Conditions needed by supermarket managers
As a new format, supermarkets have entered China. In just over ten years, they have grown from scratch and even blossomed everywhere today. However, with the rapid development of the supermarket industry, the number of stores is increasing, which is followed by the problem of people, who has become the most troublesome problem restricting development! Why do you say that? The owners of major supermarket chains know best, because every time they open a store, they need to send a manager and a bunch of managers, supervisors and foremen. We all know that a good store location means 50% success, but what about the other 50%? Most of them depend on a good manager (manager), which can also be said that the manager plays a decisive role in the daily operation of the store.
In today's China, every supermarket chain, big or small, has10 million stores and10 million store managers, but only a handful of these store managers are truly outstanding. As an old man who has stumbled in the supermarket industry for more than ten years, he has accumulated a little meager experience. How to be an excellent store manager? I want to encourage you by expounding the following viewpoints!
First of all, boss
A supermarket chain, no matter how many stores it has and how many managers it sends, can't go to stores every day or often, nor can it manage stores instead of managers. Then the manager of each store is actually the owner of the store. He must have the boss's consciousness and "run" the store with the boss's mentality. Please see clearly! I use the word "management" instead of "operation". I think if a store manager just works with the manager's mentality, many people may just skim the surface in most cases, and the loss of the enterprise has nothing to do with themselves. Most of these people hold mixed thoughts. If the enterprise thinks that he is not doing well, he will turn around and leave and change places. Such people harm others and harm themselves! What you have done is by no means what an excellent store manager should have! In other words, if a person can treat the enterprise as his own, he will treat himself as the boss and work hard. He will care about the operation of the enterprise. If the company loses money, he will feel guilty. He will carefully analyze the operation of the store, analyze the changes in the market, and extract more data for analysis, so as to provide more good suggestions for the boss of the enterprise and try to improve the situation of the enterprise through various measures.
Second, parents
A supermarket chain has hundreds of people, dozens of people and dozens of people. If the rest time and night are excluded, these supermarket people may have 70% or more time to work and live together during the day. The store is a team, a family, and everyone is a brother and sister in this family. As the store manager, you are the parents of this big family, not just your employees. No matter at work or in life, we should comfort them when they are sad and share happiness when they are happy! This kind of manager is a manager that employees like and an excellent manager. An excellent manager must treat his employees as his family and never turn a deaf ear to their joys and sorrows!
Third, coach
Many times, it is the manager's important duty to guide and educate the employees in the store. As a coach, it is a job for the store manager to train employees on the job, and it is also the obligation of the store manager to train employees for the company. At present, no matter how big or small a supermarket chain opens a new store, most of its staff are transferred from existing stores. Therefore, if a manager does not have this ability, he is not eleven qualified managers, let alone an excellent manager. I think as an excellent manager:
You must be an excellent coach, a coach with excellent kung fu and superb skills, otherwise what will you use to educate others? Why train subordinates?
An excellent coach should not only educate and motivate his subordinates ideologically, but also cultivate and exercise his subordinates in professional knowledge and skills.
You must be an open-minded coach, and you must also be a coach who can recognize money and recommend talents. I always think that if a manager is in the position of manager, he can train successors for the company, or train qualified managers, managers, supervisors or foremen for the company to open a new store, otherwise such a manager is just a "manager"! Some people always reject dissidents and suppress talents when sitting in the position of store manager, for fear that one day their subordinates will be equal to him or even surpass him, and then come from behind! I have been a store manager for nearly 8 years. In the past eight years, I have been taking planting trees and cultivating talents as the principle. I will seize every available opportunity in my work, create opportunities for my subordinates and exercise my ability (for example, let the manager on duty hold an early meeting and authorize the agent to handle the affairs in the store during the break). In recent years, I have brought at least 10 store managers. As a coach, the store manager should always encourage his subordinates to maintain high work enthusiasm and form a good working condition. Let all subordinates have a strong sense of mission, responsibility and enterprising spirit. An enterprising enterprise is an upward enterprise, and an upward enterprise will have stronger vitality!
I think having the above managers is an excellent manager, and this is an excellent coach! As an excellent store manager and coach, we should give people a thought, not to mention a lasting legacy!
Fourth, coolies
Sometimes many people think that the store manager is the CEO of the store. He sat in the office checking the computer, watching the sales, and even making it normal to drink tea and talk about mountains. But I don't think so. As an excellent store manager, you must often patrol the store, be good at finding problems and solving them in time, give some guidance and demonstrations to employees when you are not busy, and share joys and sorrows with employees when you are busy. Only a store manager who can often appear in front of employees and work as hard as employees when busy can win the conviction of employees! As a store manager, it's not a bad thing to be a coolie occasionally. What you offer is sweat, and what you build is word of mouth! When I was working as a shop in Baoding about 2000 years ago, the goods were delivered from Beijing. Every time the goods arrive, I will be the first to climb on the bus to unload, and the director and team leader below will also scramble to get on the bus to unload. A 14m car has to be unloaded at another store for 2, 3 or even longer, and under my leadership, it only takes 40 minutes to unload at a time (sometimes even the driver will help unload it together), and once it was in this store the day before the Spring Festival in 2000. The security guard in the store called me before six o'clock in the morning and said that three cars of gas had arrived. These cars are waiting to unload and return to Beijing to continue loading. Because the directors who lived together on the first day were very tired and no one woke up, I rushed to the store and called all the security guards (10) to start unloading oil together. Everyone unloaded nearly 2 tons. When the staff went to work at 8 o'clock, the goods had just been unloaded. Several directors came around and asked why they didn't wake them up. The team leader's staff also asked why they didn't send someone to call them or call them. Tired? I unloaded more than 20 tons of oil like a coolie carrying a big bag. At that time, ten security guards and I felt very tired! But no one said tired! In order to let others sleep for a while, it's worth it to be tired again!
