Success is not predestined, even for geniuses

Setting a high goal is equivalent to achieving part of the goal.

Proposed by: American behavioral scientist J. Giegler

Comments: Only by being ambitious can one achieve greatness, and only by starting from a high starting point can one reach the highest level.

Many people believe that genius or success is predestined. However, there are definitely many more people in the world who are called geniuses than those who actually achieve genius careers. Why? Many people achieve nothing because they lack the motivation to be ambitious, overcome all difficulties, and succeed, and they dare not set a lofty goal for themselves. No matter how talented a person is, if he lacks a determined lofty goal, he will achieve nothing. Setting a high goal is equivalent to achieving part of the goal.

In 1969, Dib Thomas, who had loved eating burgers since he was a child, established a burger restaurant in Ohio, USA, and named the restaurant after his daughter - Wendy's. At that time, there were already many fast food chain companies in the United States. McDonald's, KFC, Burger King and other big stores were already famous. Compared with them, Wendy's fast food restaurant is just a little-known little brother.

Deeb Thomas is undeterred by his little brother status. He set a high goal for himself from the beginning, which is to catch up with the fast food industry leader McDonald's!

In the 1980s, competition in the fast food industry in the United States became increasingly fierce. McDonald's has spent a lot of effort to maintain its position as the boss, which makes it difficult for Dib Thomas to take advantage of it. At the beginning, Dib Thomas took the niche route. McDonald's positioned its customers as teenagers, and Wendy's positioned its customers as young adults over 20 years old. In order to attract customers, Dib Thomas has made great efforts in the weight of the burger's meat. On each burger, he adds a few tenths of an ounce of beef. This humble move won Wendy's a lot of success and became a powerful weapon to challenge McDonald's in the future. Wendy's has always regarded McDonald's as its competitor, and it has developed rapidly under this incentive. Finally, an opportunity to compete with McDonald's came.

In 1983, the U.S. Department of Agriculture organized an investigation and found that McDonald's claimed to have 4 ounces of hamburger meat, but the weight never exceeded 3 ounces! At this time, the annual operating income of Wendy's fast food restaurants has exceeded 1.9 billion US dollars. Dib Thomas believed that the beef incident was an opportunity to achieve supremacy in the fast food industry, so he attacked McDonald's. He invited the famous movie star Clara Perrault to shoot an advertisement for himself that later became famous all over the world:

The advertisement talked about a serious, aggressive and picky old lady who was looking at the table. There was a huge hamburger with a smile on his face. When she opened the burger, she was surprised to find that the beef was only the size of a fingernail! She was confused, surprised, and then started yelling, "Where's the beef?" Needless to say, this ad was directed at McDonald's. (Famous Quotes m.taiks.com) The American people have a lot of dissatisfaction with McDonald's. This advertisement came out at the right time and immediately aroused widespread public outcry. Suddenly, the phrase "Where's the beef?" spread like wildfire and quickly spread to thousands of households. While the advertising was a huge success, Dib Thomas's Wendy's fast food restaurant's approval ratings also soared, and sales increased by 18%.

With unremitting efforts against McDonald's, Wendy's sales have increased year by year, reaching 3.7 billion US dollars in 1990. It has developed more than 3,200 chain stores and its market share in the United States has also increased to 15%. It has forced McDonald's to occupy the third position in the American fast food industry.

Qi Wabo, the founder of Bethlehem Steel Company in the United States, was born in rural America and received only a short school education. Despite this, Qi Wabo is ambitious and is always looking for development opportunities. He believes that he can accomplish great things.

At the age of 18, Qi Wabo came to work at a construction site owned by steel magnate Carnegie. As soon as he stepped into the construction site, Qi Wabo was determined to be the best among his colleagues.

One night, all the companions were chatting, but Qi Wabo was the only one hiding in the corner reading a book.

This happened to be seen by the company manager who came to the construction site to inspect the work and asked: "Why do you learn those things?" Qi Wabo said: "I think our company does not lack migrant workers. What we lack is people who have both work experience and skills." Technical staff or managers with professional knowledge, right?” Some people sarcastically mocked Qi Wabo, and he replied: “I’m not just working for the boss, nor just to make money, I’m working for my own dreams, for my own dreams. Work for your own bright future." With this belief, Qi Wabo rose step by step to chief engineer, general manager, and was finally appointed chairman of the steel company by Carnegie. Finally, Qi Wabo finally established the large-scale Bethlehem Steel Company and achieved extraordinary results. With his long-term dream and practice of success, Qi Wabo completed the leap from a worker to an entrepreneur.

Starting with a high goal in mind means that from the beginning you know where your destination is and where you are now. As you move toward your goals, you can at least be sure that every step you take is in the right direction. Having the ultimate goal in mind from the beginning will allow you to gradually develop a good working method and develop a rational judgment rule and work habits. If you start with the end goal in mind, you will have a different perspective. With a high goal, your life will be half successful. If your thoughts are pale and your style is low, your quality of life will tend to be poor; on the contrary, your life will be colorful and you will enjoy the joy of life.