Frankfurt School has always believed that in the post-industrial society (the third historical stage divided by some bourgeois scholars), people rely on information and will devote themselves to developing the service industry. By means of modern science and technology, the whole human society will be highly unified, standardized and refined, which may greatly deepen people's alienation of history and culture and lower the real standard of human film and television art and culture. Commercialized forms are almost ubiquitous in the fields of culture, art and even unconsciousness, and are permeated with capital and the logic of capital everywhere. Specifically, the film replaces the previous artistic creation of various arts with a set of production procedures, and turns the artistic creation process into a technical production process, from obeying the artistic law to obeying the commercial law more and more. Television and radio even weave various programs together for consumers to choose at will. Art is transformed into consumer goods, and the law of art appreciation is transformed into the law of commodity consumption. This process of change shows that film and television art is yielding to popular culture. The original film and television culture has been pursuing liberalization and individualization, but the film and television culture, which is deeply influenced by popular culture, has been replaced by the idea of being the same as society.
Although film and television art belongs to the category of mass entertainment in general, its essence is art after all. We must not tolerate the concept of commodity fetishism to encourage the kitsch tendency of film and television art, thus reducing its cultural taste and aesthetic taste. In the view of Frankfurt School, the emergence of mass culture has contributed to the fact that works of art have become commodities and theory has become commodities.