1.

Luo Yonghao's entrepreneurial history has always been like a "madman". He roared about idealism with a red face, and then repeatedly hit the wall.

Some people say that Luo Yonghao’s road to building mobile phones is a grand marketing campaign and a stumbling history of pretentiousness and slaps in the face.

In 2012, former English teacher Luo Yonghao announced that he would make the best mobile phone in the Eastern Hemisphere and capture the smartphone market.

As soon as these words came out, people in the industry were generally confused.

It must be said that Luo Yonghao was one of the first people to discover the vastness of China’s smartphone market. Among this group of people was an entrepreneur named Lei Jun.

However, judging from the current situation, there seems to be a lot of Luo Yonghao missing between Luo Yonghao and Lei Jun.

In the same year, Luo Yonghao received the first round of angel investment of 9 million yuan. On May 28, Smartisan Technology was officially established with a registered capital of 3.1 million yuan.

However, its main business scope is not mobile phone hardware, but mobile phone software.

A year later, SmartisanOS based on the Android system was launched. However, at the press conference, bugs continued to appear in the system, and the scene was very embarrassing.

As time goes on, Smartisan mobile phones gradually become famous on the Internet, which is almost entirely due to Luo Yonghao himself.

In 2014, before the first Smartisan mobile phone T1 appeared, Luo Yonghao gave full play to his strengths and boasted a unique feat on Weibo.

“We are very likely to become a company with a market value of hundreds of billions of dollars, and I have always used RMB to value it in a low-key manner.”

“Of course, I am bragging very much. Conservatively, for example, I don’t think our first-generation hardware products can surpass the iPhone in terms of industrial design and craftsmanship.”

Look at these words, with a market value of hundreds of millions of dollars, and compare them to Steve Jobs, who wouldn’t listen? expect?

Smartphone T1 lived up to expectations and won the 2015 IF International Design Gold Award, which made Luo Yonghao raise his eyebrows and let out a sigh of relief.

But even so, Luo Yonghao still did not forget to slap himself in the face. First, he said, "If the price is less than 2,500, I am your grandson." Then he said, "Respectable companies will not use the 'x999' method." Treat consumers like fools.”

Not long after, T1 was openly reduced to 1,980 yuan. The subsequent Hammer T2 prices were 2499 and 2599 respectively.

Before the 2018 Hammer conference, Luo Yonghao even said directly: "Apple, which has lost its soul, will crazily copy us" and "We will release a revolutionary device that may rewrite the history of human computers." ”

At this time, the enthusiasm of countless people was aroused, and they put on diapers and went to the press conference. It is said that more than one million tickets were sold that day.

As a result, this press conference was like a car accident scene. The Nut TNT workstation, which is said to bring a revolution in voice interaction, also frequently experienced bugs.

However, as an entrepreneur, being slapped in the face is a common thing. Luo Yonghao’s Smartisan phone is indeed made, and overall it’s not too bad.

But its decline is also a fact.

In the past few years of existence, Hammer has actually been in difficulties, big or small. In 2014, just after T1 was released, there was a problem with the foundry's production capacity, resulting in dismal T1 sales of only 250,000 units.

In December 2015, before the release of T2, the foundry went bankrupt, and the boss took the money and ran away. In the following years, Smartisan Technology has not completely gotten rid of the predicament. Luo Yonghao was also constantly communicating and filling in the gaps, and gradually became unable to do what he wanted.

So, at the end of 2018, Luo Yonghao resigned as chairman of Smartisan Technology. In April 2019, ByteDance acquired the Nut mobile phone business of Smartisan Technology. At the end of October, Luo Yonghao was restricted from spending.

So, a madman’s business failed again.

2.

Luo Yonghao is actually a second-generation official.

He was born in Northeast China in 1972, wrapped in a military coat in the winter.

His father was once the secretary of the county party committee. Not only did he have good economic conditions, but he was also very advanced in thinking. Luo Yonghao was allowed to run rampant and jump around.

This also led to Luo Yonghao gradually developing a very distinctive personality. He resented the "stupid" education system and the teachers in the school, and even contradicted them face to face.

Feeling disgusted, he simply left school. That year was 1989, and Luo Yonghao was only in his second year of high school.

As for when Luo Yonghao’s idealism began to be put into practice, it was probably at that time.

After dropping out of school, Luo Yonghao’s initial dream was to become a writer. However, his thoughts were full of ideas and reality was very skinny. After the novel he wrote was sent out, there was no news about it.

With favorable family conditions and a supportive father, Luo Yonghao can live a good life even if he doesn't work hard, but as an idealist, he must not be content with the status quo and do nothing.

So, Luo Yonghao carried a bag and stepped into the threshold of society.

Moving bricks, setting up street stalls, opening second-hand bookstores, smuggling cars, doing futures, selling aphrodisiacs... After leaving home, Luo Yonghao began a sad entrepreneurial life.

But none of this lasted long. Luo Yonghao fell into an embarrassing situation. He couldn't touch his dreams and money. He felt that he couldn't keep doing these dead-end things.

At this time, he set his sights on the booming New Oriental.

In 2001, he wrote a self-recommendation letter of more than 10,000 words and sent it to Yu Minhong anxiously. At that time, Luo Yonghao, like now, liked to exaggerate Haikou, but fortunately, this time His face is not swollen.

