"Everyone will have a 15-minute chance to become famous in the future". Andy Howard's famous saying is often talked about by netizens, because this is an era when miracles will occur anytime and anywhere.
it's like loving tea and mourning tea.
The founder of Xicha was 21 years old, and spent a year debugging the product. However, after he felt that everyone liked the taste, he started to open the tea shop, and did a lot of Internet marketing, which attracted a large number of young people to queue up, resulting in a breakthrough potential growth. Xicha completely became an online black tea, and soon got financing, which became the existence of explosions.
The birth of funeral tea is even more absurd.
The success of tea funeral is based on liking tea, which is more like an opportunity. On the one hand, I would like to thank Xicha for successfully gathering hot spots, and the creative ideas just caught up with the waste heat. At the same time, the launch time was very clever, only a few days away from the "May Day" holiday, and the hot topic search on the Internet quickly detonated, thus successfully attracting attention.
In fact, the concept of funeral tea originated from the user "A Weibo for Yakult Boys" in Weibo. He wrote in Weibo that he wanted to open a funeral tea opposite Xicha. The main theme is: nothing is milky green, nothing is black tea, still single green tea, I want to die without courage, I don't have money for cosmetic milkshakes, and I can't lose weight for fruit tea.
It was originally a spoof on April Fool's Day, but I didn't expect someone to seize the business opportunity soon. It took only 28 days for the funeral tea shop to open.
print some negative energy quotations on the packaging of products, stand on the opposite side of tea-loving, and sell poisoned chicken soup. On the contrary, it gives a sense of security to young people in big cities who are fast-paced, stressed and full of anxiety, and is sought after and welcomed by them.
It can be said that the founder of Funeral Tea has very sensitively captured the opportunity of the rise of emerging brands, and at the same time, it quickly became popular with the power of marketing.
Therefore, the Internet is indeed a place where miracles are born. Although marketing means are extremely important, it is another need to meet people's demand for freshness and fashion. But in the end, whether we can have a firm laugh or not depends on the product.
this is also the place that traditional industries need to learn from. ?