As far as the battlefield is concerned, it always ends with one side winning and the other losing. Therefore, describing the war is a sentence: you live and die, and there has never been a sentence. This is determined by the nature of war. Shopping malls and battlefields have similarities, differences and even completely different aspects. Similarity refers to its competitiveness. A pair of competitors in the shopping mall compete for a project at the same time, but only one wins the bid, and the other is bound to fail. The outcome seems to be a life-and-death situation. Therefore, in order to achieve the goal of winning or not winning the bid, the two sides want to compete in various forms, which is really like the battlefield, but the shopping mall has a completely different side from the battlefield. The battlefield is that after the winner becomes the ruler, the other side as the opponent ceases to exist. But shopping malls are different. Just because you fail once or twice in business doesn't mean you can't survive. It can only be that you didn't get the market share that you should have won, and the benefits that the enterprise should have won were not taken away by others. But the assets in your hand and the products produced by the assets are still yours, and you can completely continue to compete and survive in another occasion. And because of their own efforts, they may rise, live better and have more space than in the past. The key point is that as long as you are good at summing up lessons, finding out the reasons, practicing all kinds of hard work, making the social environment more conducive to the competition in your shopping malls, making internal management more conducive to your cost accounting, making employee relations more conducive to the cultivation of your loyalty, making product structure more conducive to your market adjustment, and making product quality more conducive to your marketing planning, then you will live a more energetic and energetic life. This is precisely the natural requirement of shopping malls for businesses-business ethics.
It can be seen that "shopping malls are not equal to battlefields". There is only competition in shopping malls, not life and death. We should advocate competition among enterprises, rivals and industries, but we should also cooperate with each other, foster strengths and avoid weaknesses, learn from each other's strengths, and pursue a new concept of market economy development with oriental ethical characteristics-the "humanized" market economy in the East: reasonable competition and resources.
Merchants have always regarded shopping malls as battlefields, so they worship Sun Tzu's Art of War. "Know yourself and know yourself, and you will win every battle" and "defeat the enemy without fighting" are the most frequently quoted sayings of Sun Tzu, but how to "know yourself and know yourself" in the competition of shopping malls? What if you can't 100% "know yourself and know yourself"? What if we can't "defeat the enemy without fighting"? These are the main problems that enterprises always face and are difficult to solve. From the perspective of war, a systematic study of Sun Tzu's Art of War can give us inspiration and guidance to solve these problems.