I would like to share with you several ways to play Zhihu, all of which are practical and based on my daily experience.

The first one is to use the avatar of a beautiful woman to increase followers

There are two topics that everyone likes in the end, 1. Beauty and the like, 2. Sharing some money-making topics; Yan Ruyu and the Golden House are eternal topics.

I met a pretty girl, who is considered a newbie on Zhihu. She quickly gained 6,000 followers by sharing some photos of her figure and appearance, and later answered some questions about beauty products and skin care products commonly used by girls. Problem, some merchants approached him directly to advertise.

Some friends may think that beauties are gifts from God, and they do not have such good conditions.

You are right to worry. Indeed, we do not have such good conditions. But we can still achieve our goals through "beauty"

Just imagine, when we look at the circle of friends on WeChat or there is a profile photo of a beautiful woman, do we have an urge to chat with her, even if We know deep down in our hearts that it may be an online picture; there are also scammers selling tea like this, who always use the avatar of a beautiful woman and find videos of beautiful women drinking tea from the Internet.

In fact, there is no need to list it again. Facts have already proven that using beautiful women’s avatars is very effective. It is not only eye-catching, but also makes you relax your vigilance.

When others When I saw that your answer was good and she is actually a beauty, I quickly added a follower and fans came.

If you are interested, you can take a look at the questions answered by the beauties. The number of fans has skyrocketed.

This method is not something I came up with. When I first started playing Zhihu, I met a big Zhihu V from Peking University. Later, after I gradually became familiar with it, he told me that the first 50,000 fans used him. The avatar of my girlfriend was changed to myself later when I got more fans.

He is indeed a talented person from Peking University. His actions are very exciting and very practical.

When I heard this operation, I still looked disdainful. If I had understood this technique earlier, my number of fans might have doubled.

Speaking of this, I hope everyone can apply what they have learned. It is the best way to increase fans quickly.

The second method is not to be limited to the product itself, jump out and look for keywords

I found that 90% of my friends are looking for problem keywords around the product itself. For example, " "Face mask", "perfume" and "mobile phone", of course, these words are very precise. If done well, they can dominate the visual traffic, but how easy is it to make such precise words? We can choose words based on our familiarity with this industry; I helped them sell crabs for a while before, and found that many customers have wrong understandings of crabs. Some people think crabs during the Mid-Autumn Festival are the most delicious, and some people think crabs are only the most delicious during the Mid-Autumn Festival. Eat male crabs but not female crabs, etc...

I found this is a better entry point. I went to Zhihu to search for "secrets" and found the topic of secrets that are only known in the circle. Facts Explanation, it is a very good and high-quality question. My answer on this topic reached a maximum of more than 30,000 likes. It may be deleted after a period of time due to violations. I reorganized the answer and posted it, and it also got 8K likes.

You can also answer some secrets of the snack industry in this topic. Simply share the secret that some popular foods are processed by OEM factories. They may be directly recommended by good products, and then mix in some of the same secrets. This snack link may become popular immediately. With 100,000 likes, you can imagine how much exposure it will get. With 100,000 likes, you can imagine how much exposure it will get and how much commission you can get from it. If you search for keywords such as "snacks" to answer, will there be such an effect?

Let’s take another example. I sell hairy crabs.

I also made gift cards. In 2019, Wong Cho Lam sold hairy crab gift cards on a live broadcast. As a result, the merchant ran out of business and the gift cards could not be redeemed. , how many fans went to his Weibo to scold him, and what business opportunities did I see from it?

This kind of gift card is also suitable for gift giving.

Last year, Wong Cho Lam did a live broadcast on Taobao to sell crab cards for Yangcheng Lake hairy crabs. The result was that it overturned, the merchant ran away, and consumers were unable to redeem it. Many people went to Wong Cho Lam's Weibo to scold him. I saw a business opportunity and searched for similar keywords such as "Taobao scam" on Zhihu, and found the question "Disgusting scams on Taobao". I went directly to answer the question to achieve traffic drainage. If I directly search for "hairy crab" or "Wang Zulan gift card" to answer the question, the answer will definitely be different!

The third method, how to quickly add salt value

First of all, let me tell you what Zhihu salt value is. It is just like Alipay’s sesame points. The higher the salt value, the better your salt value. The weight of the account is relatively high, which is directly proportional.

In order to purify the community on Zhihu, everyone can report some illegal content to increase their salt value. I found that many friends don’t know how to report, or the reporting efficiency is very low. I will share with you an efficient method, which is pure practical information. You must read it carefully. I have successfully reported more than 150 times in 20 minutes.

As mentioned above, there are many topics about beautiful women’s explosive photos on Zhihu. Let’s search for some keywords such as “long legs”, “beautiful breasts”, “big butt”, etc. to find out the problem of the explosive photos, and then go there In the comment area, look for those comments that are obscene or insulting, and shoot them one at a time. You will definitely not go astray. The advantage of this is that there are so many comments and answers, it is easy to find illegal comments, and you don’t have to worry about not having enough.

This kind of reporting is very accurate and efficient, just like you are shooting an unarmed person with a submachine gun.

Here are some of my practical experiences to prevent some friends from stepping into the cesspit:

After reporting, you should always check the acceptance records, so that you can see which ones can be successfully reported. Avoid hesitating or doing useless work when encountering similar problems in the future.

If you have reported a problem, you can go back and scan the comments again, just like cutting leeks. I believe you will fall in love with reporting it.

It is very simple and crude to increase the salt value by reporting. If the salt value exceeds 700, it is not obvious. After the first successful report, I went from the original 759 to 812. Then the effect of reporting again was not very obvious, which shows that after the salt value exceeds 700, it still relies on high-quality content to improve. After all, this is a content community.

The fourth method, some answering techniques

Snail chasing has been really popular recently, so I combined this time with it, it can be considered as a way to gain popularity, and directly intercept the traffic of this question. Coming to my answer,

When you search for "Snail Chase", you will find that many answers to similar questions include this meme, and the result is tens of thousands of likes. So I concluded that this method can be copied.

You can use this technique in the future, I believe it will have unexpected effects. In fact, you need to go to Zhihu more, and you will have a different sensitivity. When you see some popular topics, you can directly intercept the traffic. Your fans are as high as those of the Sky Monkey.

The more you learn and read, the more you will know how to format the article to get a better reading experience, such as bolding classic quotations, using a text structure of long and short sentences, or a paragraph of text It is best not to exceed the five elements and so on.

Only in this way can you write a fluent and insightful article, and readers will have the desire to read.

When I don’t know how to answer, I have a famous saying: imitating others is always the best shortcut.

Finally

I hope that the four techniques I shared can give you some guidance and help friends who are new to Zhihu avoid pitfalls. Friends who understand will naturally Understand,

I remember seeing a sentence before, and it is still fresh in my memory. I often use it for self-examination. There is a devil in the details, and there is also a lot of money. If everyone does the details I mentioned well, making money will just happen.