Ogilvy was born on June 23rd, 19 1 1. Ogilvy was born in the Scottish town of Ciges. Coincidentally, both his grandfather and father were born on this day. Ogilvy's mother is a beautiful Irishman, but she has a strange temper. She didn't make Ogilvy an heir because Ogilvy could make a lot of money and didn't need the help of her family. 1929, Ogilvy entered the Christian College of Oxford University. Ogilvy didn't choose Cambridge because his father and brother are very famous in Cambridge, and he didn't want to live under the aura of his father and brother. In fact, Ogilvy & Mather's choice of Oxford is very risky-if you can't get a scholarship, you can't afford Oxford's tuition. However, although his exam results were not satisfactory, he still got a scholarship, because the theory of Christian college is that students who get high marks in the exam are likely to be second-rate talents in society, and scholarships should be awarded to students who will make great progress in the future. He teaches at Fitts University in Edinburgh and Oxford University. However, he didn't graduate, but as he later said, "he was kicked out of the house." He called this experience "a real failure in my life" ... I could have been a star in Oxford, but I was expelled from school because I failed many exams. After that, Ogilvy turned to Paris and worked in the kitchen of the Royal Hotel. The chef's decisive attitude left a deep impression on him, which formed the management principle he later advocated. In 1972, when talking about leadership principles, he recalled the high morale in Pitard's kitchen:
"I saw the chef fire his chef with my own eyes. Just because the poor guy didn't bake the cake well, he was completely unkind. I was shocked at the time, but other chefs were proud and thought they were working for the best kitchen in the world. If they serve in the US Navy, their morale can simply win glory for the army. " After returning to England, Ogilvy was employed by Aga Kitchenware Company and became a door-to-door salesman. 1935, he wrote an Aga salesman's sales guide manual, which was later praised by fortune as "the best salesman's manual ever". At that time, he was only 24 years old, but he had written enduring sales quotes.
"The more prospects you talk about, the more likely you are to sell, and the more orders you get. But don't think that the quantity of telemarketing is equal to the quality of the products you sell. " From 65438 to 0938, david ogilvy immigrated to the United States and was employed by Gallup Polling Company. In the next three years, he traveled all over the world to investigate Hollywood customers. Gallup's rigorous research methods and persistent pursuit of facts have a great influence on Ogilvy's thought and become one of his guiding principles. During World War II, he was appointed as the second secretary of the British Embassy in the United States by the British security department. After the war, he lived next door to the Amish Sect in Pennsylvania and made a living by growing tobacco. Later, the family moved to new york and decided to start their own advertising company. Due to the problem of funds, he sought help from the outside world.
Eager for a new life, he quickly moved to America. His first job in the United States was to conduct a public opinion survey for Hollywood producers at the Dr. Gallup Audience Institute in Princeton, to investigate the popularity of movie stars, to predict the attraction of story lines, to predict the future direction of movies and so on. Although Ogilvy's weekly salary is only $40, he says he is willing to pay for Dr. Gallup's tuition because he has learned a lot from this job.
From 65438 to 0944, Ogilvy served as the Second Secretary of the British Embassy in the United States. Ogilvy's daily job is to send a telegram to the foreign minister or prime minister. 1June, 945, Ogilvy sent a telegram to London and Chongqing:
China War of Resistance against Japanese Aggression has entered its eighth year, and this war has brought misfortune and poverty to most Japanese people. More than 3 million people were killed in China, and it is said that 50 million civilians were homeless. The Republic of China, a big country with a quarter of the world's population, should embark on the road of post-war revival as soon as possible, which is in line with your majesty's political interests.
Late that night, Ogilvy received a phone call from the embassy accusing him of sending a telegram to Chongqing without using a password, which was intercepted by the China authorities. British officials rarely express this pro-China stance. Ogilvy & Mather thought that China must have thought that they deliberately didn't use the password to please.