After three trial lectures, Luo Yonghao successfully entered New Oriental and became an English teacher.

In order to overcome the psychological barrier of giving lectures in front of everyone, Luo Yonghao deliberately made a fool of himself in crowded places to train himself. During that time, he worked really hard and was worthy of the status of an "idol".

Soon, he became popular with his humorous conversation and classic quotations.

He cheerfully said wise words, and his strong life did not need explanation.

3.

However, Luo Yonghao could not tolerate the "madness" of society, which made it impossible for him to continue working at New Oriental. In 2006, Luo Yonghao resigned.

Luo Yonghao, who is outspoken and good at offending people, publicly criticized Yu Minhong:

“If you are a businessman and it is purely for money, there is nothing wrong with making money freely. , but it is too hypocritical to always wear the cloak of idealism and portray yourself as noble and pure. I hate hypocrisy. Unfortunately, I later discovered that Yu Minhong is one of the most unprincipled people I have ever seen in my life. 1. "

This is a selfless statement, and he also scolded himself.

"Lu Ziye, there are not many good people who can enjoy themselves." Luo Yonghao said.

These words are definitely selfish, because Luo Yonghao himself is not a good person. He has been holding his neck and glaring for half his life. If he doesn't like it, he will go into battle shirtless and defy the sky and the earth.

In order to seek justice, he smashed more than 20 Siemens refrigerators with a hammer; because Wang Ziru said that his mobile phone was not good, he invited them to Youku for a live fight; because they exposed each other, I have been fighting with Fang Zhouzi for 8 years...

Not to mention that he criticized Xiaomi, choked the media, scolded NetEase, and criticized partners. Anyway, he almost hit everything in the world with a hammer.

Unfortunately, Luo Yonghao’s biggest enemy in half his life is not Xiaomi or the media, but the times or society.

He always loves to "confront" others.

After leaving New Oriental, Luo Yonghao turned his goal to building a website. In 2006, Niubo.com came into being.

Luo Yonghao is a master at making products. Soon, Niubo.com established its own unique style, recruited a number of celebrity authors such as Han Han and Chai Jing, and started to flourish.

However, the good times did not last long. Soon, Weibo became popular, forums generally declined, and Niubo.com became increasingly bleak, and finally closed down.

Luo Yonghao later launched Chatbao, which was rightfully outclassed in the chat software market that was already occupied by WeChat QQ.

He tried to make e-cigarettes, but as soon as he posted a few advertisements on Weibo, the Tobacco Monopoly Administration and the State Administration for Market Regulation issued a "Notice" banning the online sale of e-cigarettes.

Luo Yonghao, while wailing and slapping him in the face, confirmed his title of "The Wind Killer".

4.

Is Luo Yonghao a madman? He is. Anyone who dares to talk only about idealism in this society is a "madman".

Who is someone who works against society all day long and wants to subvert the industry, if not a lunatic?

Serial entrepreneur and Internet celebrity Meng Xing shook his head before Luo Yonghao built a mobile phone. He believes that if Luo Yonghao builds a small brand in order to make money, he may survive.

But Luo Yonghao’s positioning is to subvert the industry structure and become the leader, so he should give up. The possibility of defeating others with their business model is extremely slim.

But this does not mean that he is not a genius when it comes to making products. The "product" he is most proud of in the past few years should be himself.

He understands marketing, his idealism, and his feelings have made him a huge "IP" with a group of loyal fans.

Once people are associated with the word feelings, it becomes difficult to interpret them with common sense.

According to descriptions from people around him, Luo Yonghao is a very charming person.

RF engineer Ma Ning described his work at Smartisan Technology: "You particularly admire a person, and that person needs you to do something for him, and then you do a very important part of it."

Lao Luo is undoubtedly the idol of many people. His "Lao Luo Quotations", as well as his idealism and feelings, have made many people decide to follow him at all costs.

It is said that a top student who graduated from the Department of Water Conservancy Engineering of Tsinghua University chose to demobilize after becoming a lieutenant colonel in the Wuhan Military Region in order to become a teacher for Luo Yonghao's "Lao Luo English".

Zhu Xiaomu, an employee of Smartisan, gave up his career as an American architect and came to Luo Yonghao’s Smartisan Technology. He also said: “He wants to start a business and sell diapers, so I will sell diapers too!”

This kind of idol worship has almost become a belief for some people.

Once, an employee quarreled with his girlfriend, but she refused to let him in. After hearing this, Luo Yonghao took everyone with him, brought supplies, and swarmed to support.

According to Luo Yonghao himself, when he and his friends went to sing karaoke, he would never take the initiative to call a girl. After he became a teacher, he would leave on the spot as soon as he heard someone call a girl.

People’s evaluation of Luo Yonghao has always been divided into good and bad, even at two extremes. Former employee Cao Wei said of Luo Yonghao: "He is a contradiction. He is a unique genius and patient."

He is the leader of many people's entrepreneurial spirit, and he is also known for his various arrogance. , became the object of ridicule and abuse by many people.

Unfortunately, there are many artists who "go against" society, but there are only a few entrepreneurs who can succeed in doing so.

The "lunatic" surnamed Luo failed. He chose the path he chose and walked on his own. He had to repay the debt he had to pay. Whether he could get back up would be discussed later. At least according to Luo Yonghao now, compared to entrepreneurs, maybe talk shows are the way out for him.