Resource link:
Link:/s/141fcsucst2e3lrnqonxhg
Extraction code: w28z? Title: Shoes and Dogs
Author: [America] phil knight
Translator: Mao Daqing
Douban score: 8.3
Press: Beijing United Publishing Company
Publication year: 20 16-9- 1
Page number: 4 10
Content introduction:
? In Shoes and Dogs, phil knight, the founder of Nike, personally described the process of Nike's "from 0 to 1": as an ordinary person in Oregon, USA, he decided to enter the field of running shoes sales out of his love for running, starting from $50 and leading an eccentric "miscellaneous army" to swim on the cliff at any time, but eventually he built a powerful sports business empire.
? In the process of starting a business, partners betray, banks turn against each other, competitors trap, and the pressure of state power; Cunning financing skills, rude and indulgent corporate culture, almost fatal expansion strategy ... phil knight truly revealed the love, persistence and madness of a group of addicts on the road to entrepreneurship with simple and humorous language.
About the author:
Phil knight (phil knight)
? Founder of Nike, one of the most influential entrepreneurs in the world; Graduated from Oregon University, MBA from Stanford University.
? 1964-2004 President of Nike, and 2004-20 16 Chairman of Nike;
? Originated from a crazy idea when he was 24 years old, he started a business with $50 borrowed from his father and turned Nike into an enterprise empire with an annual income of more than $30 billion.
? The Nike logo he created is not only a trademark, but also an elegant and great cultural symbol, and it is one of the few symbols that can be recognized immediately in every corner of the world.