The ratio is harmonious. The development of new direct selling market and new customers is a realistic problem that every direct selling enterprise and marketer must face and solve. The effect and quality of new market development are very important to the growth of enterprises and the personal promotion of marketers. For some growth enterprises, the quantity and quality of new market development is the only standard to measure the personal ability of marketers, which shows the importance of new market development. It is the bounden duty of marketers to successfully develop new markets. So, as a direct seller, how should we develop unfamiliar markets? First, developing new markets must be a "five-hearted master". The current market is a "heart" market. Some people say that the future world is also a world with "hearts". To successfully develop new markets, you must be a "five-hearted person". 1, confidence. Marketers must first have confidence in developing new markets. If they have confidence, they may not succeed, but if they have no confidence, they will fail. A salesman of an advertising company once sent an email to the author, saying that he was fully prepared when talking about customers, but he could not express it on the spot because of psychological factors. When analyzing the reasons for his failure, he summed it up in one sentence: lack of self-confidence. To develop new markets, we have to face many setbacks and setbacks, and encounter more rejection and embarrassment than any other industry. Therefore, in order to successfully explore new markets, we must first "work hard" and strengthen our confidence. There is a special training school in Japan, which is called "Hell" and "Training Institute for Economic Fighters" in Japan. The purpose of the school is to train Japanese business leaders into the most powerful outstanding talents. The school flag is a black hawk symbolizing strength, and the school motto is "100 liters of sweat and tears". Its course is very special: I take to the streets several times a day and shout, "I am the best molecule, I can." Secondly, receive high-intensity physical training, be exposed to the scorching sun in summer and be frozen by the biting cold wind in winter. After arriving at the school, the coach announced: "You are here for your future work. You need diligence, sweat and tears to complete your subjects. Your only solution is to cooperate and make hell a paradise. " The fourth day is Hell Day. Run 40 kilometers in groups. /kloc-set off at 0/0, 1: 30 and ask everyone to come back. If a group fails in the March, the whole group will not pass the test, and unity is the first. Some people accuse the school's training methods of undermining the spirit of enterprise cadres. Joe, the founder and principal of the school, retorted this year: What students need today is not knowledge, but other things. For people who are about to go bankrupt, they know everything, but they lack enough resistance and confidence in life. We think the only thing to teach students is how to get out of the predicament, push each student to the limit, and then overcome the limit. Although what the school teaches them is simple, everyone says that they have gained internal motivation. The reason why this "Economic Fighter Training Institute" located at the foot of Mount Fuji is very popular and deeply loved is because of its unique training method and the self-confidence it brings to the students after purgatory. If you want to successfully explore new markets, you must be confident and bear the brunt. 2. Patience. There is a story about a novice salesman. After working for a period of time, he felt that he couldn't do it because he couldn't find a customer, so he resigned from the manager. The manager asked, "Why did you quit?" He replied frankly, "I can't find a customer and my performance is poor, so I have to resign." The manager pulled him to the window facing the street, pointed to the street and asked him, "What do you see?" The salesman replied, "People!" Besides, take another look. Still human. The manager said, can't you see there are many prospective customers in the crowd? The salesman suddenly realized and immediately withdrew his resignation. What kind of inspiration does the story give us? Customers come from prospective customers, and prospective customers are everywhere. The question is how to find out. Many marketers talk to the author, complaining that on the one hand, we can't find good customers, on the other hand, good customers take the initiative to come to us. Isn't this a kind of "wrong choice" and "wrong choice"? Joe girard, the greatest salesman in the world, kept the world record of automobile sales for 12 years in a row. In the article "I succeed in my way", he introduced his successful experience. He said that as long as he met anyone, he would respectfully hand in his business card and regard him as his potential customer. His way to success is to "make life a business and business a life" with a positive attitude, and find and find potential customers at any time. For us, to develop new markets, we must have patience. If there is no success here, we have our own success. If this fails, we'll talk about another one. As long as there is a glimmer of hope, we will try our best to fight for it. As long as you are patient, we will find "prospective customers" everywhere, and time will come soon. 3. perseverance. People are expensive and constant, and developing new markets requires an indomitable "perseverance". Pu Songling once famously said, "Where there is a will, there is a way. Burn one's bridges and end up in Chu. " Hard-working people, everything pays off, go forward bravely, and 3 thousand Yue family can swallow Wu. "Through two historical allusions, Sun Yat-sen, the forerunner of the invincible and lasting charm revolution, once had a nickname called Sun Cannon. Do you know why he is called Sun Cannon? During Sun Yat-sen's revolutionary career, he experienced ten major battles, but failed in the first nine. After every defeat in battle, Sun Yat-sen called his men and said, "Comrades, the revolution has not yet succeeded, and we still have to work hard. We are sure to win in this battle. "But when the battle started, it failed again. It failed nine times, and it was not until the tenth revolution that it succeeded, that is, the famous Revolution of 1911 in history. Because of Sun Yat-sen's perseverance and indomitable spirit, Sun Cannon was nicknamed. I once saw a touching true story of selling insurance policies in 15. A salesman of an insurance company has been selling his insurance to a potential customer for 15 years, until one day, the potential customer can no longer hear his sales promotion because of his death. However, this seemingly "failed" promotion took a turn for the better because of the death of the prospective customer. The customer's family was deeply moved by the salesman's insistence. They inherited their last wish and bought the insurance policy, thus becoming the longest marketing "classic" together. In order to develop new markets, we have to face many new situations and problems. In this regard, we should not "dabble" or "dabble", but should have persistent perseverance. Developing new markets is like fighting a new war. It is not only the strength and scale of the enterprise, but also the perseverance and perseverance of the marketing staff. To develop new markets, only with tenacious perseverance can we strategize and win thousands of miles. 4. Sincerity. There is a saying that "honesty is the spirit", so is opening up new markets. When I visited the market, I heard such a perceptual marketing case. In order to develop a new market, a regional manager "sneaked" in the market for 15 days to promote his products without a clear statement from customers. During this half a month, the regional manager went down to the grassroots level with customers every day to help customers promote their products. Later, customers felt sincere and offered to distribute the products of this manufacturer, concentrating manpower, material resources and financial resources to promote the products, so that the products quickly opened up this market situation. In order to develop new markets and face new customers, we should be honest with each other. Sincerity can shorten the psychological distance between you and new customers, build a bridge between you and customers, and promote the perfect success of negotiation and cooperation. 5. Love. Marketing is a caring cause. In order to develop new markets, we should have a heart. Developing new markets is not to "beg" customers, but to "save" customers. Marketers are "gods". We should "spread" love, love ourselves, love customers, love dealers and love consumers. Through our wisdom and strategy, we will create benefits for the company, wealth for dealers and satisfaction for consumers. As the song "Dedication of Love" sings, "As long as everyone gives a little love, the world will become a beautiful world. "