ma.

The Erheizi mutton soup in our hometown town also made Erheizi’s life seem so fulfilling.

Therefore, the pursuit of brand is the pursuit of entrepreneurship. The brand and the entrepreneurs who create the brand are integrated and inseparable.

What are the elements of a brand?

Three words, good, true and long-lasting.

First of all, the quality of the things produced must be good, the computer must be full-featured, fast, and have a user-friendly interface, the car must be safe, comfortable, and energy-saving, the design and quality of the house must be good, and the dishes in the restaurant must be Delicious and unique. This is the foundation of the brand, without which there is no brand.

The second is authenticity. The price must be real and value for money, the promotion must be real and worthy of the name, and the materials must be real and not fake. No matter how good the product is, if the price is unreal, the brand will still not be established. No matter how good something is, it won't work if it's overhyped. No matter how good the product is, if the material is fake, for example, if domestic products are said to be wild products, they will be abandoned by consumers.

The third is long-term, not a flash in the pan. It takes time to build a brand, and only those that can stand the test of time can be called a brand. I remember Qinchi Ancient Wine more than 10 years ago. It became famous by winning the CCTV advertising title, but it withered within two years.