Core Tips

On December 28, 2020, VF Corporation, the world’s largest ready-to-wear company, announced the completion of its acquisition of street fashion brand Supreme. This move also made people have more doubts about "Supreme", which was once good at fighting alone. After being recruited, whether the brand can maintain its self-proclaimed style, and two months later, Supreme used the 2021 spring and summer series to give got the answer. From clothing to hats, from bags to home accessories, the brand continues its consistent style.

Clothing Series

Co-branded designs are still a highlight of Supreme’s 2021 spring and summer series. Supreme has collaborated with Mitchell & Ness, a sports brand famous for its jerseys, to launch a basketball jersey. The print mainly features the Empire State Building and cityscape in New York. The brand LOGO is printed on the front, and Shakespeare's famous sayings "LOVE ALL TRUST FEW" and "DO WRONG" are printed on the back. TO NO ONE", and the words 2021.

The brand also brings a series of cooperation models with the old motorcycle jacket brand Vanson. The jackets are mainly red and white, with Supreme’s iconic LOGO printed on them. In addition, there is also a very attractive vest. The color is Supreme’s classic red, and the back is decorated with a large spider web pattern, which is quite a bit like Spider-Man. This design can also be seen on satchels.

Artist collaboration

Photo elements

In this series, many of the prints on the clothing are directly based on celebrity photos, including American Hip-Hop in the 1990s. The iconic figure Biggie, the godfather of punk music Iggy Pop, as well as Muhammad Ali, Che Guevara, etc. In addition, some classic album covers of well-known singers have also been directly applied to clothing by Supreme. For example, the beetle on the album cover of the British band Massive Attack's "Mezzanine" appears on white short sleeves and shorts.

Oriental elements

More and more street fashion brands are beginning to integrate oriental elements into fashion items, and Supreme is deeply influenced by this mysterious power from the East. Two ready-to-wear garments in the series made with Chinese floral elements have sparked huge discussions on social media. One of them uses a green background with red flowers, and the buckle details make people think of the Northeastern large flower jacket. In addition, ancient Chinese dragon pattern elements also appear on jackets and trousers.

Accessories

Jet Ski

The dazzling accessories are another highlight of this season. The most eye-catching one is the jet ski launched in partnership with Canadian manufacturer Sea-Doo. It has a black base, the hull is covered with densely printed patterns, and the Supreme logo is clearly affixed to the front and seat positions. This jet ski is a Spark Trixx Jet Ski model with a Rotax 900 Ace 90-horsepower engine and an intelligent throttle control and braking system.

Mini Refrigerator

The mini refrigerator launched in cooperation with Italian high-end kitchen appliance manufacturer SMEG simply adds the Supreme logo to the SMEG classic model. There are two types of refrigerators. , with black and red as the main colors respectively, and the design adopts the retro style of the 1950s.

Furniture products

The Panton Chair is a work launched by the design master Verner Panton in 1967. It can be called one of the most important chairs in the history of furniture. This time, Swiss furniture brand Vitra and Supreme teamed up to bring a classic red collaboration model, which is made of rigid polyurethane foam. The chair surface has a hand-painted glossy paint and Supreme's huge logo.

Lamp products

Cuboluce, a product launched by designers Franco Bettonica and Mario Melocchi in 1972, changed the traditional way of using lamps. Its shape is a square box with a switch. The light source is achieved by opening and closing the box. The collaboration model launched by the lighting brand Cini & Nils and Supreme is in classic red, and the lamp body is also printed with Supreme's logo.

Datapark summary

Supreme, which was born in 1994, has always been regarded as a representative of "anti-commercial". Its attitude of not catering to mainstream culture is sought after by many young people. Since its establishment 27 years ago, Supreme has continued to create topics and gimmicks through joint branding. From snacks to daily necessities, as long as the Supreme logo is attached, the value will increase several times. Nowadays, the brand was acquired by VF for US$2.1 billion. Born on the street, it eventually fell into the arms of capital. Supreme will undoubtedly face the betrayal of a group of loyal users, and the launch of the 2021 spring and summer series seems to be a statement to fans that Supreme is still the same. Supreme. From jackets to T-shirts, from hats to backpacks, they all continue the brand's iconic American street style, and the accessories products allow us to see Supreme's ultimate imagination and greater ambition to extend the brand's cultural influence to life. all aspects.

Supreme means "supreme, uncompromising". We will wait and see whether Supreme, who is under its leadership, will enter the mainstream cultural circle in the future or stick to the territory of niche culture.