The success of Dayao is due to its brand innovation and successful marketing communication.

Together with "China and China", the brand super discourse of "big soda, drink big kiln" was formulated to help the big kiln keep coming out of the circle, and with the endorsement of powerful actor Jason Wu, it quickly helped the big kiln drink stand out in the fast-rising track of China drinks.

Dayao soda comes from Inner Mongolia, the earliest local military-run enterprise-Inner Mongolia Bayi Beverage Factory. As one of the few national brands in the beverage market, Dayao's history is one year earlier than that of "China Magic Water" Jianlibao, and it has developed for about 3 years. In 198s, Coca-Cola and Pepsi successively entered China. By 1996, Coca-Cola had 23 bottling plants in China, with sales of 1.5 million tons, accounting for one-third of China's market share.

at that time, the "joint venture tide" was very popular. Brands such as Arctic Ocean and Tianfu Coke have started to set up joint ventures with Pepsi. In the end, China's seven major beverage brands, such as Beijing Arctic Ocean, Shenyang Bawang Temple, Tianjin Shanhaiguan, Qingdao Laoshan, Wuhan Binjiang, Chongqing Tianfu Cola and Guangzhou Asian soda, disappeared completely-this is also known as the "Two Music Flooding Seven Armies Incident".

Evaluation of Dayao Soda

1. From the appearance of the product, this one I chose should belong to the boss's version, without the face of the spokesperson on it. Simple red, white and blue labels look quite simple. Green glass bottle with dark color. In fact, how do you think about beer?

2. On the whole, this soda is actually divided into three flavors, and I chose the most typical and basic fruity flavor. In fact, I can smell the deep fruity flavor after opening the lid, and it is also a strong flavor of childhood soda when I swallow it. Compared with the orange flavor and litchi flavor of other flavors, it is more primitive and pure, and it is not greasy to drink, on the contrary, it is very appetizing. At the same time, if you haven't tried it, you might as well buy a bottle and try it. It's really good.

above content reference: Baidu Encyclopedia-Dayao