Many people criticize Chen Ping, mainly because of his remarks that "life with 2,000 yuan in the suburbs of Shanghai is better than 3,000 yuan in the United States."
So many people are grasping this point and stalking them. In fact, people like Chen Ping, who are outside the system and outside the party, all have a shortcoming, that is, they "do not speak rigorously enough." They are easily caught by others and criticized by public intellectuals.
To be honest, from my personal understanding, I don’t think Chen Ping said anything wrong. It’s just that his language was not rigorous and the prerequisites were not clearly stated.
Why are so many people at Station B fans of Chen Ping?
It can be said that Chen Ping perfectly fits the design ideas of the product manager of Station B. Chen Ping is only popular on Station B. Other self-media platforms such as Douyin, Kuaishou and Toutiao are not as popular as this person. In some closed communities such as Zhihu and official accounts, voices of criticism have emerged.
Different platforms have different divisions of labor. Weibo is responsible for being out of the circle and online, and Zhihu is responsible for professional discussions on interesting or professional relationships. Station B focuses on the value recognition of young people.
Why is Chen Ping’s video so sticky? Because his values ??are conveyed very clearly:
1. Learn through liberal arts and sciences: We are together because of knowledge.
2. External public opinion war: the courage to break Western academic authority.
3. Internally, we should serve the people: we should not be afraid of capital and have a conscience in revitalizing the countryside.
Whether the theory is correct or not is not important! It doesn’t matter whether you have useful information or not! The important thing is the value recognition (we are brave and conscientious intellectuals). As long as you can filter out a group of people to make comments in the barrage and comment area, then you will win.
Bilibili’s Business Plan describes their user profile: Generation Z. Mostly refers to young people born after 1995, mainly students, with certain cultural literacy and full of personality. And Chen Ping's character design caters to the appetite of Bilibili users: a knowledgeable old man who serves the country and the people, challenges the West.
Contemporary young people are lonely. They need to find a group of like-minded friends, and Station B provides such a platform. Therefore, you will see that the comment area and barrage of Bilibili are very active. Users here speak slang that outsiders do not understand. This kind of value recognition is very consistent with the psychological needs of young people. "Learning knowledge at Station B" is as meaningless as "learning history by watching palace dramas". Killing loneliness is the core experience of Station B.
Young students are dissatisfied with boring exam questions and want to exert their social value, so they will follow Chen Guoshi in a public opinion war.
Moreover, Chen Ping holds multiple titles such as physicist, economist, and think tank. A fan scholar is more stylish than a fan star.
The most important thing is that students have not been beaten up by society. I'm not old enough to talk about marriage, so I have no interest in exporting beauties. My concept of consumption is limited to campus, so I have no idea about a monthly salary of 2,000. Therefore, although Chen Ping made a lot of violent comments, it was not painful in the eyes of his audience.