Introduction: There is essentially no difference between the middle-aged people who are proud of listening to Luo Pang’s New Year’s Eve speech and the old people who were proud of buying Quanjian’s health care products in the past.

Luo Zhenyu gave a four-hour New Year's Eve speech called "Friends of Time" on New Year's Eve. Many people gave me Amway, but I directly replied: "You have so much time."

I never said that Luo Zhenyu is a liar. What I mean is that I am a very busy person. I have to read a lot of books, write a lot of things, do a lot of things, and earn a lot of money in one second. It costs hundreds of thousands, and I don’t have time to listen to a marketing salesman.

Why do Luo Zhenyu and Li Xiaolai’s "IQ tax" routines have such a big market? Why do you have so many fans? Can you make money from so many people?

Because greed, anxiety, and lack of patience are the three most important qualities of leeks. Catering to greed, selling anxiety, and making quick promises are the three standard postures for cutting leeks.

Luo Zhenyu’s annual New Year’s Eve speech is called “Friends of Time”, which implies one thing – “Poor people value money, while rich people value time”, so we want to become a rich elite People must make friends with time. They must not waste time. They must race against time and spend money to listen to it to help you understand the world and study the future.

What he did was exactly the opposite of the "popularization of knowledge" he advertised. On the contrary, his teachings were mystifying simple knowledge and complicating simple truths. How to tell whether a person is imparting knowledge or selling anxiety and collecting IQ taxes? Just look at one thing - when he lectures, is he showing off?

What is trafficking anxiety? It was after listening to his speech that we always had a sense of lack of new knowledge, new information and new iterations of cognition. We were worried that we would fall behind society and others because of our lack of knowledge, which created a psychological fear. "I don't want to be surpassed, let alone left behind. The only thing I can do is to keep up with this era and absorb and learn more quickly and efficiently."

What is pretentiousness? It is deliberately designed to make people feel mysterious, distant, and lofty. If nothing happens, they will invent terms, create golden sentences, and put simple truths into complex text shells, making you feel inexplicably lofty. Reselling and collecting user information is called "big data"; snooping into personal privacy is called "deep learning"; pushing small ads without a bottom line is called "precision marketing"; anyway, if you can avoid talking about people, try not to say it. Human words.

This is why most people who pursue Luo Pang and pay for knowledge find: "At the beginning, I found it very inspiring and useful. The moment I read it, I felt that I had benefited a lot. But as time went by, I discovered: My cognition has not improved, my thinking has not upgraded, and my knowledge and skills are still at the same level.”

You think that once you pay, you will listen. You just learned knowledge, but in fact it is far from truly mastering knowledge. You think you are buying knowledge, but in fact, what you are buying is "knowledge". What you thought you were buying was mastery, but in fact you were just hoarding a bunch of “knowledge.”

If you pay attention, you will find that most of the "knowledge payment" imparts fragmented knowledge:

They are often a bunch of conclusions rather than logic;

They tend to greatly simplify the deduction process;

They tend to simplify multiple paths into a single path;

They tend to only tell you the superficial facts, but not the underlying principles.

There is a famous saying about learning - all the information you receive constitutes your way of thinking. Therefore, receiving fragmented knowledge for a long time will lead to:

Because it is not systematic, it is easy to forget;

Looking at problems in a simplistic and one-sided way;

Thinking and vision Becoming narrow-minded;

It is difficult to think complexly and independently

So, we often sigh: "After learning so much, it feels like I have never learned anything." Because: What you get Knowledge cannot be called knowledge at all, it is just information at best.

Remember: Even if you spend money, no one can work hard for you; even if you spend money, no one can think for you.