1. Hotspot type

Using real-time hotspot information to write copy. This is the most commonly used title method. Almost every day, there are clicks on some hot topics. It is hyped by many people, and there will always be some people who take the lead. We will see that the search boxes of some platforms will have the search popularity ranking first, which is the hottest thing recently. We can use these things to combine our products. Write a title. If the title produced in this form is well done, the popularity of the soft article will be very high.

Case:

◆"Christmas flower booking is popular on Flower Network" (soft article title written by a flower network)

◆"Shenzhou VI adopts Patriot U The disk can be repeatedly erased and written tens of billions of times" (the title of a soft article written by a certain digital website)

◆"Facing the "labor shortage", how companies can leverage e-commerce" (the title of a soft article written by a certain Witkey website)< /p>

2. Popular type

This form of soft article is to combine many popular Internet languages ????on the Internet. Douyin is definitely familiar to everyone. I want to know if there are any Internet languages ??recently. It is very popular. We can use Douyin more often, and we will definitely catch it, and then use it in our titles.

Case:

◆"DUANG, house prices have really dropped" (title of XX Real Estate soft article)

◆"Completely crush the "Crazy Stone"" ( XX medical soft article title)

◆"How can you hold on to the iPhone 5 lottery when the lottery is going on" (XX event soft article title)

3. Cultural type

Most of this type of titles make use of the mantras we use in life or the combination of famous quotes and aphorisms to improve the readability of the title and hide the true purpose of our advertising, so this method is also Very useful.

It’s too urgent to get along” (Title of XX Video Network’s soft article)

◆“As house prices fall, people only ask if they want to buy, and the intermediaries only ask for “If you are the one”” (Title of XX intermediary’s soft article)

4 , Exaggeration type

This type of website is often seen when we surf the Internet. The technique used is to magnify things and make them look exaggerated. I believe we must have learned how to write exaggerated sentences when we were in school. So it must be easy for everyone.

Case:

◆"The health of 2 million people is related to this point of view" (XX health care product soft article title)

◆"A 30-year-old person is 60 years old "Heart" (title of soft article on XX health care products)

◆ "Tens of thousands of citizens "night raided" XX home appliance store" (title of soft article written by XX home appliance store)

Want to know more For more medical and health soft-text marketing tips, follow me and let’s jump through the minefields