Verb (short for verb) security
As long as the shop opens to welcome guests, there will be losses. As long as the store is operating, there will be losses. If the management is not good, the inspection is not in place, and hidden dangers cannot be found in time, serious disasters such as theft, robbery and even fire may occur. As a store manager, because of his more work experience, he observes affairs more carefully, and can't just "turn a deaf ear to foreign affairs and concentrate on staying indoors". You are the store. The safety of the store, the safety of personnel, the safety of assets and the safety of goods all need the attention of the store manager. I don't think any boss will ignore the problems existing in his own enterprise. "Responsibility is more important than Mount Tai ..." Compared with the security guard in a certain position in the store, the manager's duty is to protect the safety of the whole store and minimize all the losses of the store. Then this "security guard" must be a person who considers the problem comprehensively and pays more attention to details. When I was a store in Baoding, I often "handled the case" with the security captain of the security management department, and I also took a detour strategy for abnormal people. For example, a cashier showed signs of misconduct, but the security guard judged for a long time and found no problem. Later I transferred the cashier to the operation department. At that time, I explained to the security captain: "If people don't know, they have to do it!" If she has a problem, she will reveal the clue sooner or later! "Not long ago, as expected, when the former cashier took an employee to steal a bag of leaking mutton skewers from a Japanese department and went to the staple food kitchen for cooking, he finally found it and reported it to me. After several hours of questioning, the cashier not only confessed his own problems, but also confessed others' problems by the way! The security manager should not only be able to recover losses for the store, but also be able to avoid losses for the store!
Intransitive verb planning
Anyone who has worked in a supermarket chain knows that we are happy to face customers coming and going every day, but if a competitive store is about to appear around you, I'm afraid our smile will not be so comfortable! As the store manager, our primary concern is the operation of the store. As long as the store is in operation, there may be profits and losses. If the store you manage doesn't invest much, we will sell hundreds of thousands a day and make a profit at the end of the month! Everyone is very happy. Steal! On the contrary, a stronger opponent appeared around you to share the pie with you, and you didn't think of any countermeasures beforehand! As soon as people start business, the big ones are sparse. They only sold tens of thousands of dollars a day, and the sales volume was even less. When the report comes out at the end of the month, it will be a loss! Bitter eyebrows, bitter face, sad! The former is fine, but you can sit back and relax for the time being! What about the latter? You should study your competitors, be able to make suggestions and try to fight against them. There is a saying called "don't steam steamed bread, fight for breath"! You must come up with a plan before your opponent attacks, and you must do it in advance! Take the initiative! Instead of waiting, not passive counterattack! In June 2000, when I was working in Wumeicheng Store in Beijing, a supermarket chain in Beijing was asked to open a shop one kilometer away. During the renovation, the company transformed the fresh food area of our store, and it is scheduled to reopen on the 26th of the end of the month, which is just right! That store is also scheduled to open on the same day. At that time, the store where I worked was the first store in Wumart system to use the promotion module for so-called limited-time sale and combined sale after I took over. At that time, it did form a certain influence in the eyes of local customers (one day I made a limited-time sale of meat stuffing for two hours in the morning and afternoon /0 gross profit, and actually sold it for 14500. When I first arrived at the store, the meat stuffing was. After inquiring about the exact opening time of the store, I made a plan in advance and launched a limited-time sale of several kinds of cooking oil, cola and meat stuffing on the opening day of the store. After opening the store, I took several subordinates to the store to see it. Wow! Empty, I visited the audience and didn't see many people. The opening effect is not as good as my special sale. The promotion at that time seriously dampened the opponent's opening spirit!
VII. Public relations
Public relations, as its name implies, is public-private relations. In addition to hypermarkets, supermarkets are basically opened in or near the community. Every day, there are problems such as customer complaints, employee disputes and functional department inspections. , need someone to coordinate. Who is the most effective coordinator at this time? It's the manager This store manager must have good public relations skills! Both inside and outside! It is necessary to go up and down! What if something goes wrong? As a store manager, you must have patience and skills to deal with various problems. We don't want problems, but if there are problems, don't be afraid. In the process of mutual processing and communication, we must pay attention to the use of skills and methods, coordinate various relationships, and handle various problems well. This time is the embodiment of the personal charm of the public relations manager! I still remember when I was a store manager eight years ago, when I was most annoyed, I came to two departments for inspection on the first day, and two departments came the next morning. I still remember the troubles at that time, and I was really at a loss at that time. What should I do? At that time, I had the idea of quitting my job and returning to Beijing. I am deeply troubled. Later, with the persuasion and help of several directors and group leaders, the inspections of those departments were finally successfully completed. Later, in the process of constantly appearing problems and solving problems, the ability of public relations became stronger and stronger, and the experience of public relations became richer and richer. "It's fun to fight with people!" Here is a quote from a senior leader when I was working in Wumart to share with you! Public relations manager, there is nothing you can't solve as long as you want.
Of course, to be an excellent store manager, you need not only the above, but also professional knowledge and skills such as finance, data analysis and computer. But a 7-in-1 1 1 store manager already has the basic conditions to become an excellent store manager! Make yourself a 7-in-1 1 1 store manager, and you will become an excellent store manager! Finally, with a well-known saying: "Attitude is everything", I hope that more excellent 7-in-6,5438+0 store managers will emerge in the supermarket industry.