The core vision of enterprise development, that is, the development direction, is crucial.
The core vision of the future will determine the scale and prospects of the company's development, and the company's business model should also be adjusted and innovated around the vision. For example, I started a company called 91 Finance in 2011. From the beginning, I hoped to use the Internet as a medium and use information technology and channels as a bridge.
“Bringing high-quality financial services or products to everyone will make the relationship between individuals and finance more integrated, and ultimately provide users with more equitable social resources, financial resources, monetary resources and other wealth resources. We individuals have the opportunity to enhance our personal wealth and enjoy social wealth and capital through financial means such as financial services or asset allocation.”
With this vision, in order to realize this vision, all of our business models have been developed. and product innovation are being adjusted around it, thus attracting the participation of knowledgeable young people of different ages from different fields.
In the cold winter of capital, a large number of entrepreneurial teams are disappearing, but Wu Wenxiong always believes that when entrepreneurial teams huddle together for warmth, if they take the vision as the star, no matter what predicament the team is currently in, As long as you stick to your original direction, you will eventually achieve your goals.
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1. The core of entrepreneurship is integrated with traditional industries
Nowadays, innovation and entrepreneurship generally rely on the soil of the Internet, that is, "Internet +" ”, and this combination also makes the direction of corporate entrepreneurship more Internet-based.
The path of entrepreneurship should be to choose a deeper integration with traditional industries. We should firmly stand on the shoulders of traditional industries to reshape the so-called value chain through Internet means, and at the same time use Internet products to meet the needs of the traditional market itself. rigid demand, thereby improving efficiency.
At the same time, if Internet entrepreneurship chooses to subvert traditional industry fields but rely on tradition, this entrepreneurial mechanism will actually consume social resources. We should choose the services and systems we already have in the traditional value chain. Become an accelerator and lubricant in the system, thereby upgrading the value chain.
2. Build scenarios and establish strong ties with users
For entrepreneurial companies, it is equally important to choose a large-scale market that meets the rigid needs of users. Many companies with novel marketing ideas were highly sought after by users and the media when they first appeared. However, due to insufficient innovation or unsustainable rigid demand, the original connection with users gradually collapsed, and the team quickly disappeared or was acquired. .
Wu Wenxiong believes that manufacturers have always focused on establishing strong ties with suppliers, while ignoring the user aspect. Now traditional industries use the Internet to build online consumption scenarios.
This entire migration process from offline to online will lead to countless online consumption scenarios in the future. The continuation of this scenario is actually a huge opportunity for traditional industries to connect with users in an era where user experience is king. Establish stronger ties and use user data to solve problems such as discontinuous rigid needs and insufficient innovation encountered by entrepreneurship.
The Internet is essentially based on the interconnection of data. Each person is a piece of data, and the superposition of multiple data is a collection. Traditional industries do not have such conditions and are in urgent need of integration with the Internet. More The field has the opportunity to build a strong relationship with users and optimize and upgrade rather than subvert tradition.