Grove, president of Intel Corporation, famously said, "Only the sense of hardship can last forever." The survey shows that none of the managers of global successful enterprises 100 feel good about the enterprise crisis.

Guo Dong, the founder of Shanghai Yong 'an Department Store, known as the "king of department stores", went to Australia to work and earn a living at the age of 16. At the age of 23, he and several fellow villagers opened a small fruit shop in Sydney, named "Yong 'an Orchard", which specializes in fruits and China specialties, and the manager was Guo Dong. Guo Dong soon discovered that the competition in the local fruit market was fierce, and Guo Dong made great efforts to make this small shop survive and develop. Later, he persuaded two other local China fruit bars and "Yong 'an" to unite and keep in line with the outside world. After the alliance, fruit shops have sufficient funds to control the market to a considerable extent.

However, Guo Dong was not satisfied. He clearly saw that the sales market of fruit was limited after all, and the prospect was not good. After detailed investigation and careful thinking, Guo Dong analyzed the situation to his colleagues and told them that if the company didn't develop in other directions, it might lose its current situation. With the consent of shareholders, "Yongan" began to invest in the department store industry with large profits and smooth flow of goods.

Guo Dong first founded Yongan Company in Hongkong, dealing in various commodities. Because of his company's enthusiasm for service, he also set up "Jinshan Village" to handle passports and provide accommodation for China people, which won the trust of China people. Local Chinese not only prefer Yong 'an's goods, but also want to deposit their money in the savings department of Yong 'an Company. In this way, Yongan Company developed rapidly.

Entrepreneur Liu Sinong said: "Our company always eliminates its own products, because I know that if we don't eliminate ourselves, others will help us eliminate them, and then we are finished." As a small company, because the products produced are relatively simple, if this product is eliminated in the market, it will face extinction immediately. Take precautions and find ways to deal with it early, so as to keep rising and keep the enterprise alive forever.