The embarrassment of Xiaomi Company is that it has been imitating and rarely goes beyond it. The appearance of Xiaomi's mobile phone is basically modeled after the appearance of Apple's mobile phone company, and there is no big feature. Xiaomi's biggest advantage is cost performance, and it takes some low-end routes. Over the years, there has been no high-end brand mobile phone. Now the public generally wants to get a high-end brand mobile phone. Xiaomi has not done much in this respect. It was originally the earliest brand mobile phone company, but now its sales volume has declined year by year.

Xiaomi company has been following the path taken by others, and has not made much progress in innovation. The signboard played by Xiaomi Company is always cost-effective, but such unchanging things have caused consumers aesthetic fatigue. Now there is no shortage of consumers with funds in the market, and what is lacking is a good quality mobile phone. If there is not a big breakthrough in innovation, Xiaomi mobile phone is likely to become an obsolete product of this era.

Lei Jun is the leader of Xiaomi Company. He often says his own words of wisdom, which actually represent the current management concept of Xiaomi Company. This sentence means that no design is the best design. In fact, the implication of this sentence is to turn Xiaomi Company into a grounded company, but now the general demand of consumers is to take the high-end route. Huawei has grasped the psychology of consumers in the market. At present, Huawei's mobile phones such as P3, P4 and MATE2 are all high-end luxury brands, but Huawei also produces glory brand companies, taking some low-end routes.

while taking other people's road, Huawei has also stepped out of its own bright road. Developed its own Kirin series Cpu chips, and then first used a full-screen mobile phone to lead the trend of the times one after another. Huawei has its own iconic content, which is the internal motivation that Xiaomi lacks.