Shanxi (referred to as Jin), also known as Sanjin (called Hedong in ancient times), is a provincial administrative region of People's Republic of China (PRC) (China), with Taiyuan as the capital. It is one of the birthplaces of the Chinese nation, and is known as "the cradle of Chinese civilization" and "China Museum of Ancient Culture".
As the theme slogan of Shanxi tourism, "Jin Jin Shanmei" is suitable for promoting Shanxi tourism in movies, television, internet and various plane carriers. Advertising language condenses the overall impression of Shanxi tourism with concise words, tells the public in straightforward language that Shanxi is a good place for tourism, and implies that Shanxi tourism is booming and pursuing perfection.
The basic meaning includes three aspects:
First, the slogan uses the abbreviation "Jin" of Shanxi Province to tell the public intuitively that this slogan is a unique tourism theme propaganda slogan in Shanxi Province. During the Spring and Autumn Period and the Warring States Period, most of Shanxi belonged to the State of Jin, so it was referred to as "Jin" for short, and was known as "the land of the Three Jin Dynasties". Through the word "Jin", the advertisement clearly tells the public that "Jin Mei" is a unique tourism slogan in Shanxi Province.
Second, the slogan adopts the homonym of the idiom "perfection", which fully embodies the simple and kind character of Shanxi people and the beautiful natural and cultural landscape resources of Shanxi tourism. China's idiom "perfection" is used to describe things that are extremely perfect and beautiful.
The slogan is homophonic with the idiom "Perfect", which not only fully embodies Shanxi's humanistic personality and the honesty and trustworthiness of Shanxi merchants, but also highlights Shanxi's beautiful natural and humanistic tourism resources. The "goodness" in the slogan mainly expresses the virtues of Shanxi people's honesty, trustworthiness, simplicity and kindness, while the "beauty" mainly expresses the beauty of Shanxi's rich human history and charming natural scenery.
Thirdly, the slogan uses the original meaning of the Chinese word "Jin", which means that the future development of Shanxi tourism will be more and more beautiful. The Chinese character "Jin" is a knowing word, that is, "from the sun", which means chasing the sun and going all the way. The original meaning is "progress".
Advertising language skillfully uses the basic meaning of the Chinese character "Jin", expresses the endless pursuit of "goodness" and "beauty" in Shanxi tourism, and also implies that Shanxi tourism industry is like the rising sun, and the future discovery prospect is infinite!